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WDJO: Anyone paying attention?

WDJO used to do a nice job with the overall sound but I have to agree, lately it sounds sloppy and lazy, and I'm not talking about signal quality. I don't tune in often, but almost every time I do, something I hear strikes me as less than a best effort. I heard a spot where the exact same copy was being used for a new client that had been used for a long-time old client (nursing care). The EXACT copy, except for the company name. Lazy. Some of the people doing spots sound like the janitor came in and read. One guy actually says "inemittable" instead of "inimitable". That one's been running for a while.

No one is going to dig themselves out of a money hole by cutting corners with clients.

How long are people going to give these guys the "aw shucks, they are doing their best" excuse not to raise their own performance bar?
 
BobOnTheJob said:
pioneer71 said:
Don't confuse the audience. Find what really works and keep giving it to the audience.
Running sports and "how to" shows on any station known for it's music is no different than the local Shell station turning off the gas pumps & selling fresh veggies for a couple hours on Friday Night and Saturday Mornings. Makes no difference if it's a big station (radio or gasoline) or a small one...if you can't count on the station for it's main product 24/7, the whole week suffers. I hope the non-music programming is bringing in a load of money to compensate for the 0.3 share that this crapola helps to deliver.


Excellent point Bob. Folks listen for the music, not for sports or how to shows. Take the oldies off DJO and you loose the small but dedicated audience that they have. Technology lets the jocks broadcast from anywhere. That is fine with me. Just keep playing them oldies!
 
But some of you are missing the point. If they can't pay the light bill, they may have to find other sources of revenue. WDJO may not have much
choice in the matter because they certainly know better. That is why you are probably hearing more sports and how to shows. As a true oldies
fan, I don't like it at all. :mad:
 
As a recently signed up fan of this forum site, it's as almost like a bunch of old ladies that are sitting at the quilting party talking about the latest gossip. It's really sad when people run other people down. I've been looking at other cities, and Cincinnati looks to be the one city that uses their forum to personally attack a medium and stations that they listen to. I've always been a broadcast type that tried to show someone how they can sound better, or have better coverage, or fix gear. I've been intrigued with this topic because it seems that the folks posting listen to 1480 so much that they can point out every flaw, every hour.

Mr. Moneymaker, you pointed something out about the same copy being used for another advertiser. What's wrong with that? I guess maybe the advertiser liked the copy being used, or maybe they changed hands, and changed names. I haven't listened to 1480 for any long length of time, but what I hear in short rides in my truck, sounds like they are ok. I don't hear anything lazy sounding. I can show you lazy radio if you want.

Mr. 71, what's the difference in high school sports on a small market station, and Miami U sports on 1480, or Xavier basketball interrupting Michael Savage, or having to sit through gardening talk on 105.1, or religion on 700, or baseball on 106.7, or knives being sold on TV12 on Saturdays, or nascar on 97.3, or jazz and classical on 98.5, or my classical station 90.9 interrupting for 20-30 minutes on end to beg me to send a little more money to pay the bills? Because times are tough, and the internet is taking more advertisers away, and its not getting any cheaper to run these things. I get paid by these stations for contract work, and sometimes they can't pay me on time. It's been that way a long time. I had a bounced check or 2 from WCLU, WCIN, WIKI, WSVL, WKFI, and more, and been put off for payment by folks you would think would have the $200 or so to pay for some contract work. I hear it from the managers. Its nothing new to run these stations on the fringe. The folks that own these stations are scared, or bailed out, or died before they saw it come to this.

Listen guys, our bigger threat is the survival of the industry. It looks like alot of people that post here that don't know the business, or haven't faced reality make these comments about stations that sound bad. Well, do what I do, call them up and ask can I help you with your needs. I have problems finding helpers when I get a bigger contract job. It used to be, there were guys who couldn't wait to help out and get paid. Now unemployment looks more attractive for these able-bodied guys!

If my post makes anybody think about what they posted, good. I believe in the first amendment, and I listen to talk radio mostly. I believe everybody can and should vote, and express their opinion. But we are a fraternity called broadcasting, and the government wants to figure a way to screw us with fees for singers and recording companies, and we want to bash each other when we don't have a solution to offer.

