F
fccfight
Guest
Starz will most likely return to WCRB. Classical Disco.
Barry Scott, Program Director
Barry Scott, Program Director
-
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DennyCrain
Guest
God, save The Commonwealth of Massachusetts !
> Starz will most likely return to WCRB. Classical Disco.
>
> Barry Scott, Program Director
>
> Starz will most likely return to WCRB. Classical Disco.
>
> Barry Scott, Program Director
>
> God, save The Commonwealth of Massachusetts !
>
>
> > Starz will most likely return to WCRB. Classical Disco.
> >
> > Barry Scott, Program Director
> >
>
Ohhhhhhhhh its a DEFRANCO FAMILY WEEKEND! with tickkets to the Bo Donaldson and the HEywoods reunion tour!
LOL
Congrats to Barry IF this is actually true, the source of the information is far from .......credible
>
>
> > Starz will most likely return to WCRB. Classical Disco.
> >
> > Barry Scott, Program Director
> >
>
Ohhhhhhhhh its a DEFRANCO FAMILY WEEKEND! with tickkets to the Bo Donaldson and the HEywoods reunion tour!
LOL
Congrats to Barry IF this is actually true, the source of the information is far from .......credible
J
Joseph_Gallant
Guest
Uptempo Music On 102.5 After Greater Media Takes Over??
Is this even true???
Unless the FCC amends it's ownership rules in the next couple of months, Greater Media (which is buying WCRB-102.5) will have to sell-off one of it's five current Boston-area stations.
It had long been speculated that Greater Media would sell-off WKLB-99.5 and transfer it's call letters/format to 102.5 given that 99.5 is Greater Media's only Boston-area outlet whose transmitter isn't atop the Prudential Tower (it's tower is well to the north of town in Andover).
On the other hand, veteran programmer and consultant Alan Burns has created a new Rythmic Adult Contemporary format he calls "Movin'", which is intended to appeal to women between 25 and 44. After hearing a demo on Burns' website, it seems to me that "Movin'" is very similar to the format of the old WQSX-93.7, only that all the music in the format is from the late 1980's to the present. If Greater Media were to leave the WKLB calls and country-music format to whoever purchases 99.5, a "Movin'"-type format could end up on 102.5.
Based on the audio demo of "Movin'" that you can hear on Burns' website, it appears that there are jingles or pre-recorded liners after every song, suggesting that this may be a jockless format, with momentum carried by the music and only brief liners/jingles between records to prevent the format from "slowing down". And if indeed "Movin'" is intended to be a jockless format, it would be very inexpensive for Greater Media (or anyone else) to run.
The major issue for Greater Media as regards adopting a "Movin'"-type format: Could it cannibalize it's high-rated WMJX-106.7, or is there so little overlap between the demos of WMJX and the "Movin'"-type format that both could co-exist within the local Greater Media cluster??
"Movin' 102-5", anyone??
Is this even true???
Unless the FCC amends it's ownership rules in the next couple of months, Greater Media (which is buying WCRB-102.5) will have to sell-off one of it's five current Boston-area stations.
It had long been speculated that Greater Media would sell-off WKLB-99.5 and transfer it's call letters/format to 102.5 given that 99.5 is Greater Media's only Boston-area outlet whose transmitter isn't atop the Prudential Tower (it's tower is well to the north of town in Andover).
On the other hand, veteran programmer and consultant Alan Burns has created a new Rythmic Adult Contemporary format he calls "Movin'", which is intended to appeal to women between 25 and 44. After hearing a demo on Burns' website, it seems to me that "Movin'" is very similar to the format of the old WQSX-93.7, only that all the music in the format is from the late 1980's to the present. If Greater Media were to leave the WKLB calls and country-music format to whoever purchases 99.5, a "Movin'"-type format could end up on 102.5.
Based on the audio demo of "Movin'" that you can hear on Burns' website, it appears that there are jingles or pre-recorded liners after every song, suggesting that this may be a jockless format, with momentum carried by the music and only brief liners/jingles between records to prevent the format from "slowing down". And if indeed "Movin'" is intended to be a jockless format, it would be very inexpensive for Greater Media (or anyone else) to run.
The major issue for Greater Media as regards adopting a "Movin'"-type format: Could it cannibalize it's high-rated WMJX-106.7, or is there so little overlap between the demos of WMJX and the "Movin'"-type format that both could co-exist within the local Greater Media cluster??
"Movin' 102-5", anyone??
Re: Uptempo Music On 102.5 After Greater Media Takes Over??
> It had long been speculated that Greater Media would
> sell-off WKLB-99.5 and transfer it's call letters/format to
> 102.5 given that 99.5 is Greater Media's only Boston-area
> outlet whose transmitter isn't atop the Prudential Tower
> (it's tower is well to the north of town in Andover).
>
> On the other hand, veteran programmer and consultant Alan
> Burns has created a new Rythmic Adult Contemporary format he
> calls "Movin'", which is intended to appeal to women between
> 25 and 44. After hearing a demo on Burns' website, it seems
> to me that "Movin'" is very similar to the format of the old
> WQSX-93.7, only that all the music in the format is from the
> late 1980's to the present. If Greater Media were to leave
> the WKLB calls and country-music format to whoever purchases
> 99.5, a "Movin'"-type format could end up on 102.5.
>
> Based on the audio demo of "Movin'" that you can hear on
> Burns' website, it appears that there are jingles or
> pre-recorded liners after every song, suggesting that this
> may be a jockless format, with momentum carried by the music
> and only brief liners/jingles between records to prevent the
> format from "slowing down". And if indeed "Movin'" is
> intended to be a jockless format, it would be very
> inexpensive for Greater Media (or anyone else) to run.
>
> The major issue for Greater Media as regards adopting a
> "Movin'"-type format: Could it cannibalize it's high-rated
> WMJX-106.7, or is there so little overlap between the demos
> of WMJX and the "Movin'"-type format that both could
> co-exist within the local Greater Media cluster??
>
> "Movin' 102-5", anyone??
After hearing that demo, "Movin'" sounds like an interesting concept. But WMJX is very upbeat for an AC as it is, and it targets the same demo as would a "Movin'" station.
And secondly, it doesn't seem that it would fit well with the market. It's like a more current version of WQSX, and we all know what happened to them. And secondly, it would be going against WXKS-FM, which alongside being a market leader also puts a lot of gold in its playlist.
And from the demo, it does seem to be a jockless concept. But with such a high energy format, wouldn't high-energy DJs be expected? Would a jockless dance format work? I doubt it.
