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WDJO on the air
- Thread starter rzeis
- Start date
I just love that AMPLITUDE MODULATION!
What will I do without the Mike Gallagher show coming over my cordless phone?
What will I do without the Mike Gallagher show coming over my cordless phone?
9
96rocker
Guest
> > I just love that AMPLITUDE MODULATION!
> >
> > What will I do without the Mike Gallagher show coming over
>
> > my cordless phone?
> >
> Now you can pretend you are on hold and enjoy!
>
Oldies could not make it on a monster AM signal with the resources of the biggest radio chain behind it. How can it make it on a lower-power signal with a much smaller company backing it?
I don't see this lasting for long.
People who fail to study history are doomed to repeat it. Music on AM just doesn't work anymore. Maybe radio geeks like us will listen, but "Mr. and Mrs. Typical 55-year-old Radio Listener" have long since moved on to FM to get their music fixes. And the ad agencies just don't spend a lot of money on older-skewing formats these days.
> >
> > What will I do without the Mike Gallagher show coming over
>
> > my cordless phone?
> >
> Now you can pretend you are on hold and enjoy!
>
Oldies could not make it on a monster AM signal with the resources of the biggest radio chain behind it. How can it make it on a lower-power signal with a much smaller company backing it?
I don't see this lasting for long.
People who fail to study history are doomed to repeat it. Music on AM just doesn't work anymore. Maybe radio geeks like us will listen, but "Mr. and Mrs. Typical 55-year-old Radio Listener" have long since moved on to FM to get their music fixes. And the ad agencies just don't spend a lot of money on older-skewing formats these days.
I'm surprised that they went with oldies also. ESPN Radio would have filled a better niche for those who can't hear 1450 WMOH. I do think that either 1480 or 1320 will go Spanish eventually.
> Oldies could not make it on a monster AM signal with the
> resources of the biggest radio chain behind it. How can it
> make it on a lower-power signal with a much smaller company
> backing it?
>
> I don't see this lasting for long.
>
> People who fail to study history are doomed to repeat it.
> Music on AM just doesn't work anymore. Maybe radio geeks
> like us will listen, but "Mr. and Mrs. Typical 55-year-old
> Radio Listener" have long since moved on to FM to get their
> music fixes. And the ad agencies just don't spend a lot of
> money on older-skewing formats these days.
>
<P ID="edit"><FONT class="small">Edited by microbob on 02/11/06 08:32 PM.</FONT></P>
> Oldies could not make it on a monster AM signal with the
> resources of the biggest radio chain behind it. How can it
> make it on a lower-power signal with a much smaller company
> backing it?
>
> I don't see this lasting for long.
>
> People who fail to study history are doomed to repeat it.
> Music on AM just doesn't work anymore. Maybe radio geeks
> like us will listen, but "Mr. and Mrs. Typical 55-year-old
> Radio Listener" have long since moved on to FM to get their
> music fixes. And the ad agencies just don't spend a lot of
> money on older-skewing formats these days.
>
<P ID="edit"><FONT class="small">Edited by microbob on 02/11/06 08:32 PM.</FONT></P>
> People who fail to study history are doomed to repeat it.
> Music on AM just doesn't work anymore. Maybe radio geeks
> like us will listen, but "Mr. and Mrs. Typical 55-year-old
> Radio Listener" have long since moved on to FM to get their
> music fixes. And the ad agencies just don't spend a lot of
> money on older-skewing formats these days.
You're right, but the owners have experience with "religious" (read: pay for play) formats, and advertisers do place infomercials and other brokered programming on older-skewing stations. No agency spots needed; just fill a couple hours a day with a couple NAC and GAP dual cleanse CDs. IMHO, that's how we're going to see the oldies and nostalgia formats survive in many markets.
> Music on AM just doesn't work anymore. Maybe radio geeks
> like us will listen, but "Mr. and Mrs. Typical 55-year-old
> Radio Listener" have long since moved on to FM to get their
> music fixes. And the ad agencies just don't spend a lot of
> money on older-skewing formats these days.
You're right, but the owners have experience with "religious" (read: pay for play) formats, and advertisers do place infomercials and other brokered programming on older-skewing stations. No agency spots needed; just fill a couple hours a day with a couple NAC and GAP dual cleanse CDs. IMHO, that's how we're going to see the oldies and nostalgia formats survive in many markets.
> > > I just love that AMPLITUDE MODULATION!
