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wctc-am turns 60

B

blueclaws1210

1450 wctc-am is sixty years old and maybee a central jersey favorite starting to come back? its got rid of non-local shows during daytime and rush hour , its ratings have gone up and its ok in the sports dept. but its listerns are older people and needs to change that. its a good station but it needs to lower its listerners age instead of people in their sixties how about in the thirtes. the station is good on the local front and could be better overnite and weekands so hopefully they will change that.but good job on the local subject.
 
blueclaws1210 said:
1450 wctc-am is sixty years old and maybee a central jersey favorite starting to come back? its got rid of non-local shows during daytime and rush hour , its ratings have gone up and its ok in the sports dept.
Click to expand...

WCTC always did its best when it concentrated on local issues, both as a full-service MOR station and as a news-talk station. Its low point was the time when it canned much of its news department and put on all that syndicated crap, resulting in the embarrassment of having no local news on the air when the gas pipeline blew up in Edison some years ago...followed by a substantial evaporation of WCTC's audience.

The key to success in suburban radio is to be local, local, local...and to superserve the community with news coverage that the stations in the nearby big city ignore. When I grew up in Middlesex County, I wanted to hear about arrests in Perth Amboy, political scandals in Woodbridge, a fire in Metuchen, and traffic on Route 9, the Parkway, and other local roads. I did not care to hear about trash piling up in the streets of Manhattan or about traffic jams on the Brooklyn-Queens Expressway, which is all I would get from the big stations in New York.

I'm glad to see that an old friend is on the way to recovery.

Happy Birthday, WCTC!
 
Sadly, Blue, the average 30 year old has discovered FM and has never looked back. Being 37, I find myself listening less and less to radio as a whole, let alone AM. If I do, its either 94.1 for the Eagles or 1060 for the news/weather/traffic.
 
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