> It had long been speculated that Greater Media would
> sell-off WKLB-99.5 and transfer it's call letters/format to
> 102.5 given that 99.5 is Greater Media's only Boston-area
> outlet whose transmitter isn't atop the Prudential Tower
> (it's tower is well to the north of town in Andover).
>
> On the other hand, veteran programmer and consultant Alan
> Burns has created a new Rythmic Adult Contemporary format he
> calls "Movin'", which is intended to appeal to women between
> 25 and 44. After hearing a demo on Burns' website, it seems
> to me that "Movin'" is very similar to the format of the old
> WQSX-93.7, only that all the music in the format is from the
> late 1980's to the present. If Greater Media were to leave
> the WKLB calls and country-music format to whoever purchases
> 99.5, a "Movin'"-type format could end up on 102.5.
>
> Based on the audio demo of "Movin'" that you can hear on
> Burns' website, it appears that there are jingles or
> pre-recorded liners after every song, suggesting that this
> may be a jockless format, with momentum carried by the music
> and only brief liners/jingles between records to prevent the
> format from "slowing down". And if indeed "Movin'" is
> intended to be a jockless format, it would be very
> inexpensive for Greater Media (or anyone else) to run.
>
> The major issue for Greater Media as regards adopting a
> "Movin'"-type format: Could it cannibalize it's high-rated
> WMJX-106.7, or is there so little overlap between the demos
> of WMJX and the "Movin'"-type format that both could
> co-exist within the local Greater Media cluster??
>
> "Movin' 102-5", anyone??
After hearing that demo, "Movin'" sounds like an interesting concept. But WMJX is very upbeat for an AC as it is, and it targets the same demo as would a "Movin'" station.
And secondly, it doesn't seem that it would fit well with the market. It's like a more current version of WQSX, and we all know what happened to them. And secondly, it would be going against WXKS-FM, which alongside being a market leader also puts a lot of gold in its playlist.
And from the demo, it does seem to be a jockless concept. But with such a high energy format, wouldn't high-energy DJs be expected? Would a jockless dance format work? I doubt it.
C
ciao99
Guest
Re: Uptempo Music On 102.5 After Greater Media Takes Over??
> Is this even true???
>
> Unless the FCC amends it's ownership rules in the next
> couple of months, Greater Media (which is buying WCRB-102.5)
> will have to sell-off one of it's five current Boston-area
> stations.
>
> It had long been speculated that Greater Media would
> sell-off WKLB-99.5 and transfer it's call letters/format to
> 102.5 given that 99.5 is Greater Media's only Boston-area
> outlet whose transmitter isn't atop the Prudential Tower
> (it's tower is well to the north of town in Andover).
>
> On the other hand, veteran programmer and consultant Alan
> Burns has created a new Rythmic Adult Contemporary format he
> calls "Movin'", which is intended to appeal to women between
> 25 and 44. After hearing a demo on Burns' website, it seems
> to me that "Movin'" is very similar to the format of the old
> WQSX-93.7, only that all the music in the format is from the
> late 1980's to the present. If Greater Media were to leave
> the WKLB calls and country-music format to whoever purchases
> 99.5, a "Movin'"-type format could end up on 102.5.
>
> Based on the audio demo of "Movin'" that you can hear on
> Burns' website, it appears that there are jingles or
> pre-recorded liners after every song, suggesting that this
> may be a jockless format, with momentum carried by the music
> and only brief liners/jingles between records to prevent the
> format from "slowing down". And if indeed "Movin'" is
> intended to be a jockless format, it would be very
> inexpensive for Greater Media (or anyone else) to run.
>
> The major issue for Greater Media as regards adopting a
> "Movin'"-type format: Could it cannibalize it's high-rated
> WMJX-106.7, or is there so little overlap between the demos
> of WMJX and the "Movin'"-type format that both could
> co-exist within the local Greater Media cluster??
>
> "Movin' 102-5", anyone??
>
Interesting post, but I'm surprised you make no mention of WILD. That's one of the first places I see a cannibalized audience. The old school totally overlaps a movin type playlist.
> Is this even true???
>
> Unless the FCC amends it's ownership rules in the next
> couple of months, Greater Media (which is buying WCRB-102.5)
> will have to sell-off one of it's five current Boston-area
> stations.
>
> It had long been speculated that Greater Media would
> sell-off WKLB-99.5 and transfer it's call letters/format to
> 102.5 given that 99.5 is Greater Media's only Boston-area
> outlet whose transmitter isn't atop the Prudential Tower
> (it's tower is well to the north of town in Andover).
>
> On the other hand, veteran programmer and consultant Alan
> Burns has created a new Rythmic Adult Contemporary format he
> calls "Movin'", which is intended to appeal to women between
> 25 and 44. After hearing a demo on Burns' website, it seems
> to me that "Movin'" is very similar to the format of the old
> WQSX-93.7, only that all the music in the format is from the
> late 1980's to the present. If Greater Media were to leave
> the WKLB calls and country-music format to whoever purchases
> 99.5, a "Movin'"-type format could end up on 102.5.
>
> Based on the audio demo of "Movin'" that you can hear on
> Burns' website, it appears that there are jingles or
> pre-recorded liners after every song, suggesting that this
> may be a jockless format, with momentum carried by the music
> and only brief liners/jingles between records to prevent the
> format from "slowing down". And if indeed "Movin'" is
> intended to be a jockless format, it would be very
> inexpensive for Greater Media (or anyone else) to run.
>
> The major issue for Greater Media as regards adopting a
> "Movin'"-type format: Could it cannibalize it's high-rated
> WMJX-106.7, or is there so little overlap between the demos
> of WMJX and the "Movin'"-type format that both could
> co-exist within the local Greater Media cluster??
>
> "Movin' 102-5", anyone??
>
Interesting post, but I'm surprised you make no mention of WILD. That's one of the first places I see a cannibalized audience. The old school totally overlaps a movin type playlist.
M
MrAl
Guest
> Starz will most likely return to WCRB. Classical Disco.
>
A Fifth of Beethoven?
>
A Fifth of Beethoven?
C
ciao99
Guest
Re: Uptempo Music On 102.5 After Greater Media Takes Over??
> > It had long been speculated that Greater Media would
> > sell-off WKLB-99.5 and transfer it's call letters/format
> to
> > 102.5 given that 99.5 is Greater Media's only Boston-area
> > outlet whose transmitter isn't atop the Prudential Tower
> > (it's tower is well to the north of town in Andover).