> > >
> > > What will I do without the Mike Gallagher show coming
> over
> >
> > > my cordless phone?
> > >
> > Now you can pretend you are on hold and enjoy!
> >
>
> Oldies could not make it on a monster AM signal with the
> resources of the biggest radio chain behind it. How can it
> make it on a lower-power signal with a much smaller company
> backing it?
I think above is why they just may make it. They don't have to satify Wall Street with ungodly margins. They can settle for 10-15% as opposed to 30% or more. The sales staff won't be befuddled. They will have one product only to sell. Not trying to figure out out to sell in combo AM's that have nothing in common.
Also did WSAI they really get support? Where was the marketing campaigns? Bumperstickers, keychains, the swag that helps in some little way to market the station. It wasn't there. There wasn't a fulltime member on the staff. The sales staff hated the format, it didn't fit the formula.
This is a risky undertaking by a group of folks that believe in the format and want to take the chance to make a it a go. It may be the final gasp in the format but by god they put their money where their heart is. Taking a chance... fortunes are made and lost in this manner. It's the stuff the American dream is made of. Go for it guys and good luck.
> > >
> > > What will I do without the Mike Gallagher show coming
> over
> >
> > > my cordless phone?
> > >
> > Now you can pretend you are on hold and enjoy!
> >
>
> Oldies could not make it on a monster AM signal with the
> resources of the biggest radio chain behind it. How can it
> make it on a lower-power signal with a much smaller company
> backing it?
I think above is why they just may make it. They don't have to satify Wall Street with ungodly margins. They can settle for 10-15% as opposed to 30% or more. The sales staff won't be befuddled. They will have one product only to sell. Not trying to figure out out to sell in combo AM's that have nothing in common.
Also did WSAI they really get support? Where was the marketing campaigns? Bumperstickers, keychains, the swag that helps in some little way to market the station. It wasn't there. There wasn't a fulltime member on the staff. The sales staff hated the format, it didn't fit the formula.
This is a risky undertaking by a group of folks that believe in the format and want to take the chance to make a it a go. It may be the final gasp in the format but by god they put their money where their heart is. Taking a chance... fortunes are made and lost in this manner. It's the stuff the American dream is made of. Go for it guys and good luck.
9
96rocker
Guest
> > WDJO is on the air with 10,000 Oldies in a row. I'll be
> busy
> > Dancin In The Streets!
>
> I think this is finally gonna do in WGRR. There's no reason
> why this market should have more than one oldies station.
>
Just like 1530-WSAI was going to do in WGRR.
Oldies on AM: an idea whose time has long since passed. It doesn't matter what you play or who is on the air. Those listeners are not coming back to AM in any significant numbers. When this LMA is up in 2009, oldies on AM will go away again.
> busy
> > Dancin In The Streets!
>
> I think this is finally gonna do in WGRR. There's no reason
> why this market should have more than one oldies station.
>
Just like 1530-WSAI was going to do in WGRR.
Oldies on AM: an idea whose time has long since passed. It doesn't matter what you play or who is on the air. Those listeners are not coming back to AM in any significant numbers. When this LMA is up in 2009, oldies on AM will go away again.
Music on AM: It will probably be a little more successful than the conservative talk format that Salem was running on it. The last time 1160 had ratings was when it was co owned with WYGY-B105 during the AMFM years, when it had the Bengals games and sports talk. My guess is that WGRR will flip from oldies before 2009.
> Oldies on AM: an idea whose time has long since passed. It
> doesn't matter what you play or who is on the air. Those
> listeners are not coming back to AM in any significant
> numbers. When this LMA is up in 2009, oldies on AM will go
> away again.
>
> Oldies on AM: an idea whose time has long since passed. It
> doesn't matter what you play or who is on the air. Those
> listeners are not coming back to AM in any significant
> numbers. When this LMA is up in 2009, oldies on AM will go
> away again.
>
9
96rocker
Guest
The last time 1160 had ratings was when it was co owned
> with WYGY-B105 during the AMFM years, when it had the
> Bengals games and sports talk.
Exactly...and it was not a music format.
> My guess is that WGRR will
> flip from oldies before 2009.
That could very well be true. If that does happen, it would be the final confirmation that oldies is no longer a viable format in this market. And if 1160 is still playing oldies, it might pick up a small fraction of WGRR's audience, but not much.
