I only heard WCPM a couple of times when I was close enough to pick them up while traveling and that was at least a decade ago. I recall WCPM to be a good small market station. I presume the FM survives or did the AM & FM shut down? I hate to see such stations bite the dust. Maybe it is an equipment issue.
So many small towns have seen way too many staple businesses shutter their doors. The big chains come in and eat away enough profit from the mom and pop or there's nobody to take over when mom and pop retire. In small towns a staple business has a limited profit range. Shave off a little bit of the customer count and the numbers just don't work. Now more than ever, locals spending locally is the key to survival. It is better to pay a few cents more down the street than in the next town. I hope Cumberland has not suffered the fate of retail dollars dwindling to the point WCPM cannot be profitable. It seems when a town starts down the road of negative growth, it snowballs fast. It only takes a few years, usually less than a decade.