> >
> > On the other hand, veteran programmer and consultant Alan
> > Burns has created a new Rythmic Adult Contemporary format
> he
> > calls "Movin'", which is intended to appeal to women
> between
> > 25 and 44. After hearing a demo on Burns' website, it
> seems
> > to me that "Movin'" is very similar to the format of the
> old
> > WQSX-93.7, only that all the music in the format is from
> the
> > late 1980's to the present. If Greater Media were to leave
>
> > the WKLB calls and country-music format to whoever
> purchases
> > 99.5, a "Movin'"-type format could end up on 102.5.
> >
> > Based on the audio demo of "Movin'" that you can hear on
> > Burns' website, it appears that there are jingles or
> > pre-recorded liners after every song, suggesting that this
>
> > may be a jockless format, with momentum carried by the
> music
> > and only brief liners/jingles between records to prevent
> the
> > format from "slowing down". And if indeed "Movin'" is
> > intended to be a jockless format, it would be very
> > inexpensive for Greater Media (or anyone else) to run.
> >
> > The major issue for Greater Media as regards adopting a
> > "Movin'"-type format: Could it cannibalize it's high-rated
>
> > WMJX-106.7, or is there so little overlap between the
> demos
> > of WMJX and the "Movin'"-type format that both could
> > co-exist within the local Greater Media cluster??
> >
> > "Movin' 102-5", anyone??
>
> After hearing that demo, "Movin'" sounds like an interesting
> concept. But WMJX is very upbeat for an AC as it is, and it
> targets the same demo as would a "Movin'" station.
>
> And secondly, it doesn't seem that it would fit well with
> the market. It's like a more current version of WQSX, and we
> all know what happened to them. And secondly, it would be
> going against WXKS-FM, which alongside being a market leader
> also puts a lot of gold in its playlist.
>
> And from the demo, it does seem to be a jockless concept.
> But with such a high energy format, wouldn't high-energy DJs
> be expected? Would a jockless dance format work? I doubt it.
>
Does anyone on this board listen to WILD aside from "Real Deal" and me?
I can't tell you how many songs I heard today on WILD that would be considered "Star" songs. WILD's daytime programming is what would be cannibalized by 'movin', not the teeny bopper so-called oldies on Kiss 108.
> > It had long been speculated that Greater Media would
> > sell-off WKLB-99.5 and transfer it's call letters/format
> to
> > 102.5 given that 99.5 is Greater Media's only Boston-area
> > outlet whose transmitter isn't atop the Prudential Tower
> > (it's tower is well to the north of town in Andover).
> >
> > On the other hand, veteran programmer and consultant Alan
> > Burns has created a new Rythmic Adult Contemporary format
> he
> > calls "Movin'", which is intended to appeal to women
> between
> > 25 and 44. After hearing a demo on Burns' website, it
> seems
> > to me that "Movin'" is very similar to the format of the
> old
> > WQSX-93.7, only that all the music in the format is from
> the
> > late 1980's to the present. If Greater Media were to leave
>
> > the WKLB calls and country-music format to whoever
> purchases
> > 99.5, a "Movin'"-type format could end up on 102.5.
> >
> > Based on the audio demo of "Movin'" that you can hear on
> > Burns' website, it appears that there are jingles or
> > pre-recorded liners after every song, suggesting that this
>
> > may be a jockless format, with momentum carried by the
> music
> > and only brief liners/jingles between records to prevent
> the
> > format from "slowing down". And if indeed "Movin'" is
> > intended to be a jockless format, it would be very
> > inexpensive for Greater Media (or anyone else) to run.
> >
> > The major issue for Greater Media as regards adopting a
> > "Movin'"-type format: Could it cannibalize it's high-rated
>
> > WMJX-106.7, or is there so little overlap between the
> demos
> > of WMJX and the "Movin'"-type format that both could
> > co-exist within the local Greater Media cluster??
> >
> > "Movin' 102-5", anyone??
>
> After hearing that demo, "Movin'" sounds like an interesting
> concept. But WMJX is very upbeat for an AC as it is, and it
> targets the same demo as would a "Movin'" station.
>
> And secondly, it doesn't seem that it would fit well with
> the market. It's like a more current version of WQSX, and we
> all know what happened to them. And secondly, it would be
> going against WXKS-FM, which alongside being a market leader
> also puts a lot of gold in its playlist.
>
> And from the demo, it does seem to be a jockless concept.
> But with such a high energy format, wouldn't high-energy DJs
> be expected? Would a jockless dance format work? I doubt it.
>
Does anyone on this board listen to WILD aside from "Real Deal" and me?
I can't tell you how many songs I heard today on WILD that would be considered "Star" songs. WILD's daytime programming is what would be cannibalized by 'movin', not the teeny bopper so-called oldies on Kiss 108.
Hearing is believing
You guys are gonna feel kinda silly when nothing happens.
One of the worst speculations to make is to assume (a bad thing in itself) that just because a certain PD is going to a certain station means they will become a certain format. This almost NEVER works! And, someone who was PD of a CHR could just as easily program a country station. Formatics are formatics, demos are demos.
I suggest we wait to see what ACTUALLY happens.
Just my 3 cents...
> > > It had long been speculated that Greater Media would
> > > sell-off WKLB-99.5 and transfer it's call letters/format
>
> > to
> > > 102.5 given that 99.5 is Greater Media's only
> Boston-area
> > > outlet whose transmitter isn't atop the Prudential Tower
>
> > > (it's tower is well to the north of town in Andover).
> > >
> > > On the other hand, veteran programmer and consultant
> Alan
> > > Burns has created a new Rythmic Adult Contemporary
> format
> > he
> > > calls "Movin'", which is intended to appeal to women
> > between
> > > 25 and 44. After hearing a demo on Burns' website, it
> > seems
> > > to me that "Movin'" is very similar to the format of the
>
> > old
> > > WQSX-93.7, only that all the music in the format is from
>
> > the
> > > late 1980's to the present. If Greater Media were to
> leave
> >
> > > the WKLB calls and country-music format to whoever
> > purchases
> > > 99.5, a "Movin'"-type format could end up on 102.5.
> > >
> > > Based on the audio demo of "Movin'" that you can hear on
>
> > > Burns' website, it appears that there are jingles or
> > > pre-recorded liners after every song, suggesting that
> this
> >
> > > may be a jockless format, with momentum carried by the
> > music
> > > and only brief liners/jingles between records to prevent
>
> > the
> > > format from "slowing down". And if indeed "Movin'" is
> > > intended to be a jockless format, it would be very
> > > inexpensive for Greater Media (or anyone else) to run.
> > >
> > > The major issue for Greater Media as regards adopting a
> > > "Movin'"-type format: Could it cannibalize it's
> high-rated
> >
> > > WMJX-106.7, or is there so little overlap between the
> > demos
> > > of WMJX and the "Movin'"-type format that both could
> > > co-exist within the local Greater Media cluster??
