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WCVB-TV Fined $30,000

L

Laurence Glavin

Guest
The FCC has fined WCVB-DT channel 20 (although it still calls itself channel 5) $30,000 for excessive commercialism in its children's programming. Uh-oh...somebody making $30,000-a-year can expect to be canned soon (unless he or she has alrerady been).
 
Well that's too bad. And WCVB shows up as Channel 5 on all cable systems, and over the air, so why wouldnt they identify themselves as "WCVB-TV Channel 5"?
 
I read the subject quick and thought it said that WCVB finds $30,000. I was thinking how lucky they were until I read the subject again. Doesn't seem quite so lucky anymore. lol
 
What rule for "excessive commercialism in its children's programming" did they break?
 
bg02445 said:
Well that's too bad. And WCVB shows up as Channel 5 on all cable systems, and over the air, so why wouldnt they identify themselves as "WCVB-TV Channel 5"?

WMFP, the former analog channel 62, now DTV channel 18, identifies itself as channel 18. I've been in a home where the local cable company put WCVB not on 5 b but up in the 40s if I recall correctly.
 
The channel # is not part of the legal ID for FCC purposes. A station only has to identify the call letters and city of licence. So if WCVB calls itself channel 5 or channel 20 is of no issue or violation to the FCC. They broadcast on digital channel 20 and it maps to channel 5 on a digital receiver box. All stations have put a lot of money into their branding. Why would they throw that viewer identification and goodwill down the drain if legally they don't have to? There's still a lot of viewers who perceive anything on the UHF spectrum to be inferior, even if it's no longer the case with today's digital transmissions and cable access.
 
MCarney said:
The channel # is not part of the legal ID for FCC purposes. A station only has to identify the call letters and city of licence. So if WCVB calls itself channel 5 or channel 20 is of no issue or violation to the FCC.

That's not quite true.

The FCC actually does have rules about channel mapping, though they're not explicitly set out as part of the Code of Federal Regulations. Instead, 47CFR incorporates the standards set by the Advanced TV Systems Committee (ATSC), and one of the ATSC standards (either A/51 or A/65, I forget which now!) lays out the rules for channel mapping.

The short form is this: if your station used to operate in analog, your "major virtual channel number" is your old analog channel number. WCVB has to be 5.x, WHDH has to be 7.x, and so on.

There are standards as well that define what happens if a new station signs on: if the FCC were to license a new station in Boston on the former analog channel 5 frequency vacated by WCVB, it would identify as "20.x."

There is a method to this madness: the goal is to avoid a situation in which multiple stations in a market are all using the same virtual channel number. As we know from WHDH's dual transmissions on RF 7 and RF 42, some receivers can get confused in that sort of situation.

That having been said, the FCC apparently has established an informal policy allowing stations whose former analog channels were above 51 to use their new digital RF channels as their major virtual channels. Since nothing new will ever be licensed to RF 62, there's no harm from allowing WMFP to be "18.x." (If RF 62 were still available for broadcast use, a new station on that frequency would have been virtual 18.x under the ATSC standards.)

They broadcast on digital channel 20 and it maps to channel 5 on a digital receiver box. All stations have put a lot of money into their branding. Why would they throw that viewer identification and goodwill down the drain if legally they don't have to?

This is one of the good arguments for channel mapping in the DTV world.

Mapping is one of those things that causes no end of debate among us geeks. Some of us are just plain bothered by the idea that a station can be operating on "channel 20" and calling itself "channel 5" - but that reflects a now-obsolete way of thinking.

As my friend Doug Smith has observed, there is no such thing as "channel 5" to begin with, at least not in the same sense that there's an "FM 96.9" or "AM 1510." What there is, is a mapping scheme that was created in the forties and fifties that said "virtual channel 5" is the 76-82 MHz chunk of spectrum.

For the first forty or so years of TV, that sort of fixed mapping was the best technology available, and it was pretty good for the time...no need to know that you had to tune to "614-620 MHz" to find the Bruins game when you could spin the dial to "38" and let the fixed mapping within the TV do it for you.

But for the last decade or so, much of the TV we've watched has been mapped without our even knowing it. If you're watching "channel 5" on your DirecTV or Dish receiver, you're tuned to a digital carrier somewhere in the 12 GHz neighborhood. If you're watching "channel 5" on digital cable, you're seeing a QAM carrier that could be anywhere from 54 to 700 MHz. You don't need to know the technical details behind the transmission, any more than you need to know that the IP address of radio-info.com is 74.201.255.130 in order to find this website, or that the IP address of fybush.com is 66.39.95.174 to find my site.

And here's the fun part: I can move fybush.com to a new server tomorrow if I want, and the underlying IP address will change, but the process will be completely transparent to my readers. What matters is the name, "fybush.com," not the underlying IP address.

It's the same deal now with TV. "Channel 5" is, quite simply, whatever set of frequencies appears on your receiver as "5." The only time the underlying frequency makes a difference is if you're putting up a new antenna or trying to solve an interference problem. In a sense, you could even argue that WCVB doesn't transmit on "channel 20" so much as it transmits on "506-512 MHz, the frequency formerly known as analog channel 20." In Boston, that band of frequencies effectively is now "channel 5", just as that same band of frequencies effectively is now "channel 52" in Ithaca or "channel 17" in Miami.

