Just to clarify some things from the mid-90's...
Rock 100 WDIZ was lost formaticly and stuck between classics on 96.5 WHTQ and the newcomer on the block, alternative 101.1 WJRR. Although WJRR was doing quite well as "the cutting edge of rock", ultimately, Paxson was simply going to buy the competition and eliminate any threat WDIZ might muster in the future. That's fine and good for business.... but here's where Paxson and eventually Clear Channel screwed up. Instead of simply eliminating the product which was "WDIZ", they instead canned the successful jocks at WJRR, kept the jocks from WDIZ, and re-positioned WJRR as "The Rock Station". I remember the morning well... following Ron&Ron at 10AM, on pops Pat Lynch saying "hey, we're still here" and fires off some Led Zepplin. A shock to the many in central Florida who had been listening to JRR because they hated the crap on DIZ. So let me get this straight.... instead of simply starting over with 100.3 (which they ended up doing weeks later with She 100), they actually blew up their own successful rock station at 101.1 and placed the failing product there, bought from 100.3. To this day that has got to be one of the dumbest moves in central Florida radio history (the other being dumping "Cool" for jammin oldies "Power"). As a result, JRR fell in the ratings basement and only recovered when challenged by the lame attempt by O-Rock 105.9. Of course in defense, some of the DIZ guys that made the switch that day.... are still there today. Go figure.
Bottom line is this.... corporate consulting, consolidation, and mis-mangement in the 90's led radio and legendary stations like WDIZ, WSHE, and WYNF to early graves.