> > >
> > > "Movin' 102-5", anyone??
> >
> > After hearing that demo, "Movin'" sounds like an
> interesting
> > concept. But WMJX is very upbeat for an AC as it is, and
> it
> > targets the same demo as would a "Movin'" station.
> >
> > And secondly, it doesn't seem that it would fit well with
> > the market. It's like a more current version of WQSX, and
> we
> > all know what happened to them. And secondly, it would be
> > going against WXKS-FM, which alongside being a market
> leader
> > also puts a lot of gold in its playlist.
> >
> > And from the demo, it does seem to be a jockless concept.
> > But with such a high energy format, wouldn't high-energy
> DJs
> > be expected? Would a jockless dance format work? I doubt
> it.
> >
> Does anyone on this board listen to WILD aside from "Real
> Deal" and me?
>
> I can't tell you how many songs I heard today on WILD that
> would be considered "Star" songs. WILD's daytime programming
> is what would be cannibalized by 'movin', not the teeny
> bopper so-called oldies on Kiss 108.
>
You guys are gonna feel kinda silly when nothing happens.
One of the worst speculations to make is to assume (a bad thing in itself) that just because a certain PD is going to a certain station means they will become a certain format. This almost NEVER works! And, someone who was PD of a CHR could just as easily program a country station. Formatics are formatics, demos are demos.
I suggest we wait to see what ACTUALLY happens.
Just my 3 cents...
> > > It had long been speculated that Greater Media would
> > > sell-off WKLB-99.5 and transfer it's call letters/format
>
> > to
> > > 102.5 given that 99.5 is Greater Media's only
> Boston-area
> > > outlet whose transmitter isn't atop the Prudential Tower
>
> > > (it's tower is well to the north of town in Andover).
> > >
> > > On the other hand, veteran programmer and consultant
> Alan
> > > Burns has created a new Rythmic Adult Contemporary
> format
> > he
> > > calls "Movin'", which is intended to appeal to women
> > between
> > > 25 and 44. After hearing a demo on Burns' website, it
> > seems
> > > to me that "Movin'" is very similar to the format of the
>
> > old
> > > WQSX-93.7, only that all the music in the format is from
>
> > the
> > > late 1980's to the present. If Greater Media were to
> leave
> >
> > > the WKLB calls and country-music format to whoever
> > purchases
> > > 99.5, a "Movin'"-type format could end up on 102.5.
> > >
> > > Based on the audio demo of "Movin'" that you can hear on
>
> > > Burns' website, it appears that there are jingles or
> > > pre-recorded liners after every song, suggesting that
> this
> >
> > > may be a jockless format, with momentum carried by the
> > music
> > > and only brief liners/jingles between records to prevent
>
> > the
> > > format from "slowing down". And if indeed "Movin'" is
> > > intended to be a jockless format, it would be very
> > > inexpensive for Greater Media (or anyone else) to run.
> > >
> > > The major issue for Greater Media as regards adopting a
> > > "Movin'"-type format: Could it cannibalize it's
> high-rated
> >
> > > WMJX-106.7, or is there so little overlap between the
> > demos
> > > of WMJX and the "Movin'"-type format that both could
> > > co-exist within the local Greater Media cluster??
> > >
> > > "Movin' 102-5", anyone??
> >
> > After hearing that demo, "Movin'" sounds like an
> interesting
> > concept. But WMJX is very upbeat for an AC as it is, and
> it
> > targets the same demo as would a "Movin'" station.
> >
> > And secondly, it doesn't seem that it would fit well with
> > the market. It's like a more current version of WQSX, and
> we
> > all know what happened to them. And secondly, it would be
> > going against WXKS-FM, which alongside being a market
> leader
> > also puts a lot of gold in its playlist.
> >
> > And from the demo, it does seem to be a jockless concept.
> > But with such a high energy format, wouldn't high-energy
> DJs
> > be expected? Would a jockless dance format work? I doubt
> it.
> >
> Does anyone on this board listen to WILD aside from "Real
> Deal" and me?
>
> I can't tell you how many songs I heard today on WILD that
> would be considered "Star" songs. WILD's daytime programming
> is what would be cannibalized by 'movin', not the teeny
> bopper so-called oldies on Kiss 108.
>
Re: Uptempo Music On 102.5 After Greater Media Takes Over??
> Is this even true???
No.
I have no inside info, but earlier speculation that WKLB's Country format could end up on 102.5 seemed more likely than Greater Media going dance with it.
> Is this even true???
No.
I have no inside info, but earlier speculation that WKLB's Country format could end up on 102.5 seemed more likely than Greater Media going dance with it.
Re: Hearing is believing
I agree with you to a point, but the 47 year old PD of a Hot AC is NOT about to go into a CHR-Rhythmic and try to program it. We have a situation like that here in Vegas where the PD, although successful in the past, cant make anything stick on his current station...just doesnt have the right strategy for the format. If you dont know the music, you'll be lost. Its like putting Green Day and Kelly Clarkson on a rhythmic station (thats what we have here)...it just doesnt make sense.
Getting someone with proven experience in the format could be make or break.
> You guys are gonna feel kinda silly when nothing happens.
> One of the worst speculations to make is to assume (a bad
> thing in itself) that just because a certain PD is going to
> a certain station means they will become a certain format.
> This almost NEVER works! And, someone who was PD of a CHR
> could just as easily program a country station. Formatics
> are formatics, demos are demos.
>
> I suggest we wait to see what ACTUALLY happens.
> Just my 3 cents...
>
> > > > It had long been speculated that Greater Media would
> > > > sell-off WKLB-99.5 and transfer it's call
> letters/format
> >
> > > to
> > > > 102.5 given that 99.5 is Greater Media's only
> > Boston-area
> > > > outlet whose transmitter isn't atop the Prudential
> Tower
> >
> > > > (it's tower is well to the north of town in Andover).
> > > >
> > > > On the other hand, veteran programmer and consultant
> > Alan
> > > > Burns has created a new Rythmic Adult Contemporary
> > format
> > > he
> > > > calls "Movin'", which is intended to appeal to women
> > > between
> > > > 25 and 44. After hearing a demo on Burns' website, it
> > > seems
> > > > to me that "Movin'" is very similar to the format of
> the
> >
> > > old
> > > > WQSX-93.7, only that all the music in the format is
> from
> >
> > > the
> > > > late 1980's to the present. If Greater Media were to
> > leave
> > >
> > > > the WKLB calls and country-music format to whoever
> > > purchases
> > > > 99.5, a "Movin'"-type format could end up on 102.5.