As Maureen notes, the channel number is now a matter of "viewer identification and goodwill." When the FCC approved a digital TV system that left some stations on their old RF positions (WMUR, WMTW, eventually WHDH) and moved others to new positions (WBZ, WCVB, WGBH, and so on), the use of mapping became almost inevitable. There's no way the industry would have signed on to a system in which WHDH gets to stay "channel 7," with the 60+ years of brand equity built up in that identity, while WCVB has to ditch "channel 5" to become "channel 20."

And Boston's relatively simple. Imagine Detroit without mapping: the ABC affiliate, WXYZ, has been "channel 7" for 62 years, while what's now the Fox affiliate, WJBK, has been "channel 2" for just as long. After the conversion, WXYZ moves from "channel 7" to "channel 41" - and WJBK, which was digital "channel 58" pre-transition, slides down to..."channel 7." You want to explain that to your TV-watching grandma? I sure wouldn't.
 
I think there is some confusion here.
WCVB was not fined for identification problems. In fact there are no references to any channel number in the NAL. (It is simply addressed to WCVB[TV]). The only reference to channel 20 was in the initial operator's post here, and NOT in the NAL.

They were fined for airing excessive commercials during childrens programming. The FCC rules 47 CFR 73.670 state "the (amount) of commercials during childrens programs on weekends can not exceed 10:30 minutes per hour and 12 minuters per hour on weekdays". WCVB filed on their license renewal that they exceeded these lengths by 15 seconds, 106 times during the previous license period. Because of the excessive amount of times it happened, the FCC adjusted the base forfiture amount of $8,000 upward to $30,000 for the violations. Stations have to certify complaince with the Childrens Television Act when they renew their licenses.

For those interested, the NAL can be read here.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-10-94A1.pdf (Requires PDF)
 
The real subject here shouldn't be the channel number. It should be anger at the people and politicians for allowing the federal government to interfere in business and society in ways that were never envisioned and should not be allowed. Repeal the stupid, politically correct, "Childrens Television Act"! It doesn't actually help anyone. Parents who let their kids watch too much still create "vidiots" regardless of whether they watch kids shows or not, and no matter how many commercials they see. That is a cultural problem but none of the government's damn business.
 
One and one-half minutes difference? Why not just ratchet it down to 11/hour any day? It won't make any different to kiddie viewers but it sure would make scheduling easier for all involved. $30K seems like a very high penalty to pay for something this benign.
 
Laurence Glavin said:
bg02445 said:
Well that's too bad. And WCVB shows up as Channel 5 on all cable systems, and over the air, so why wouldnt they identify themselves as "WCVB-TV Channel 5"?

WMFP, the former analog channel 62, now DTV channel 18, identifies itself as channel 18. I've been in a home where the local cable company put WCVB not on 5 b but up in the 40s if I recall correctly.

The decision was made when they picked up RTV to brand the station as 18. This was about the same time as we had to make a choice what we would be calling ourselves. I elected WSAH-DT, no channel number, though it maps to 43.

This actually goes back to when Multicultural picked up the stations, they were under the mistaken belief they had to ID the DTV channel number as well (hence why my ID says 42-DT). But nowadays we can call ourselves "Mary Queen of Scots" if we so choose, as long as the callsign and COL end up in there somehow.
 
Ron said:
The decision was made when they picked up RTV to brand the station as 18. This was about the same time as we had to make a choice what we would be calling ourselves. I elected WSAH-DT, no channel number, though it maps to 43.

This actually goes back to when Multicultural picked up the stations, they were under the mistaken belief they had to ID the DTV channel number as well (hence why my ID says 42-DT). But nowadays we can call ourselves "Mary Queen of Scots" if we so choose, as long as the callsign and COL end up in there somehow.

Well, yes and no.

Your on-air branding can be anything you want it to be. But your PSIP major channel is regulated by the ATSC standards, which are incorporated into the FCC rules - and those say you have to map to "43.x." There's a good reason for that: if someone comes along in or near your market and takes over your former analog RF channel, you don't want to have a conflict when it comes to picking major channel numbers. The rules say a hypothetical new digital station on RF 43 would therefore map to "42.x" - no conflict, no need for the FCC to intervene.

The Commission has taken a looser stance where stations whose analog channels above 51 are concerned. WMFP can be 18.x because nobody will ever again come along to use RF channel 62, which would otherwise end up as 18.x. No potential conflict = no reason for the FCC to step in.

The FCC has, on occasion, stepped in when there are mapping issues that would present a potential conflict; either Doug or Trip can probably cite the specifics.
 
I wasnt talking about PSIP and no one was talking about PSIP, we were talking about branding.

Though I am not entirely sure if WMFP is PSIPing 18, when I was last there, it was 62.
 
Fair enough...just wanted to make sure we're all clear, since PSIP seems to be a confusing subject on these boards.

I haven't been in Boston since just before the transition; looking forward to my visit there this summer to get caught up!
 
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