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WDBO am/fm

T

tanner

Why does arbitron not list WDBO am then notate that it simulcasts on FM. They do that for WSB and WOKV. What does nobdy listen to the AM anymore?
 
This is the first time Cox put one of their heritage news/talkers on a prime 100kw signal that blankets central FL. WSB, WOKV, WHIO, KRMG all got lesser FM signals so those AMs still serve some purpose but 580 is not necessary in 0-town. I am sure it has some listeners but not as many as it would have if 95.3 got the simlucast.
 
Its not Arbitrons call. The stations are asked which call sign they want the numbers reported under, with, of course the little notation of the simulcast with the other call sign.
 
tanner said:
Why does arbitron not list WDBO am then notate that it simulcasts on FM. They do that for WSB and WOKV. What does nobdy listen to the AM anymore?
Click to expand...

Stations that are 100% simulcasts can opt for single line or separate reporting. For sales purposes, single line has many advantages, and split signals has many disadvantages.

WSB and WSBB are reported on a single line (WSB-FM has a different format).

WOKV AM and FM are listed by Arbitron as SLR also.
 
DavidEduardo said:
tanner said:
Why does arbitron not list WDBO am then notate that it simulcasts on FM. They do that for WSB and WOKV. What does nobdy listen to the AM anymore?
Click to expand...

Stations that are 100% simulcasts can opt for single line or separate reporting. For sales purposes, single line has many advantages, and split signals has many disadvantages.

WSB and WSBB are reported on a single line (WSB-FM has a different format).

WOKV AM and FM are listed by Arbitron as SLR also.
Click to expand...


Funny, WSBB is an AM in New Smyrna Beach, FL on 1230. World's Safest Bathing Beach.
 
cflamfm said:
Funny, WSBB is an AM in New Smyrna Beach, FL on 1230. World's Safest Bathing Beach.
Click to expand...

In Atlanta, "WSBB" is the simulcast partner of WSB (AM). Of course, legally, it is WSBB-FM.
 
i just noticed WWL am is listed as a simulcast as well as WSB. Someone said earlier in the thread that they do not list WDBO as a simulcast because the FM is a full power. Guess what? The FM simulcast of WWL is a full power FM so that theory does not make sense. Maybe they are the candidate for the AM sale? Otherwise I would think they would want it combined to boost the numbers. I still listen to the AM side. Based on the arbitrons barely anyone listens to the AM side, effectively killing an AM heritage signal.
 
tanner said:
I still listen to the AM side.
Click to expand...
Whenever I switch between an AM and an FM who simulcast, the A/B comparison is so imediate and so striking, the FM sounds so clean and the AM is so muffled and heavilly processed to improve their S/N ratio. Even better, an HD subchannel with decent bandwidth sounds like a direct feed into my car. I remember the first time I heard the Beeb World Service on XM after years of listening on worldband (shortwave), it took a few days minutes seconds to get used to, but the difference was also striking.
 
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