> > > >
> > > > Based on the audio demo of "Movin'" that you can hear
> on
> >
> > > > Burns' website, it appears that there are jingles or
> > > > pre-recorded liners after every song, suggesting that
> > this
> > >
> > > > may be a jockless format, with momentum carried by the
>
> > > music
> > > > and only brief liners/jingles between records to
> prevent
> >
> > > the
> > > > format from "slowing down". And if indeed "Movin'" is
> > > > intended to be a jockless format, it would be very
> > > > inexpensive for Greater Media (or anyone else) to run.
>
> > > >
> > > > The major issue for Greater Media as regards adopting
> a
> > > > "Movin'"-type format: Could it cannibalize it's
> > high-rated
> > >
> > > > WMJX-106.7, or is there so little overlap between the
> > > demos
> > > > of WMJX and the "Movin'"-type format that both could
> > > > co-exist within the local Greater Media cluster??
> > > >
> > > > "Movin' 102-5", anyone??
> > >
> > > After hearing that demo, "Movin'" sounds like an
> > interesting
> > > concept. But WMJX is very upbeat for an AC as it is, and
>
> > it
> > > targets the same demo as would a "Movin'" station.
> > >
> > > And secondly, it doesn't seem that it would fit well
> with
> > > the market. It's like a more current version of WQSX,
> and
> > we
> > > all know what happened to them. And secondly, it would
> be
> > > going against WXKS-FM, which alongside being a market
> > leader
> > > also puts a lot of gold in its playlist.
> > >
> > > And from the demo, it does seem to be a jockless
> concept.
> > > But with such a high energy format, wouldn't high-energy
>
> > DJs
> > > be expected? Would a jockless dance format work? I doubt
>
> > it.
> > >
> > Does anyone on this board listen to WILD aside from "Real
> > Deal" and me?
> >
> > I can't tell you how many songs I heard today on WILD that
>
> > would be considered "Star" songs. WILD's daytime
> programming
> > is what would be cannibalized by 'movin', not the teeny
> > bopper so-called oldies on Kiss 108.
> >
>
<P ID="signature">______________
-TheGuy...InTheRadio</P>
I agree with you to a point, but the 47 year old PD of a Hot AC is NOT about to go into a CHR-Rhythmic and try to program it. We have a situation like that here in Vegas where the PD, although successful in the past, cant make anything stick on his current station...just doesnt have the right strategy for the format. If you dont know the music, you'll be lost. Its like putting Green Day and Kelly Clarkson on a rhythmic station (thats what we have here)...it just doesnt make sense.
Getting someone with proven experience in the format could be make or break.
> You guys are gonna feel kinda silly when nothing happens.
> One of the worst speculations to make is to assume (a bad
> thing in itself) that just because a certain PD is going to
> a certain station means they will become a certain format.
> This almost NEVER works! And, someone who was PD of a CHR
> could just as easily program a country station. Formatics
> are formatics, demos are demos.
>
> I suggest we wait to see what ACTUALLY happens.
> Just my 3 cents...
>
> > > > It had long been speculated that Greater Media would
> > > > sell-off WKLB-99.5 and transfer it's call
> letters/format
> >
> > > to
> > > > 102.5 given that 99.5 is Greater Media's only
> > Boston-area
> > > > outlet whose transmitter isn't atop the Prudential
> Tower
> >
> > > > (it's tower is well to the north of town in Andover).
> > > >
> > > > On the other hand, veteran programmer and consultant
> > Alan
> > > > Burns has created a new Rythmic Adult Contemporary
> > format
> > > he
> > > > calls "Movin'", which is intended to appeal to women
> > > between
> > > > 25 and 44. After hearing a demo on Burns' website, it
> > > seems
> > > > to me that "Movin'" is very similar to the format of
> the
> >
> > > old
> > > > WQSX-93.7, only that all the music in the format is
> from
> >
> > > the
> > > > late 1980's to the present. If Greater Media were to
> > leave
> > >
> > > > the WKLB calls and country-music format to whoever
> > > purchases
> > > > 99.5, a "Movin'"-type format could end up on 102.5.
> > > >
> > > > Based on the audio demo of "Movin'" that you can hear
> on
> >
> > > > Burns' website, it appears that there are jingles or
> > > > pre-recorded liners after every song, suggesting that
> > this
> > >
> > > > may be a jockless format, with momentum carried by the
>
> > > music
> > > > and only brief liners/jingles between records to
> prevent
> >
> > > the
> > > > format from "slowing down". And if indeed "Movin'" is
> > > > intended to be a jockless format, it would be very
> > > > inexpensive for Greater Media (or anyone else) to run.
>
> > > >
> > > > The major issue for Greater Media as regards adopting
> a
> > > > "Movin'"-type format: Could it cannibalize it's
> > high-rated
> > >
> > > > WMJX-106.7, or is there so little overlap between the
> > > demos
> > > > of WMJX and the "Movin'"-type format that both could
> > > > co-exist within the local Greater Media cluster??
> > > >
> > > > "Movin' 102-5", anyone??
> > >
> > > After hearing that demo, "Movin'" sounds like an
> > interesting
> > > concept. But WMJX is very upbeat for an AC as it is, and
>
> > it
> > > targets the same demo as would a "Movin'" station.
> > >
> > > And secondly, it doesn't seem that it would fit well
> with
> > > the market. It's like a more current version of WQSX,
> and
> > we
> > > all know what happened to them. And secondly, it would
> be
> > > going against WXKS-FM, which alongside being a market
> > leader
> > > also puts a lot of gold in its playlist.
> > >
> > > And from the demo, it does seem to be a jockless
> concept.
> > > But with such a high energy format, wouldn't high-energy
>
> > DJs
> > > be expected? Would a jockless dance format work? I doubt
>
> > it.
> > >
> > Does anyone on this board listen to WILD aside from "Real
> > Deal" and me?
> >
> > I can't tell you how many songs I heard today on WILD that
>
> > would be considered "Star" songs. WILD's daytime
> programming
> > is what would be cannibalized by 'movin', not the teeny
> > bopper so-called oldies on Kiss 108.
> >
>
<P ID="signature">______________
-TheGuy...InTheRadio</P>
F
fccfight
Guest
NIK WROTE:
IF this is actually true, the source of
> the information is far from .......credible
>
Your snippy post re: the source - yes, it was a Joke. Lighten up.
The board needs some levity.
However - what is no laughing matter is more releavant -
this letter to the FCC from me written about your ex boss:
(P.S. You should see the stuff I'm sending to Tom Reilly for his election!)