> with WYGY-B105 during the AMFM years, when it had the
> Bengals games and sports talk.
Exactly...and it was not a music format.
> My guess is that WGRR will
> flip from oldies before 2009.
That could very well be true. If that does happen, it would be the final confirmation that oldies is no longer a viable format in this market. And if 1160 is still playing oldies, it might pick up a small fraction of WGRR's audience, but not much.
D
DJJack
Guest
Speaking as someone who LIKES the format, I can assure that this will NOT be the case. I just moved here from Orlando and was surprised that Cincy still had ANY oldies station, since they're dropping like flies all over the country.
DJO might do well as a niche format if they don't hire any staff and just use it a computerized jukebox. However I doubt it.
AM music will never beat FM music...EVER.
The oldies format is dying unfortunately. I was surprised when moving to Cincy a few months ago that there even WAS an oldies station. Don't get used to having two of them.
> > WDJO is on the air with 10,000 Oldies in a row. I'll be
> busy
> > Dancin In The Streets!
>
> I think this is finally gonna do in WGRR. There's no reason
> why this market should have more than one oldies station.
>
DJO might do well as a niche format if they don't hire any staff and just use it a computerized jukebox. However I doubt it.
AM music will never beat FM music...EVER.
The oldies format is dying unfortunately. I was surprised when moving to Cincy a few months ago that there even WAS an oldies station. Don't get used to having two of them.
> > WDJO is on the air with 10,000 Oldies in a row. I'll be
> busy
> > Dancin In The Streets!
>
> I think this is finally gonna do in WGRR. There's no reason
> why this market should have more than one oldies station.
>
Small correction: The sales staff did NOT hate the format. During the spin-up, they were told Dusty would do endorsement spots. When he was approached, he told them no way. The more he was pressed, the more difficult he bacame. When management finally told him to keep his word or hit the road, he was belligerent about it, copped a major attitude, demanded a talent fee out-of-line with WLW and was unavailable to call on clients.
The sales department had little to sell without being able to take the mainstay out on the streets. Dan Allen had no tolerance for sales-related promotions and he was less than diplomatic about it. Who can blame them for taking the easy way out and selling the sister KRC where the PD will work with you and Jerry Thomas almost sells himself?
WSAI cost nothing to run. It could have made some decent money if the people from the programming side would have met the sales department in the middle. This new experiment will cost plenty to run in comparison. WSAI had no LMA fees. We'll see what they gag down promotionally and endorsement-wise this time. Think Dusty has learned anything?
The sales department had little to sell without being able to take the mainstay out on the streets. Dan Allen had no tolerance for sales-related promotions and he was less than diplomatic about it. Who can blame them for taking the easy way out and selling the sister KRC where the PD will work with you and Jerry Thomas almost sells himself?
WSAI cost nothing to run. It could have made some decent money if the people from the programming side would have met the sales department in the middle. This new experiment will cost plenty to run in comparison. WSAI had no LMA fees. We'll see what they gag down promotionally and endorsement-wise this time. Think Dusty has learned anything?
Having known Dusty since 1980, what you are stating is a load of bull. I have never known Dusty not to keep his word and by the way, I am from other party in the Metro Cincinnati area. Compared to Dusty, what is your track record in the radio industry?
Cincinnati's WSAI with a good 5kw signal at 1360 went "Top 40" in the summer of 1961. Program Director Gene Nelson was hired from WKBW in Buffalo and installed "the Fabulous Forty" format playing just 40 records with news at :15 and :45 and "Sport Shorts" at :30, around the clock. Nelson did mornings, 6-9, followed by Dick Wagner 9-Noon, Paul(Dick)Purtan Noon-3, Mark Edwards 3-7, Ron Brittain 7-Midnight and Mike Sherman overnights.
With a tight playlist, a maximum of 14 commercial minutes per hour, and highly identifiable personalities, the station immediately overtook low power WCPO within one rating book, hitting #1 after the Reds World Series loss to the Yankees in '61. By February of'63, WSAI was the highest rated station in the Top 30 markets with an overall 42% share in Pulse. Rhodes did evenings through August, 1966 when he left to spend a year at CKLW in Windsor-Detroit. His ratings usually topped 50%. He was one of the five Good Guys who brought the Beatles to Cincinnati during their first American tour in 1964 and in '65 he was named "Cincinnati's Most Popular Disc Jockey" by Billboard magazine.
http://www.reelradio.com/bk/index.html#drwsai66
Can you top that?