Fine. If you think 1480 should be music, then offer a solution of how they could be music, and not carry the service stuff. But as a guy who got a few checks from 105.9, and had to make sure broadcasts of sports and the like got on the air, so they could pay the bills, I didn't complain. I enabled them to stay afloat, and interrupt the country music, so they could make some cash to make payroll, and fix some gear, and replace equipment.

I guess I checked out the wrong forum for a business that I try to make better by offering my experience and know how to get stations back on the air after a crisis, or a transmitter failure. Very sad that the internet has enabled people to sit at home on these forums and tear down guys who are trying to make a go of it. Never met the 1480 guys. They came long after my days with Ken McDowell, and getting stiffed at 1480, and 1180 to 1160. But people like me and Bob-On-The-Job are an old rare breed. Bob, you and I have crossed paths on projects in the past. You are a thrifty and helpful engineer that never creates ill will. You sir are a pro. But you have a programming background and I do not. I just connect wires and fix problems. I trust your analogy of the Shell station selling veggies. If that's what it takes for the Shell station to pay me to fix the pumps and light system, then that's what they need to do. Shell sells a good enough product when the pumps are on that we will find the Super Shell formula, and put it into our trucks (and cars...sorry don't own a car these days).

I'm not sure I will continue to contribute to this forum with mean-spirited, ill informed people. Tough crowd on such a fragile business. I will continue to view, and contribute as the posts go into a more positive direction. Please help yourselves to the blood you draw and suck on. We all will regret our negativity in the end.
 
I am old enough to recall radio stations, even the mighty 700, having different programming during different parts of the day. Early mornings were once devoted to "Everybody's Farm". Mid-days to Ruth Lyons and news was a heavy part of their day. Other stations had blocks of programming and the local papers had radio logs so you knew when to tune in for what you wanted. Our local oldies station in my present hometown, coincidentally also on 1480, has local news and public affairs. At night it is George Noory and they have local high school, Iowa college and professional sports. Something that used to be common on most radio stations everywhere.

To those concerned with the technical glitches due to automation, anyone ever catch the tone arm in their sleeve while reaching over the turntable for another record? How about carts that were put back into the rack not rewound? And the ever popular record that regrooved when you had to answer nature's call. Sorry guys the glorious days of live DJs was not the flawless utopia that we selectively recall.
 
I have said before that I have a lot of positive things to say about WDJO. It is very tough to make it as a stand alone AM station. I love that they played oldies. There are a number of high ranking Market Managers that will not touch oldies or Adult Standards. They have to understand their are holes in a number of markets for those formats and also Country Classics.

You can find your niche in the battle of the big boys and make money too if you pick one or two things your station can really do well and tell everybody you can how good you are. WDJO should be able to make money with the musc and doing high school sports. The probem they have with their coverage of high school sports is it sounds like they just throw it on. You can really can do several other things with high school sports with the LaROSA' student of the week and other features that sponsors wil pay bucks for to be associated with. during regular stop sets. Their business model seems to not allow for a full time news person so they can't go this route.

I agree with the one posting where you challenge them to raise the bar. Radio is like any other business in that if you don't redo your business plan you will fail. WDJO needs to figure out to be out in the various cities as much as possible.

There may be some people who are out of work radio people but I have got to believe that there are many of them who will agree that radio never gets out of your blood. and they care.
Let's face we should root for the small guy to be able to put a dent in the big boys plans. In order to do so you have to be able to hit on programming elements they don't care about.
 
Les Hollister said:
The current folks are making 1480 sound better than its ever sounded. The audio quality is some of the best AM audio on the local dial. Years ago when I arrived and scanned the dial, that was the worst sounding AM audio that I had ever heard. It sounded like a speaker under my pillow when I DXed radio at night as a youngster.

BTW engineers used to be full time employees and had a desk at the tower site and an office at the main studio. Now they are contractors that travel from station to station, town to town. The good old days. Life goes on.

1480 guys, keep up the efforts. You sound ok.

Les: I can appreciate how you feel, but rest assured, at Cox Media Group in Dayton, and at some other stations around the area, there are still fulltime engineers employed. They all have desks...some even are allowed telephones and the internet! (LOL!)
 
gabigley1 said:
pioneer71 said:
WDJO has accomplished a great deal but they need to find a way to kick it to the next level. I very well understand the demands of buidling a solid revenue stream. They are doing every thing they can to pick up a buck.