From: [email protected]
Date: Fri, March 10, 2006 8:25 pm
To: FCC FIGHT
Thank you for your recent correspondence regarding possible violations of the
payola rules by certain broadcasters. The FCC has longstanding rules
prohibiting payola. These rules serve the important purpose of ensuring that
the listening public knows when someone is seeking to influence them.
We appreciate your views. We are very concerned about the activities that
led the New York Attorney General to investigate a number of music companies
and broadcasters, and has resulted in settlement agreements with two music
companies to date. The Enforcement Bureau is reviewing these settlement
agreements and investigating any incidents in which the agreements disclose
evidence of payola rule violations.
Sincerely,
The Federal Communications Commission
OK< we know the FCC is a bunch of pencil pushers - but maybe Spitzer's investigation will get them motivated
> > God, save The Commonwealth of Massachusetts !
> >
> >
> > > Starz will most likely return to WCRB. Classical Disco.
>
> > >
> > > Barry Scott, Program Director
> > >
> >
> Ohhhhhhhhh its a DEFRANCO FAMILY WEEKEND! with tickkets to
> the Bo Donaldson and the HEywoods reunion tour!
>
> LOL
>
> Congrats to Barry IF this is actually true, the source of
> the information is far from .......credible
>
<P ID="edit"><FONT class="small">Edited by fccfight on 03/11/06 08:45 PM.</FONT></P>
IF this is actually true, the source of
> the information is far from .......credible
>
Your snippy post re: the source - yes, it was a Joke. Lighten up.
The board needs some levity.
However - what is no laughing matter is more releavant -
this letter to the FCC from me written about your ex boss:
(P.S. You should see the stuff I'm sending to Tom Reilly for his election!)
From: [email protected]
Date: Fri, March 10, 2006 8:25 pm
To: FCC FIGHT
Thank you for your recent correspondence regarding possible violations of the
payola rules by certain broadcasters. The FCC has longstanding rules
prohibiting payola. These rules serve the important purpose of ensuring that
the listening public knows when someone is seeking to influence them.
We appreciate your views. We are very concerned about the activities that
led the New York Attorney General to investigate a number of music companies
and broadcasters, and has resulted in settlement agreements with two music
companies to date. The Enforcement Bureau is reviewing these settlement
agreements and investigating any incidents in which the agreements disclose
evidence of payola rule violations.
Sincerely,
The Federal Communications Commission
OK< we know the FCC is a bunch of pencil pushers - but maybe Spitzer's investigation will get them motivated
> > God, save The Commonwealth of Massachusetts !
> >
> >
> > > Starz will most likely return to WCRB. Classical Disco.
>
> > >
> > > Barry Scott, Program Director
> > >
> >
> Ohhhhhhhhh its a DEFRANCO FAMILY WEEKEND! with tickkets to
> the Bo Donaldson and the HEywoods reunion tour!
>
> LOL
>
> Congrats to Barry IF this is actually true, the source of
> the information is far from .......credible
>
<P ID="edit"><FONT class="small">Edited by fccfight on 03/11/06 08:45 PM.</FONT></P>
> NIK WROTE:
> IF this is actually true, the source of
> > the information is far from .......credible
> >
>
>
> Your snippy post re: the source - yes, it was a Joke.
> Lighten up.
> The board needs some levity.
>
> However - what is no laughing matter is more releavant -
> this letter to the FCC from me written about your ex boss:
> (P.S. You should see the stuff I'm sending to Tom Reilly for
> his election!)
>
>
> From: [email protected]
> Date: Fri, March 10, 2006 8:25 pm
> To: FCC FIGHT
>
>
>
>
> Thank you for your recent correspondence regarding possible
> violations of the
> payola rules by certain broadcasters. The FCC has
> longstanding rules
> prohibiting payola. These rules serve the important purpose
> of ensuring that
> the listening public knows when someone is seeking to
> influence them.
>
> We appreciate your views. We are very concerned about the
> activities that
> led the New York Attorney General to investigate a number of
> music companies
> and broadcasters, and has resulted in settlement agreements
> with two music
> companies to date. The Enforcement Bureau is reviewing these
> settlement
> agreements and investigating any incidents in which the
> agreements disclose
> evidence of payola rule violations.
>
> Sincerely,
> The Federal Communications Commission
>
> OK< we know the FCC is a bunch of pencil pushers - but maybe
> Spitzer's investigation will get them motivated
>
>
A. WHO cant take a joke?
B. What has the fate of WCRB (the substance of this thread) got to do with my ex boss and your continual smear campaign?
C. Please learn to follow a coherent line of thinking when posting.
> IF this is actually true, the source of
> > the information is far from .......credible
> >
>
>
> Your snippy post re: the source - yes, it was a Joke.
> Lighten up.
> The board needs some levity.
>
> However - what is no laughing matter is more releavant -
> this letter to the FCC from me written about your ex boss:
> (P.S. You should see the stuff I'm sending to Tom Reilly for
> his election!)
>
>
> From: [email protected]
> Date: Fri, March 10, 2006 8:25 pm
> To: FCC FIGHT
>
>
>
>
> Thank you for your recent correspondence regarding possible
> violations of the
> payola rules by certain broadcasters. The FCC has
> longstanding rules
> prohibiting payola. These rules serve the important purpose
> of ensuring that
> the listening public knows when someone is seeking to
> influence them.
>
> We appreciate your views. We are very concerned about the
> activities that
> led the New York Attorney General to investigate a number of
> music companies
> and broadcasters, and has resulted in settlement agreements
> with two music
> companies to date. The Enforcement Bureau is reviewing these
> settlement
> agreements and investigating any incidents in which the
> agreements disclose
> evidence of payola rule violations.
>
> Sincerely,
> The Federal Communications Commission
>
> OK< we know the FCC is a bunch of pencil pushers - but maybe
> Spitzer's investigation will get them motivated
>
>
A. WHO cant take a joke?
B. What has the fate of WCRB (the substance of this thread) got to do with my ex boss and your continual smear campaign?
C. Please learn to follow a coherent line of thinking when posting.
Disco Lives Again!
> On the other hand, veteran programmer and consultant Alan
> Burns has created a new Rythmic Adult Contemporary format he
> calls "Movin'", which is intended to appeal to women between
> 25 and 44. After hearing a demo on Burns' website, it seems
> to me that "Movin'" is very similar to the format of the old
> WQSX-93.7, only that all the music in the format is from the
> late 1980's to the present.