Shark
Cincinnati's WSAI with a good 5kw signal at 1360 went "Top 40" in the summer of 1961. Program Director Gene Nelson was hired from WKBW in Buffalo and installed "the Fabulous Forty" format playing just 40 records with news at :15 and :45 and "Sport Shorts" at :30, around the clock. Nelson did mornings, 6-9, followed by Dick Wagner 9-Noon, Paul(Dick)Purtan Noon-3, Mark Edwards 3-7, Ron Brittain 7-Midnight and Mike Sherman overnights.
With a tight playlist, a maximum of 14 commercial minutes per hour, and highly identifiable personalities, the station immediately overtook low power WCPO within one rating book, hitting #1 after the Reds World Series loss to the Yankees in '61. By February of'63, WSAI was the highest rated station in the Top 30 markets with an overall 42% share in Pulse. Rhodes did evenings through August, 1966 when he left to spend a year at CKLW in Windsor-Detroit. His ratings usually topped 50%. He was one of the five Good Guys who brought the Beatles to Cincinnati during their first American tour in 1964 and in '65 he was named "Cincinnati's Most Popular Disc Jockey" by Billboard magazine.
http://www.reelradio.com/bk/index.html#drwsai66
Can you top that?
Shark
There are Oldies stations in just about every big market
1. NEW YORK (none)
2. L.A. KRTH
3. Chicago WZZN-FM/WRLL-AM
4. Frisco (none)
5. Dallas KLUV
6. Philly WOGL
7. Houston KLDE
8. D.C. WBIG
9. Detroit WOMC
10. Atlanta (none)
11. Boston WODS...
I gotta run now, but the format ain't dead. As for WGRR, they're more CLassic Hits than Oldies. Maybe those stations above are too.
1. NEW YORK (none)
2. L.A. KRTH
3. Chicago WZZN-FM/WRLL-AM
4. Frisco (none)
5. Dallas KLUV
6. Philly WOGL
7. Houston KLDE
8. D.C. WBIG
9. Detroit WOMC
10. Atlanta (none)
11. Boston WODS...
I gotta run now, but the format ain't dead. As for WGRR, they're more CLassic Hits than Oldies. Maybe those stations above are too.
B
bigwoody
Guest
Re: There are Oldies stations in just about every big market
> 1. NEW YORK (none)
> 2. L.A. KRTH
> 3. Chicago WZZN-FM/WRLL-AM
> 4. Frisco (none)
> 5. Dallas KLUV
> 6. Philly WOGL
> 7. Houston KLDE
> 8. D.C. WBIG
> 9. Detroit WOMC
> 10. Atlanta (none)
> 11. Boston WODS...
>
> I gotta run now, but the format ain't dead. As for WGRR,
> they're more CLassic Hits than Oldies. Maybe those stations
> above are too.
>
The #1 Oldies station in the country, arguably, is Cleveland's WMJI/Majic 105.7. Has been for years. Morning host John Lanigan has been there over 20 years.
3WS/Pittsburgh is still doing well. Morning stud and VO Jim Merkel just celebrated 25 years.
Kool/Phoenix a top 5 station.
> 1. NEW YORK (none)
> 2. L.A. KRTH
> 3. Chicago WZZN-FM/WRLL-AM
> 4. Frisco (none)
> 5. Dallas KLUV
> 6. Philly WOGL
> 7. Houston KLDE
> 8. D.C. WBIG
> 9. Detroit WOMC
> 10. Atlanta (none)
> 11. Boston WODS...
>
> I gotta run now, but the format ain't dead. As for WGRR,
> they're more CLassic Hits than Oldies. Maybe those stations
> above are too.
>
The #1 Oldies station in the country, arguably, is Cleveland's WMJI/Majic 105.7. Has been for years. Morning host John Lanigan has been there over 20 years.
3WS/Pittsburgh is still doing well. Morning stud and VO Jim Merkel just celebrated 25 years.
Kool/Phoenix a top 5 station.
B
bigwoody
Guest
> > > WDJO is on the air with 10,000 Oldies in a row. I'll be
> > busy
> > > Dancin In The Streets!
> >
> > I think this is finally gonna do in WGRR. There's no
> reason
> > why this market should have more than one oldies station.
> >
> Just like 1530-WSAI was going to do in WGRR.
