WCVO Driven by Teens?

[Nu_Roo_2]

I was looking at the new R&R Ratings Directory, which breaks down the fall Arbitrons, and was surprised to see that WCVO was the 4th ranked station among teens, behind (in order), CKX, NCI & BZX. After that, CVO's highest rank was at the other end of the age spectrum, 35-64, where they were 9th in AQH. So it's kind of an interesting listener coalition, although the teens rule. (Other demos ranked from 11th to 14th).

Again, the breakdowns R&R provides were from Fall. Since CVO's 12+ is up by almost a point in winter -- ahead of several full-signal traditional heavy-hitters, perhaps they've climbed to third in teens now, ahead of the Blitz (just a guess).

Any thoughts on whether teens is what CVO, and similar formats typically depend on and target?<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>

 

[xmusicmatt]

> Any thoughts on whether teens is what CVO, and similar
> formats typically depend on and target?
>

I would supsect it's the "becky" that is driving WCVO, while they have probally a great deal of younger audience, which Christian AC does appeal too, Most Teens perfer rock or hip hop which they do not do. I'd suspect most of their ratings are coming from the younger female audience. (young married, younger adult type crowd (probally 18-34) but I am not prevy to the arb data or how it breaks down so I cant answer truthfully.

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