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WDET--Trying to Attract Younger Listeners

U

umfan

http://www.niemanlab.org/2016/06/ho...ation-is-trying-to-attract-younger-listeners/

Considering the total audience for WDET is so tiny (1.1 cume), I'm not sure why their efforts to attract more of a younger demo, which is only a small fraction of that 1.1 rate an article, but here it is. In any case, the piece contains some aspects relevant to a broader discussion on so called 'public radio' and the issues the NPR affiliates are having with the graying of their core audience.
 
Uh, one of the resident con-servative shills has chimed-in.

"DETROIT — Public radio’s audience is getting older. In 1995, the median NPR listener was 45 years old; according to a report last fall, the number is now 54."

So a nine year median rise in 21 years. Those are stats the commercial talk sector would kill for.

It is not bleak at all for major market non-coms.

Have a look at NYC's WNYC foundations numbers: http://www.wnyc.org/about/review/

At the risk of frying your brain, peruse the PDF: https://media.wnyc.org/media/resources/2016/May/23/NYPR-CLIENT_2015_990_Public_Qm4QmMk.pdf

Cheers,

LCG
 
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