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WCRB 99.5 Poor Signal

Casablanca said:
Live on the South Shore and am having a hard time getting clear reception on the new WCRB frequency 99.5.

They are now licensed to Lowell. So, if you are not in the Merrimac Valley what do you do.

WCRB cannot be a commercial success in the future unless it improves its reception in the Boston area.
On the other side of the coin, I was driving through Athol yesterday morning and 99.5 was coming in loud and clear. Athol would never be confused as being in the Merrimack Valley, though never confused as being on the South Shore, either. ;)

When I lived on the South Shore (in the days before digital radio tuners), 99.5 was always a hard catch, what with WPLM right there. I imagine, despite advancements in radio receivers over the past quarter century, that the basic physics of the situation hasn't changed much.
 
Re: WCRB Doesn't Even Have A Website


Well, I believe WMJX hosts still always say "It's __ degrees in the Back Bay, at Magic 106.7...", although they moved from Stuart St. to Morrisey Boulevard a number of years ago. They never changed that weather tag. Perhaps they might feel that Dorchester may not ring as well with their demographic?

[/quote]

Perhaps they're talking about the Back of Dorchester Bay......?
[/quote]

So, they went from Raining Men to Raining Bullets.
 
Casablanca said:
Live on the South Shore and am having a hard time getting clear reception on the new WCRB frequency 99.5.

They are now licensed to Lowell. So, if you are not in the Merrimac Valley what do you do.

WCRB cannot be a commercial success in the future unless it improves its reception in the Boston area.

Do you, perhaps, live near Great Blue Hill? If so, the strong signal from WGBH-FM might be giving your receivers' front ends a case of overload, causing the sensitivity to suffer. No, the 99.5 signal is no killer on the South Shore, but, in the absence of exceptional circumstances, such as those I just described, your reception ought to be OK.

From 1972 to 1975 I worked on Route 1 in Sharon right near the Walpole line (just south of the I-95 interchange). I would walk into restaurants along Route 1 at lunch time and they'd be playing 95.7 from Manchester NH like it was a local--and don't forget that Walpole is not all that far from 95.5 in Providence. 50 kW @ 500' equivalent from Wood Hill in Andover should not be a huge stretch to a lot of the South Shore.
 
DanStrassberg said:
--and don't forget that Walpole is not all that far from 95.5 in Providence. 50 kW @ 500' equivalent from Wood Hill in Andover should not be a huge stretch to a lot of the South Shore.

i can pick up 99.5 in kingston, just north of plymouth, then again to a much lesser degree after passing the PLM towers.

on an unrelated note, i can also pick up 92.5 WXRV practically to the canal.

i live closer to the 99.5 stick, and the reason i'm happy with the switch is that i leave CRB on for my dog while i'm at work. the pooch reports that the signal is much clearer on the new frequency.
 
Just a point about the WCRB billing issue.

WCRB (the original 102.5) had NO DEBT! Unlike virtually every other full-up FM commercial signal in Boston.

So when people say "well, they only billed 7 point something Mil", I'll bet they kept most of it! With what was paid for 102.5, how long do you think that it will be before that station will ACTUALLY KEEP any profits?
 
Signpost said:
If you're on the South Shore.. have you tried WFCC at 107.5 ?

Might come in better than the new WCRB signal.

It gets killed by WAAF (107.3) and WXKS-FM (107.9)
 
Bush 102.5

I can barely get WCRB 99.5 in Roslindale, and this is a source of MAJOR frustration to me. Nothing to relax the baby to, no dinner nor concentration music.

It seems very odd that we have Bush 102.5 (or, in lieu of Q or Z, let's call it W 102.5) booming hillybilly foo at us whilst the White House falters and there's ner a Republican in sight in Massachusetts. Talk about out of touch with the culture, the zietgeist of Boston. Go home, get out of our town.

Nonetheless, I'm sure folks in my old Somerville abode are happier, and Fort Point Channel too, as I had problems receiving 102.5 clearly in those locations.
 
Re: Bush 102.5

promixcuous said:
I can barely get WCRB 99.5 in Roslindale, and this is a source of MAJOR frustration to me. Nothing to relax the baby to, no dinner nor concentration music.

You want music to relax the baby to, or dinner music? Try Magic 106.7 WMJX.
 
>>Bush 102.5

Yeah country artists are just a bunch of conservatives. Those darn Dixie Chicks! :)

>>The Dixie Chicks cleaned up this morning with Grammy nominations. They received the big three: Best Album, Song and Record for “Taking the Long Way” and the single, “Not Ready to Make Nice.”
 
Re: Bush 102.5

promixcuous said:
It seems very odd that we have Bush 102.5 (or, in lieu of Q or Z, let's call it W 102.5) booming hillybilly foo at us whilst the White House falters and there's ner a Republican in sight in Massachusetts. Talk about out of touch with the culture, the zietgeist of Boston. Go home, get out of our town.

It's not really "Bush 102.5". Boston is not really a big [EDIT]kicking redneck male type of Country town, and one of the reasons that past Country stations failed in Boston is because they were trying to program to that traditional old-school male Country audience which is not very prevalent around here.

WKLB's ratings are almost twice as high in women than in men, and it sounds like WKLB is programming to them. There's a lot of "new" singer-songwriter Country, some neo-Country Americana with rootsy influences, and Country-pop which is mostly not [EDIT]kickin' male-oriented redneck Country. I'm sure their audience consists of plenty of people on either side of the political fence and in the middle, and especially many of the younger women listening to Country nowadays are NOT Republicans. I haven't happened to catch WKLB pandering to either Republicans or Democrats.