WDJO wouldn't have added all these filler programs a few years ago in order to pick up a extra buck.
Maybe they need these extra bucks to pay their light bill? ???
All this extra filler programming is not a good sign. No?

I believe for more a few times, I've explained on this board that programming to an over 55 year old audience makes it tough to get advertisers. Now, put that station on AM. It's even tougher.

I respect WDJO. In fact, I love what they do. I also appreciate the difficulties they have to keep the bills paid. If they have to do high school sports or the occasional infomercial, put up with it...

The alternative is...the station goes talk...sports...religion...or goes away for good. It's your choice...
 
I have held off commenting as i haven't had a chance to listen, lately.

Historically, no one has nailed the VT/automation better than those guys at WDJO.

The music mix would put the Sirius channels to shame. These have always been my opinions, always. It boils down to working your loyal, niche audience the best you can. Frankly, when it comes to this stuff, Rodger is brilliant.

Classic Country has always worked well on AM. Any thoughts from you guys on that? Even younger people like that genre.

We've found that out through our extensive work with Southern Gospel music.
 
JRV..I really enjoy your comments. I think our backgrounds may have some similar experiences.
Country Classic has done well on the AM dial. Joe Mullins and his networK of stations are proving
it everyday. WNKR is doing well too as the FM Country Classic voice in Northern, Kentucky.

WPFB AM could have done much more with the station if they had put more effort in it instead of just picking up the net feed. They had no local shows on the air. It was a shame because they had some good people in that building who deserved as better fate.

I would'nt make this change but a Country Clssic format would bring more revenue and more listeners than they have now at WMOH. This station ,with a huge history and where a lot of true dedicated people worked, is but a shell of what it once was. The morning show has no direction and could care less about the female audience. Country Classics would deliver them. Still, I might go in another direction for them. I understand how hard it is to be a stand alone AM but as I said before with the right person in the driver's seat and a few key people a stand alone can make some noise.
 
jry: Joe Mullins has done a great job with his 4 classic country signals, the 3 a.m.'s and the f.m. translator. He gets out in the community at tons of local events with his band and the jocks from the station. He also gets non-traditional revenue from his c.d./concert ticket store which is in the radio station. I doubt that anyone is getting rich working there but they are making a living and enjoying the business.

Les: Welcome to the Cincinnati board, home of radio demolition derby. Yes, we often play hardball here. We pass out compliments when we think people deserve them, and we smack people up side the head when we think they deserve it. Everyone is welcome here, and there are industry veterans with decades of experience as well as folks who are new to the business and some who are listeneers only. We all share one thing in common: a passion for radio. Please continue to express your opinions and have some fun. But if you want touchy-feely, feel good conversation all the time, head for Dr. Laura's therapeutic website. ;D
 
Since Jeff's station doesn't cover north of Cincinnati, Classic Country WMOH would make absolute sense.

George Jones, Hank Williams, Loretta Lynn, all that stuff.
 
Les-- since you say you don't know the players on this thread well, why not give those of us who have been here for a while the benefit of the doubt that we probably do. The Kauffmanns can do better because they have done better. Lack of money doesn't excuse poor production values (or lack of spell check) on spots for their paying customers.

When I said it was the same copy, I meant it was the exact same copy used in an endorsement by Dusty Rhodes for a completely different company in the same line of business. How much credibility can the client expect to gain with the copy from a personal endorsement by another jock for another company but with the same exact words that ran for years? That station's listeners are the same, day in and day out. You don't think they notice? That is lazy, and in my opinion cheats a paying client out of establishing new customers.

Your comments about us being a fraternity of radio were heartfelt. I wish you would have stopped before scolding us for ours.
 
Thanks for the input about WMOH going Country Classic.. However, I question if the owner and management team of WMOH would really know how to pull it off.

WMOH has become a station that doesn't believe in community involvement other than doing high school games. There are no live interviews with newsmakers and community organizations. They hardly ever attend city council and commissioner meetings. As I said before their morning show is a total waste. WDJO at least has been out with their van since they have been in operation and trying to be part of the community.

WMOH is not the only station in the group that is falling short of its potential. Their sister station WCNW has got to be one of the poorest sounding stations in the Tri State. Daytimers can sound better than WCNW and make money too. Why isn't more effort put into that station?

