WDJO 1160

[djvinnerj2]

The great hot wax vinyl gods in heaven have smiled on Cincinnati/Northern Kentucky. Maybe for a few months, maybe for the long haul GREAT OLDIES of the '50s and '60s are rockin'here. Thanks to Dusty Rhodes and friends the Good guys are back on the air spinnin' and grinnin' with the oldies. It is so great to have the familiar radio voices with the great tunes back.

I don't know how long it will last. I guess it's a chance, maybe the last chance, for a local station in this area (more or less) to pitch to the local area, probably through local advertising, and see truly if radio directed at the over 55 market can succeed in a small, very local target audience.

However long it lasts, let's savor what we have and treasure the moments Dusty and the guys are giving us. We that listen should get off our butts and support the advertisers who are risking their advertising dollars on this format and target audience.

No less than public radio and TV, everyday is a pledge-seeking day to keep the oldies as we love them on the air. WCET, WKET etc love pushing oldies concerts every pledge time. And almost never over the course of the year do you ever see another oldies concert. So they know there is money to be seduced from our pockets through oldies music. I can always tell when pledge time is here. Two to three times that week or so there is Oldies concerts of one kind or another on the public TV stations. I have come to not even turn to the channel because I know it's pledge week and I'll never see another concert regardless of my pledge.

Dusty and the gang are offering us Oldies every day, all day. Dusty and his friends have taken it on themselves to lease and play. But regardless of their love of the music they cannot operate without profit enough to stay on the air. So those of us who love local oldies really need to put our money where our mouths are and support those advertisers and the station who are giving us what we are asking for. Let's help DJO make believers that oldies can survive on commercial radio - AM radio at that. Dare we hear the gradually crescending voice of Jack Jones (or the artist of your choice - they all sang it) at this point, in the background, singing "...To dream the impossible dream..."

thank you Dusty and friends...It's so great to hear Dusty, Jack stahl, Ted McCallister and I'm hoping (if he's not there already) to hear Dangerous Dan back on saturday nights and Cool Bobby B.

Take care,
Jim
[email protected]

 

[gr8oldies]

Good sounding station from the little bit I've heard. I believe Dangerous Dan still works for Clear Channel in an I.T. capacity.<P ID="signature">______________
"Your right to know supersedes your right to exist"..Gary Burbank</P>

 

[Oldbones]

> The great hot wax vinyl gods in heaven have smiled on
> Cincinnati/Northern Kentucky. Maybe for a few months, maybe
> for the long haul GREAT OLDIES of the '50s and '60s are
> rockin'here. Thanks to Dusty Rhodes and friends the Good
> guys are back on the air spinnin' and grinnin' with the
> oldies. It is so great to have the familiar radio voices
> with the great tunes back.
>
> I don't know how long it will last. I guess it's a chance,
> maybe the last chance, for a local station in this area
> (more or less) to pitch to the local area, probably through
> local advertising, and see truly if radio directed at the
> over 55 market can succeed in a small, very local target
> audience.

There are any number of small AMs that are still playing oldies and getting by. Nearly all of them are in small-ish markets with an older population base. You won't get rich doing this, but if you keep expenses to a minimum (ie-automate) you can be in the black.

 

[billyg]

> There are any number of small AMs that are still playing
> oldies and getting by. Nearly all of them are in small-ish
> markets with an older population base. You won't get rich
> doing this, but if you keep expenses to a minimum
> (ie-automate) you can be in the black.

Thats the way it should be done, keep it mostly live and local during the day while automating late nights and parts of weekends to keep expensies low. These kinds of stations wont be a ratings buster but if they keep expectations low they can slowly gain a loyal audiance with businesses that want them.

What doomed WSAI, KKDB and other "Real Oldies" stations from the start was the corporate misunderstanding that they would be instantly successful. From what I've read about WDJO, the station a "Labor of Love" for Dusty and company, And if WDJO can beat floundering WCKY 1530 in the future it might be a sweet revenge for them.

 

[majicjim]

> > There are any number of small AMs that are still playing
> > oldies and getting by. Nearly all of them are in
> small-ish
> > markets with an older population base. You won't get rich
>
> > doing this, but if you keep expenses to a minimum
> > (ie-automate) you can be in the black.
>
> Thats the way it should be done, keep it mostly live and
> local during the day while automating late nights and parts
> of weekends to keep expensies low. These kinds of stations
> wont be a ratings buster but if they keep expectations low
> they can slowly gain a loyal audiance with businesses that
> want them.
>
> What doomed WSAI, KKDB and other "Real Oldies" stations from
> the start was the corporate misunderstanding that they would
> be instantly successful. From what I've read about WDJO, the
> station a "Labor of Love" for Dusty and company, And if WDJO
> can beat floundering WCKY 1530 in the future it might be a
> sweet revenge for them.
>

WDJO is on my online favorites...Cool Bobby B is now doing his Doo Wop Stop LIVE! as of a week before this post. The first few Fridays were the pre-recorded versions of the sydnicated show aired on WULM and at www.rockitradio.net...SOoooooooo a few questions remain since 'DJO have enjoyed a flying start:

Will they bring back Little Walter? (who presently has a Sunday late night slot on WRLL Chicago and on WULM on Sunday afternoons when there is no NASCAR races on) Little Walter should have his COMPLETE three hour program on every evening immediately after Rodger Kay's shift is over. Walter still links to the "1360 Homer" webpage. (...perhaps in protest to the format change/frequency swap?)

And graveyard shift? How about a college student/intern with a passion for oldies...they may be few and far between but if you ever heard Joe Madigan's "Retro Radio" a WIXY 1260 tribute show on Cleveland's college station WJCU on Tuesdays,you'll find this kid knows his 60s oldies! He makes the Joel book look like a supemarket tabloid and even throws in the regional hits,hits that just made shy of the Top 10,a few occasional B sides and remains true to the WIXY-sixty playlists like a Baltimore cathechism!