> On the other hand, veteran programmer and consultant Alan
> Burns has created a new Rythmic Adult Contemporary format he
> calls "Movin'", which is intended to appeal to women between
> 25 and 44. After hearing a demo on Burns' website, it seems
> to me that "Movin'" is very similar to the format of the old
> WQSX-93.7, only that all the music in the format is from the
> late 1980's to the present.
W
webcastboy
Guest
What's so bad about classical?
> It had long been speculated that Greater Media would
> sell-off WKLB-99.5 and transfer it's call letters/format to
> 102.5 given that 99.5 is Greater Media's only Boston-area
> outlet whose transmitter isn't atop the Prudential Tower
> (it's tower is well to the north of town in Andover).
>
Something I haven't seen a lot of people commenting on: WCRB's classical format is successful. At least in the 12+ rankings, it's actually just a smidge below two other Greater Media stations: WROR and WKLB, and overall all three are quite respectable, indeed. Check out www.radioandrecords.com if you want to see - I know we can't post actual numbers here.
Yeah, yeah, 12+ is meaningless...true. But I'd wager that the other demos are doing at least "okay" if not "good". Strong argument to move WKLB to 102.5; the better signal should at least slightly increase ratings. But it's not like the classical format is a dog...hell it's whupping WBOS. Why not move country to 92.9 and leave classical where it is?
Okay, assuming GM decides classical isn't their thing...those ratings tell me that SOMEONE will try and pick it up. But who? WGBH is a logical candidate; they're certainly experimenting a lot lately, but they're drifting more towards talk...not music. And the classical WGBH plays now is not much like WCRB's anyway. And WHRB is far too decentralized to adopt the rigid playlist of WCRB...CRB's success is that they nailed the perfect "perfectly
'safe' for at work in the background" music.
Are there any other perennial underperformers that might be looking for a new format? Don't say FNX...I know you want to, just don't.
As long as Mindich owns both FNX and the Phoenix, then FNX is staying alternative. Besides, I'd assume he wants to try out alternative on his new stick on OFC!
> It had long been speculated that Greater Media would
> sell-off WKLB-99.5 and transfer it's call letters/format to
> 102.5 given that 99.5 is Greater Media's only Boston-area
> outlet whose transmitter isn't atop the Prudential Tower
> (it's tower is well to the north of town in Andover).
>
Something I haven't seen a lot of people commenting on: WCRB's classical format is successful. At least in the 12+ rankings, it's actually just a smidge below two other Greater Media stations: WROR and WKLB, and overall all three are quite respectable, indeed. Check out www.radioandrecords.com if you want to see - I know we can't post actual numbers here.
Yeah, yeah, 12+ is meaningless...true. But I'd wager that the other demos are doing at least "okay" if not "good". Strong argument to move WKLB to 102.5; the better signal should at least slightly increase ratings. But it's not like the classical format is a dog...hell it's whupping WBOS. Why not move country to 92.9 and leave classical where it is?
Okay, assuming GM decides classical isn't their thing...those ratings tell me that SOMEONE will try and pick it up. But who? WGBH is a logical candidate; they're certainly experimenting a lot lately, but they're drifting more towards talk...not music. And the classical WGBH plays now is not much like WCRB's anyway. And WHRB is far too decentralized to adopt the rigid playlist of WCRB...CRB's success is that they nailed the perfect "perfectly
'safe' for at work in the background" music.
Are there any other perennial underperformers that might be looking for a new format? Don't say FNX...I know you want to, just don't.
As long as Mindich owns both FNX and the Phoenix, then FNX is staying alternative. Besides, I'd assume he wants to try out alternative on his new stick on OFC!Re: What's so bad about classical?
> > It had long been speculated that Greater Media would
> > sell-off WKLB-99.5 and transfer it's call letters/format
> to
> > 102.5 given that 99.5 is Greater Media's only Boston-area
> > outlet whose transmitter isn't atop the Prudential Tower
> > (it's tower is well to the north of town in Andover).
> >
>
> Something I haven't seen a lot of people commenting on:
> WCRB's classical format is successful. At least in the 12+
> rankings, it's actually just a smidge below two other
> Greater Media stations: WROR and WKLB, and overall all three
> are quite respectable, indeed. Check out
> www.radioandrecords.com if you want to see - I know we can't
> post actual numbers here.
>
> Yeah, yeah, 12+ is meaningless...true. But I'd wager that
> the other demos are doing at least "okay" if not "good".
> Strong argument to move WKLB to 102.5; the better signal
> should at least slightly increase ratings. But it's not
> like the classical format is a dog...hell it's whupping
> WBOS. Why not move country to 92.9 and leave classical
> where it is?
You're right about the ratings, but classical is a tough sell for ad agencies. It's the classic "demo" issue and classical just doesn't deliver the ones that advertisers want. This is the same problem that oldies stations have been having around the US. Except even they "sell" better than classical.
I know it's not fair, nor do I necessarily agree with the theory espoused by the sales slime - but that's how the business works. For this reason, I would be shocked to see classical popping up elsewhere on the commercial dial once this deal is done.
And, you're right about WBOS being a perennial cellar dweller (truly a mutt). Their continued existence in a market with so few signals surprises me too. I'm told that they bill well, which would certainly explain it. But, they must really be superserving a specific demo (and well) because almost NO ONE is listening.
Another such signal (with even fewer listeners) is WXRV. Same tale - supposedly sells well. Yet, every time I stop the dial at 92.5, I can practically hear the crickets chirping!
Both stations combined do not match the listenership of WCRB. But, the ad agencies would apparently rather sell Birkenstocks, granola and Subarus on those stations than Volvos on 102.5.
> > It had long been speculated that Greater Media would
> > sell-off WKLB-99.5 and transfer it's call letters/format
> to
> > 102.5 given that 99.5 is Greater Media's only Boston-area
> > outlet whose transmitter isn't atop the Prudential Tower
> > (it's tower is well to the north of town in Andover).
> >
>
> Something I haven't seen a lot of people commenting on:
> WCRB's classical format is successful. At least in the 12+
> rankings, it's actually just a smidge below two other
> Greater Media stations: WROR and WKLB, and overall all three
> are quite respectable, indeed. Check out
> www.radioandrecords.com if you want to see - I know we can't
> post actual numbers here.
>
> Yeah, yeah, 12+ is meaningless...true. But I'd wager that
> the other demos are doing at least "okay" if not "good".
> Strong argument to move WKLB to 102.5; the better signal
> should at least slightly increase ratings. But it's not
> like the classical format is a dog...hell it's whupping
> WBOS. Why not move country to 92.9 and leave classical
> where it is?
You're right about the ratings, but classical is a tough sell for ad agencies. It's the classic "demo" issue and classical just doesn't deliver the ones that advertisers want. This is the same problem that oldies stations have been having around the US. Except even they "sell" better than classical.