Many of us know in a stand alone AM it will take more than simply throwng a switch and there is the Country Classic format. WPFB AM is proof of that.

You don't need a staff of 10 to 15 to be a succes. With the right person at the top and and a dedicated staff you can make it happen. Just ask Joe Mullins or Jeff at WNRK.

I love and respect the local maagment that goes up against the big boys. I was listening to Joe Mullin's station in Wilmington the past two days. It was a lot of fun to listen to. Where I do become disappointed is when an owner is wasting the station. I know there are a great many of us who woud love to be in a position to partner with someone and own a station.
 
Kevin, unfortunately not all stations can afford to have the engineer on premises. Not sure I'd want to be tied down waiting for one of these rigs to break down. Tubes used to blow out as scheduled. Solid state and digital gear doesn't keep engineers as busy with the maintenance and parts replacement. But you also have TV-7 in that group in Dayton, and that makes things a bit more complex.

WCNW was a technical mess when Mr. Folmer sold the stations to Broadcast Management in the late 70s. Knowing the current owner, it wouldn't surprise me, that not much has improved. Nice man though.

WMOH used to always broadcast from the antique car parade in downtown Hamilton. It was always fun to listen to the announcers describe the beauty of the antique cars parked around the court house, with the roaming microphone and plenty of wire to follow. Haven't had any contact with them since they moved from downtown. Use a corporate engineer, and Mr. Crawford for their repairs and such.

Moneymaker, I know more of the radio operators in Indiana, Kentucky and Ohio than you give credit for. Maybe some of the newer guys I've not had the pleasure of doing business. You are right about cheating the client if the the commercial copied word for word the copy of a commercial for another advertiser. Why don't you contact the misguided advertisers and let them know they've been cheated and should not trust the station? I think it's your responsibility (or someone who can prove this poor action) to prevent these sort of things from happening. I know if I see a crime, I report it. This isn't good for the business. I know if I hear something strange technically or offensive sounding on a station, I'd let the station know about the problem so they can get it corrected. Don't want anyone to get any FCC citations. This could be a violation of copyright or something to that effect. But, you seem to be a bit unkind and targeted at that station (looking at some of your previous posts). And for your comment about scolding...if the members of this forum can dish out the blood, then I can dish out the scolding comments targeting negativity and mean-spirited comments. You seem a little bitchy at the same people.

Tanksback, thank you for your welcome to this forum of radio demolition derby. Well described. However I don't look for touchy feely to read. I look for constructive comments and feedback. Good broadcasters that have high self esteem don't usually tear others down in a public forum. Low self esteem folks write negative things about other people to make themselves feel bigger and better.

Nnmoore, you make many good comments. Many times the needle had to be replaced between records which caused a dj to have to ad-lib while the repair was being made. Ah yes...program variety on radio. Many stations I tune into have variety. TV does it with different programs every hour or so. Who wrote the rule that successful radio stations had to be doing the same thing 24-7? You make good and enjoyable points!

Pioneer, I don't believe the small guys should concern themselves with making a dent in the big guys. I don't think the weekly or rural newspapers have the Indianapolis Star, the Cincy Enquirer or Lou Courier Journal as their target. I think they all serve readers and advertisers of various levels.

Partymarty, do you need any special lines to do the wancast to the studios from your house in Cleves or is it like an ftp file transfer? Not too familiar with how what you described works. I leave the computer automation to the iT savvy.

Joe Mullins is a radioman. Knew his dad Moon very well. It was fun to listen to Moon (dad) in the morning and Joe (son) in the afternoon years ago on WPFB. Moon was legendary in that area. Joe shares that reputation. He's keeping a few stations alive and that is a good thing.

DJJack, thanks for your comment. I don't tune them in often, because I don't hear it as well at my homebase in Indiana. Not sure about how "tight" they are or anything like that. I drive in the area and tune in to most of the AMs for a minute or 2, and the FMs too. I like the smaller operations because they seem to continue the spirit of the industry. The Eagle in Aurora is one of those types. I listen mainly to talk, classical, and country now and then. Not much on the newer rock side. Sometimes hard to say what I like...but I know what I don't like on radio when I hear it. Probably not much different from average radio listeners from a personal standpoint.