I rarely listened to WKLB before, but I've checked it from time to time out of curiousity since the flip. It sounds more like they're providing a station where (predominantly) women can escape vicariously from their workday office, commute and soccer-mom duties into the "honkytonk" in their minds, not to hillbilly redneck men on pickups with gun racks. It's not out of touch with where Country is going these days in these types of urban areas. Their ratings were consistently going up on the old signal, and I'm sure they'll have a big boost with the new one.

[EDIT-profanity]
 
I haven't seen the 25-54s, but WKLB is #6 or something...so it's doing well. There are indeed some interesting new artists and yes, there may be a high female listenership but ad people say that women make the major
buying decisions--and with WKLB and WMJX in their stable (WBOS, too, and maybe throw in their other
music station, WROR), the folks at the Greater Media ranch are sitting pretty with ad money (and WMJX
has always done very well)

Some of the music you'll hear is pretty pop-ish/catchy; let's just say I'd prefer country to more recent rock
and pop. The older classics (heard once in awhile and on Sunday mornings) are nice, too.

A recent book I bought, "Rednecks and bluenecks" does point out that country musicians, when they do get
political, are on both sides of the fence. And yes, some people will condemn it as music for yee-haw rednecks,
etc., but it's the sound of America--and don't forget country's influence as a precursor of rock, etc. (along
with blues, soul, gospel, jazz, et al)

from a description of the book: "Most fascinating are the moments when Willman gets the artists to let down their guard, such as when Toby Keith talks about his Democratic tendencies, Ricky Skaggs shows his genuine affection for his more leftist friends such as Rodney Crowell, and Travis Tritt discusses his duet with the left-wing rocker John Mellencamp and unintentionally shows that success still trumps politics in Nashville."

All right wing wackos eh :)
 
Re: Bush 102.5

You want music to relax the baby to, or dinner music? Try Magic 106.7 WMJX.
[/quote]

Maybe it's just me, but I don't consider Nickelback, Hoobastank, 3 Doors Down, Green Day and Matchbox Twenty (among other Magic artists) to be relaxing music to a baby - unless they were nose-ringed punks high on coke, pot and/or heroin (my 16-year-old rocker nephew likes that 'FNX-type of loud rock). ;D
 
Signpost said:
If you're on the South Shore.. have you tried WFCC at 107.5 ?

Might come in better than the new WCRB signal.

I'd hate to break this to you, but WFCC is also owned by Charles River Broadcasting, and WAS a sister station to WCRB, and I remember hearing that it's up for sale. So, I wouldn't expect it to last much longer.
 
When did 99.5 break it's long-running simulcast of WLLH 1400 Lowell-Lawrence, MA? I got a 1965-ish legal ID clip from a longer aircheck that says "WLLH and WLLH-FM Lowell and Lawrence". Uh, the FM is Lowell, only. Also got the ol' WBZ Boston, WBZA, Springfield by Carl Desuze.

Ron Gitschier
Palm Coast, FL
nee Lowell, MA; WLLH 1400 WSSH 99.5 in 1978.
 
HHH said:
WCRB (the original 102.5) had NO DEBT! Unlike virtually every other full-up FM commercial signal in Boston.

A couple of thoughts....

1.) How do you know WHO has debt on the FM dial and HOW MUCH they have?

2.) You said: "So when people say "well, they only billed 7 point something Mil", I'll bet they kept most of it!""

How much of the 7 million do you think went into operating expenses?

$$BILLING$$$ -Minus- $OPERATING EXPENSES$ -Equals= P-R-O-F-I-T

We can only speculate on how much it cost to have kept WCRB operating.

Top 3 or four salaries by themselves probably are $1 million. Advertising, BSO Rights, Electricity, Staff, benefits, etc...etc..

3.) If a station has debt....that is something for the owner/investor to worry about.....and is not a justification of how well the asset(the station) is performing for the investor/owner. With that in mind...someone posted this very clear minded explanation earlier.

--Posted earlier by SP:

>>
I think the reason for the sale is simply mathmatics:

If the station is worth $85 million (by some estimates).....a meager (bank-style) return on investment of about $4 million would be expected.

With "risk" involved (as opposed to the banks FDIC insurance), the investor would expect even more of a return.

Even with WCRB's 8.5 million in billing...I don't think they could post a profit that would/should keep up with the standard rates of return on an asset of that size.
<<

SO.....If YOU had $100 Million to invest, would you put it into a radio station that gave you less return than what you'd get in a simple bank account?
 
How can you tell who has debt?

Well, its a pretty well-known fact that companies like Clear Channel and CBS overpaid for aquisitions made in the late 1990s.
Both companies are now slashing personell. And it (generally) has little to do with their billing. It has to do with their debt. Kiss and Jammin' bill very very well, but are slashing personell. The debt is killing them. Why do you think Clear Channel is dumping 400+ stations? They need cash big time. The same with CBS radio.

My point was that WCRB's mortgage was paid off years and years ago. It is free and clear in terms of major debt. It may not look like they are making a lot of money relative to their "potential" but all this talk of "potential" earnings to someone who just spent 80 something mil for the station requires a lot of catching up before true profitability kicks in.

Now, if Charles River would have changed the format themselves and gone for a mainstream format in an attempt to increase profits, that would be a totally different story. Aside from some initial expenses (promotion, personel, research, etc) they would have a more clear shot to real profitability because of no debt. See, you can't take the debt out of the picture. Debt is what is starting to eat these big companies from the inside out.
 
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