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WCRB ratings down 21% since GBH takeover?

raccoonradio

raccoonradio

http://classical-scene.com/

>>Before the changes, and despite its much weaker signal, WCRB had nearly three times the listeners of WGBH. Now the ratio is two to one. At the current rate of decline WCRB will forfeit another 30,000 listeners and be in a tie with WGBH for 23rd place after another 18 months

Not into classical, but interesting bit here.
 
raccoonradio said:
http://classical-scene.com/

>>Before the changes, and despite its much weaker signal, WCRB had nearly three times the listeners of WGBH. Now the ratio is two to one. At the current rate of decline WCRB will forfeit another 30,000 listeners and be in a tie with WGBH for 23rd place after another 18 months

Not into classical, but interesting bit here.
Click to expand...

The PPM ratings are now 6+, not 12+, which seems to cause the PERCENTAGE to decline versus the diary method. WCRB 995 allclassical's cume HAS risen steadily for the last three ratings periods.
 
Laurence Glavin said:
The PPM ratings are now 6+, not 12+, which seems to cause the PERCENTAGE to decline versus the diary method. WCRB 995 all classical's cume HAS risen steadily for the last three ratings periods.
Click to expand...

You may not be the first to do so, but you should submit a critique of the piece. Here is a link to the guidelines:
http://classical-scene.com/about/policies/.
I was not aware that the rules by which audience size are calculated had changed between the November rating period and the most recent one. But if that is the case, the article should be corrected. In addition, the reference to WCRB's "vastly improved signal" appears to be based on WCRB's simulcast on the WGBH-HD-2 subchannel. That statement clearly needs to be explained because penetration of HD Radio receivers remains very low, something that the average reader would be unlikely to grasp.

I must say that, as an unsophisticated and only occasional classical listener, I do not find the music selection on the WGBH-controlled 99.5 superior to that of the old "pop-classical" 99.5. Although Laurence, with his much more educated and refined taste, says just the opposite, I am left to wonder whether programming a classical station is a balancing act between attracting a large and relatively unsophisticaed audience or a smaller but more dedicated audience. If so, maybe the true lovers of the genre contribute more per-capita than do us plebeians and WCRB/WGBH comes out ahead even if 99.5's audience numbers are shrinking.
 
I was not aware that the rules by which audience size are calculated had changed between the November rating period and the most recent one. But if that is the case, the article should be corrected. In addition, the reference to WCRB's "vastly improved signal" appears to be based on WCRB's simulcast on the WGBH-HD-2 subchannel. That statement clearly needs to be explained because penetration of HD Radio receivers remains very low, something that the average reader would be unlikely to grasp.
I must say that, as an unsophisticated and only occasional classical listener, I do not find the music selection on the WGBH-controlled 99.5 superior to that of the old "pop-classical" 99.5. Although Laurence, with his much more educated and refined taste, says just the opposite, I am left to wonder whether programming a classical station is a balancing act between attracting a large and relatively unsophisticaed audience or a smaller but more dedicated audience. If so, maybe the true lovers of the genre contribute more per-capita than do us plebeians and WCRB/WGBH comes out ahead even if 99.5's audience numbers are shrinking.
[/quote]

I'm way ahead of you...I've been offering comments on the Boston Musical Intelligencer for months, including two posts on this subject. Nice timing about the music being played on 995: today (Monday) offered Beethoven's "Moonlight" Sonata (not named thus by LvB but by his publisher who YEARNED for a commercial hit by the Master); Dvorak's "New World" Symphony, in-full, not just the "Largo", which the commercial WCRB played incessantly; and Holsts's "The Planets", once again in full, not just "Jupiter". When I was listening at midday, they played a piece of chamber music by Brahms in-full, something that NEVER used to happen!
 
Laurence Glavin said:
I was not aware that the rules by which audience size are calculated had changed between the November rating period and the most recent one.
Click to expand...
the rules of pedantry are timeless. while the vastly devolving landscape of duplicated NPRPRIPBS programming echoing (quite literally on the mixing product channels and +-455khz channels) amongst the ether proves that if nothing else, competitive spirit can lead to decisions which provide fodder for thousands of message board posts
 
Laurence Glavin said:
"The Planets", once again in full, not just "Jupiter".
Click to expand...

excellent. i caught Printemps (only) from Vivaldi on an emission ayisyen (radio signal fm relayed by a local i think) and also noticed a bunch of classical around 88.5 i think out of fitchburg or something

i usually use 99.5 as a 'marker' so i know where to fine tune to get WHHB and Datz Hitz. without it, it would be a lot harder to figure our where i am on the dial
 
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