I will venture to the Engineering forum for some more constructive feedback and comments exchanges, for the moment. Not many amateurs or radio fans post negative or silly comments in that forum. You all may now reply to my post with your insults and comments about my naive nature.
 
Les i,n case you are still around let me make sure you understand my thoughts on smaller run stations. You never go up against the bigger boys on where they are strong but find a niche where they don't spend much time on. In other words if the larger stations in your market are not doing high school games then you make an effort to really excel in that area of your programming.

You don't try to beat WLW in local talk programming. (It will be interesting thoughto see where Eddie Fingers will land in the market.) Like it has been mentioned earlier that WMOH might think about droping talk and go to Country Classics. The reason -the format is not in the market and there is an audience out there for it.

Les, I do thank you for taking time to give your impressions of the radio past. However my comment about WCNW was not about the technical aspects of WCNW. I was commenting on how bad the programming has been for a long time. There are gospel stations that sound like a professional run station. I am sorry to say that WCNW is not and it is a verry much wasted use of a signal. There are people who post here who would love to have an opportunity to program the stations such as WCNW, WMOH and WPFB AM and make their mark.
 
Les Hollister said:
Kevin, unfortunately not all stations can afford to have the engineer on premises. Not sure I'd want to be tied down waiting for one of these rigs to break down. Tubes used to blow out as scheduled. Solid state and digital gear doesn't keep engineers as busy with the maintenance and parts replacement. But you also have TV-7 in that group in Dayton, and that makes things a bit more complex.

WCNW was a technical mess when Mr. Folmer sold the stations to Broadcast Management in the late 70s. Knowing the current owner, it wouldn't surprise me, that not much has improved. Nice man though.

WMOH used to always broadcast from the antique car parade in downtown Hamilton. It was always fun to listen to the announcers describe the beauty of the antique cars parked around the court house, with the roaming microphone and plenty of wire to follow. Haven't had any contact with them since they moved from downtown. Use a corporate engineer, and Mr. Crawford for their repairs and such.

Moneymaker, I know more of the radio operators in Indiana, Kentucky and Ohio than you give credit for. Maybe some of the newer guys I've not had the pleasure of doing business. You are right about cheating the client if the the commercial copied word for word the copy of a commercial for another advertiser. Why don't you contact the misguided advertisers and let them know they've been cheated and should not trust the station? I think it's your responsibility (or someone who can prove this poor action) to prevent these sort of things from happening. I know if I see a crime, I report it. This isn't good for the business. I know if I hear something strange technically or offensive sounding on a station, I'd let the station know about the problem so they can get it corrected. Don't want anyone to get any FCC citations. This could be a violation of copyright or something to that effect. But, you seem to be a bit unkind and targeted at that station (looking at some of your previous posts). And for your comment about scolding...if the members of this forum can dish out the blood, then I can dish out the scolding comments targeting negativity and mean-spirited comments. You seem a little bitchy at the same people.

Tanksback, thank you for your welcome to this forum of radio demolition derby. Well described. However I don't look for touchy feely to read. I look for constructive comments and feedback. Good broadcasters that have high self esteem don't usually tear others down in a public forum. Low self esteem folks write negative things about other people to make themselves feel bigger and better.

Nnmoore, you make many good comments. Many times the needle had to be replaced between records which caused a dj to have to ad-lib while the repair was being made. Ah yes...program variety on radio. Many stations I tune into have variety. TV does it with different programs every hour or so. Who wrote the rule that successful radio stations had to be doing the same thing 24-7? You make good and enjoyable points!

Pioneer, I don't believe the small guys should concern themselves with making a dent in the big guys. I don't think the weekly or rural newspapers have the Indianapolis Star, the Cincy Enquirer or Lou Courier Journal as their target. I think they all serve readers and advertisers of various levels.

Partymarty, do you need any special lines to do the wancast to the studios from your house in Cleves or is it like an ftp file transfer? Not too familiar with how what you described works. I leave the computer automation to the iT savvy.

Joe Mullins is a radioman. Knew his dad Moon very well. It was fun to listen to Moon (dad) in the morning and Joe (son) in the afternoon years ago on WPFB. Moon was legendary in that area. Joe shares that reputation. He's keeping a few stations alive and that is a good thing.