I know it's not fair, nor do I necessarily agree with the theory espoused by the sales slime - but that's how the business works. For this reason, I would be shocked to see classical popping up elsewhere on the commercial dial once this deal is done.
And, you're right about WBOS being a perennial cellar dweller (truly a mutt). Their continued existence in a market with so few signals surprises me too. I'm told that they bill well, which would certainly explain it. But, they must really be superserving a specific demo (and well) because almost NO ONE is listening.
Another such signal (with even fewer listeners) is WXRV. Same tale - supposedly sells well. Yet, every time I stop the dial at 92.5, I can practically hear the crickets chirping!
Both stations combined do not match the listenership of WCRB. But, the ad agencies would apparently rather sell Birkenstocks, granola and Subarus on those stations than Volvos on 102.5.
Re: What's so bad about classical?
> And, you're right about WBOS being a perennial cellar
> dweller (truly a mutt). Their continued existence in a
> market with so few signals surprises me too. I'm told that
> they bill well, which would certainly explain it. But, they
> must really be superserving a specific demo (and well)
> because almost NO ONE is listening.
I was told by someone who worked for GM that WBOS is their second biller to WMJX, despite WROR, WKLB and WTKK having practically twice the numbers apiece.
> Another such signal (with even fewer listeners) is WXRV.
> Same tale - supposedly sells well. Yet, every time I stop
> the dial at 92.5, I can practically hear the crickets
> chirping!
Look at ratings in various southern NH markets and you'll see that WXRV has a higher percentage of listeners in those areas, where their signal is stronger and interference-free, than in Boston, and despite trying to image as a Boston station, a lot of their advertisers are in the southern NH and Merrimack Valley areas.
> And, you're right about WBOS being a perennial cellar
> dweller (truly a mutt). Their continued existence in a
> market with so few signals surprises me too. I'm told that
> they bill well, which would certainly explain it. But, they
> must really be superserving a specific demo (and well)
> because almost NO ONE is listening.
I was told by someone who worked for GM that WBOS is their second biller to WMJX, despite WROR, WKLB and WTKK having practically twice the numbers apiece.
> Another such signal (with even fewer listeners) is WXRV.
> Same tale - supposedly sells well. Yet, every time I stop
> the dial at 92.5, I can practically hear the crickets
> chirping!
Look at ratings in various southern NH markets and you'll see that WXRV has a higher percentage of listeners in those areas, where their signal is stronger and interference-free, than in Boston, and despite trying to image as a Boston station, a lot of their advertisers are in the southern NH and Merrimack Valley areas.
Hey - Carr writes fiction, but FCC writes the truth about yer ex-boss.
That's hardly a "smear" campaign. To truly understand what is defined
as "smear", go back and read your own posts. Duh
> >
> A. WHO cant take a joke?
>
> B. What has the fate of WCRB (the substance of this thread)
> got to do with my ex boss and your continual smear campaign?
>
>
> C. Please learn to follow a coherent line of thinking when
> posting.
>
Yes Sir, right away. Coherent line of thinking - is that like, when you
gave your job to Opie & Anthony after they defamed you? Right. Anything
you say, Nik. <P ID="edit"><FONT class="small">Edited by wizard_control on 03/14/06 01:42 AM.</FONT></P>
That's hardly a "smear" campaign. To truly understand what is defined
as "smear", go back and read your own posts. Duh
> >
> A. WHO cant take a joke?
>
> B. What has the fate of WCRB (the substance of this thread)
> got to do with my ex boss and your continual smear campaign?
>
>
> C. Please learn to follow a coherent line of thinking when
> posting.
>
Yes Sir, right away. Coherent line of thinking - is that like, when you
gave your job to Opie & Anthony after they defamed you? Right. Anything
you say, Nik. <P ID="edit"><FONT class="small">Edited by wizard_control on 03/14/06 01:42 AM.</FONT></P>
A
argytunes
Guest
Re: What's so bad about classical?
> You're right about the ratings, but classical is a tough
> sell for ad agencies. It's the classic "demo" issue and
> classical just doesn't deliver the ones that advertisers
> want. This is the same problem that oldies stations have
> been having around the US. Except even they "sell" better
> than classical.
I've often wondered if the word: CLASSICAL conjures up a certain image among the general audience? In Maine, there are a group of classical music frequencies that identify themselves as: "THE CLASSICAL STATION!" Unfortunately, the announcer who delivers the image liners sounds like a complete snob! While the music is VERY good, I think the liners give a few 'non-classical music listeners' a negative impression about the music format itself?
>
> I know it's not fair, nor do I necessarily agree with the
> theory espoused by the sales slime - but that's how the
> business works. For this reason, I would be shocked to see
> classical popping up elsewhere on the commercial dial once
> this deal is done.
I've often wondered why there hasn't been a radio station completely devoted to film scores or more contemporary 'classical forms of music?' [I realize this option is available on Cirrus or XM satellite radio]. I'd certainly listen to this type of format....and if it was promoted properly, I'll bet several advertisers would be willing to lend their 'financial support' to it?
argytunes
> You're right about the ratings, but classical is a tough
> sell for ad agencies. It's the classic "demo" issue and
> classical just doesn't deliver the ones that advertisers
> want. This is the same problem that oldies stations have
> been having around the US. Except even they "sell" better
> than classical.
I've often wondered if the word: CLASSICAL conjures up a certain image among the general audience? In Maine, there are a group of classical music frequencies that identify themselves as: "THE CLASSICAL STATION!" Unfortunately, the announcer who delivers the image liners sounds like a complete snob! While the music is VERY good, I think the liners give a few 'non-classical music listeners' a negative impression about the music format itself?
>
> I know it's not fair, nor do I necessarily agree with the
> theory espoused by the sales slime - but that's how the
> business works. For this reason, I would be shocked to see
> classical popping up elsewhere on the commercial dial once
> this deal is done.
I've often wondered why there hasn't been a radio station completely devoted to film scores or more contemporary 'classical forms of music?' [I realize this option is available on Cirrus or XM satellite radio]. I'd certainly listen to this type of format....and if it was promoted properly, I'll bet several advertisers would be willing to lend their 'financial support' to it?
argytunes
C
coolidge
Guest
> That's hardly a "smear" campaign. To truly understand what
> is defined
> as "smear", go back and read your own posts. Duh
A smear campaign also constitutes ripping off someone else's username "wizard_control."
> is defined
> as "smear", go back and read your own posts. Duh
A smear campaign also constitutes ripping off someone else's username "wizard_control."
- Status