[/quote]
Tell us some more about this station. What was its format, who did it cater to, and why did 1260 go through so many GM's? I'm sure this AM was still a bit of a player in the '80s as opposed to the afterthought it is now.
[/quote]
WCRT-AM (Love 1260) was a venture sponsored primarily by several members of a local Assemblies of God congregation. They came into the format with so many strikes against it, it wasn't funny. First, WCRT was a daytime-only station. It went 24/7 in the mid-80's, but the nighttime signal was and is atrocious, basically covering only downtown Birmingham, which was and is virtually deserted after 5:00 p.m. Second, the station's signal didn't cover the entire metro area (and it still doesn't as WYDE-AM). By the mid-'80's, suburban migration was heading south, towards Homewood, Vestavia, Hoover and northern Shelby County; the signal was best heard in less-affluent areas of the inner city.
The final strike against it was the fire that destroyed the studios and transmitter just a few weeks before the station was scheduled to flip formats from its previous Music of Your Life format. It took several months for the station to return to air, and by the time it did, the 1260 frequency was forgotten by many AM listeners. Plus, by the mid-80's, there were only three relatively viable AM stations in Birmingham: WVOK-690 (now WSPZ) playing oldies, WERC-960 still establishing itself as a news-talk station, and WAPI-1070 playing adult standards. IIRC, the five highest rated stations in the market in the mid-80's combined for over 60% of the radio listenership in Birmingham...and all of them were FM: WZZK-104.7 (country then as it is now); WAPI-FM-94.5 (top 40 I-95, now hot AC WYSF); WMJJ-96.5 (Magic 96, cranking out AC just like it does now), WENN-107.7 (they had the urban market to themselves on FM then, now urban AC WUHT); and WKXX-106.9 (top 40 Kicks 106, now classic hits WBPT).