DJJack, thanks for your comment. I don't tune them in often, because I don't hear it as well at my homebase in Indiana. Not sure about how "tight" they are or anything like that. I drive in the area and tune in to most of the AMs for a minute or 2, and the FMs too. I like the smaller operations because they seem to continue the spirit of the industry. The Eagle in Aurora is one of those types. I listen mainly to talk, classical, and country now and then. Not much on the newer rock side. Sometimes hard to say what I like...but I know what I don't like on radio when I hear it. Probably not much different from average radio listeners from a personal standpoint.

I will venture to the Engineering forum for some more constructive feedback and comments exchanges, for the moment. Not many amateurs or radio fans post negative or silly comments in that forum. You all may now reply to my post with your insults and comments about my naive nature.

Les: After approaching 40 years in radio, I'm well aware of the challenge smaller stations have dealing with engineering issues. (I've dealt with many a contract engineer in my time.) But, your post gave me the impression you were suggesting there was no such thing as "full time engineers". Though that's obviously true in the WPFB's, WMOH's and WCNW's of the world, my only point was they are still there in the more metropolitan areas. And not just at WHIO.

Trust me...I thank God every day I'm in a place where we have engineers to make sure the satellite receivers are working, that our ISDN lines between here and whereever are still working, and that if floods in the farm fields where the towers are for our rimshots (WZLR: in a horse pasture southeast of Xenia and WHIO-FM: in a field in Shelby County) cause pioneer rural electric to glitch, or a horse to create havoc for WZLR, we have engineers who jump up and save the day! We've always had two radio engineers, (plus the TV engineers) and I'm grateful to have them around.

I guess as far as the programming comments have been concerned, I do think it's possible for small town stations to survive. But, I think you have to watch the expenses really closely, and as has been said here, you have to have some "unique selling proposition" to the community in terms of your programming. Just being a suburb's, or bedroom community's local version of an all sports station they can easily receive from the big city doesn't really work. But, combine it with local high school or local college sports and...you just might make enough from the limited local programming to make it go.

Music's a harder sell...particularly on AM. Besides the crappy sound quality due largely to the receivers' not being worth a darn anymore, the fact that so few people under 50 bother to tune into AM radio at all really makes any music format iffy. And no station has proven yet that you can put a younger musical format on and pull big numbers with it. (Radio Disney's very unique, but in most cities is a 1 or 2 share proposition at best.)

And while I'm all for smaller stations giving younger people a chance to get in the business, learn and move up, I also think a smaller station operator needs to look at the technologies available. Marty is a good example...to be able to voice track, make it sound like he is in the station and still be relevant with only an very occasional glitch here or there...all from his home studio is pretty darned impressive. I've always wondered if the position of "on-air host" might someday be a contract position with jocks working out of their home studios in many cases tracking over the internet back and forth for anywhere from $500 to $2,000 a month (depending on market size).
WDJO proves if you're good enough at tracking, it can be done. And programming can be updated on a moment's notice for severe weather, etc.

I am working on a similar plan for those of us who volunteer our time for WRPO-LP up at Russell's Point. For us, though, it would be convenience...since it's a non-comm. (In a town of about 7-thousand with a 100 watt signal, you can't really expect to have a lot of live operators and station personnel) . But, being able to have the ability to upload the computer by remote control would allow us to do more real time programming, allow us to improve the amount of information we offer (weather, emergency information, etc). It would make the station sound a bit more "live" and the additional information we could give would certainly allow the station to do a better job in broadcasting in "the public interest, convenience and necessity" department.

I'd love to see the old days come back, but time, and technology marches on...
 
Having grown up on WSAI, I am amazed at how well this station has been able to recreate the "Good Guys" sound I grew up with. This station is a jewel in the crown of the Queen City and I feel fortunate that the internet let's me enjoy it. Kudo's to the Kaufman's.
 
Wow. This thread has really turned into a thoughtful discussion on the current state of affairs in Radio.
You guys rock.

I have said it before, like a broken record, i repeat it again....

Debt. High levels of debt is what killed the whole idea of being local. Having promotions people, etcetera.

Easy to get $$$. It caused prices to skyrocket (just like in the housing industry).

Companies over extended then had to kill off all of the things that make radio great. Things would be totally different if that hadn't of happened. Although these new technologies were going to show up, anyway, we threw the door wide open for them.
 
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