>
> Oldies on AM: an idea whose time has long since passed. It
> doesn't matter what you play or who is on the air. Those
> listeners are not coming back to AM in any significant
> numbers. When this LMA is up in 2009, oldies on AM will go
> away again.
>
Doesn't need big numbers to survive. Sell LIFESTYLE. Oldies CAN and DOES make $$$. If you're hung up on P25-54, then yes, oldies is over. But oldies is NOT a 25-54 format. It's 35-64 with a core of 45-54. Sell lifestyle, not numbers.
WPLJ/NYC's numbers are nothing to sing about, but it makes $$$ hand over fist.
> > busy
> > > Dancin In The Streets!
> >
> > I think this is finally gonna do in WGRR. There's no
> reason
> > why this market should have more than one oldies station.
> >
> Just like 1530-WSAI was going to do in WGRR.
>
> Oldies on AM: an idea whose time has long since passed. It
> doesn't matter what you play or who is on the air. Those
> listeners are not coming back to AM in any significant
> numbers. When this LMA is up in 2009, oldies on AM will go
> away again.
>
Doesn't need big numbers to survive. Sell LIFESTYLE. Oldies CAN and DOES make $$$. If you're hung up on P25-54, then yes, oldies is over. But oldies is NOT a 25-54 format. It's 35-64 with a core of 45-54. Sell lifestyle, not numbers.
WPLJ/NYC's numbers are nothing to sing about, but it makes $$$ hand over fist.
I've known Dusty a lot longer than 1980 and my tenure in radio is long enough to know what I'm talking about. I have been part of several number one radio stations and it all happened after most radios were built with transistors rather than tubes, as in the case with Dusty. The markets were more fragmented and FM had been discovered. The competition was stiffer and spot loads heavier. You're probably too myopic to see that tops Dusty.
Put your money where your mouth is. If Dusty is all that, when and how big will his biggest book be?
How many of the people who voted him most popular in 1965 are still alive and listening to the radio, let alone in a demo that matters?
I was in the building when Dusty reneged on the endorsement issue. Whatd'ya want, a stack of sworn affidavits? It happened.
Look, I like the oldies. I hated it when WSAI went away and especially that it went away for something as dreadful as Air America. I loved driving all over this half of the country at night and hearing that music on 1530. I'll listen to 1160 as much as anyone, provided the signal makes it across the river when I'm trying. I'm surprised that the library turned over in less than a day this past weekend. I expected better than to hear several of the same songs two weekend days in a row. Dan Allen would have done better (but he'd have had a dozen or so stiffs in there).
Put your money where your mouth is. If Dusty is all that, when and how big will his biggest book be?
How many of the people who voted him most popular in 1965 are still alive and listening to the radio, let alone in a demo that matters?
I was in the building when Dusty reneged on the endorsement issue. Whatd'ya want, a stack of sworn affidavits? It happened.
Look, I like the oldies. I hated it when WSAI went away and especially that it went away for something as dreadful as Air America. I loved driving all over this half of the country at night and hearing that music on 1530. I'll listen to 1160 as much as anyone, provided the signal makes it across the river when I'm trying. I'm surprised that the library turned over in less than a day this past weekend. I expected better than to hear several of the same songs two weekend days in a row. Dan Allen would have done better (but he'd have had a dozen or so stiffs in there).
9
96rocker
Guest
> > > > WDJO is on the air with 10,000 Oldies in a row. I'll
> be
> > > busy
> > > > Dancin In The Streets!
> > >
> > > I think this is finally gonna do in WGRR. There's no
> > reason
> > > why this market should have more than one oldies
> station.
> > >
> > Just like 1530-WSAI was going to do in WGRR.
> >
> > Oldies on AM: an idea whose time has long since passed. It
>
> > doesn't matter what you play or who is on the air. Those
> > listeners are not coming back to AM in any significant
> > numbers. When this LMA is up in 2009, oldies on AM will go
>
> > away again.
> >
>
>
> Doesn't need big numbers to survive. Sell LIFESTYLE. Oldies
> CAN and DOES make $$$. If you're hung up on P25-54, then
> yes, oldies is over. But oldies is NOT a 25-54 format. It's
> 35-64 with a core of 45-54. Sell lifestyle, not numbers.
>
> WPLJ/NYC's numbers are nothing to sing about, but it makes
> $$$ hand over fist.
>
WPLJ is not oldies, and not AM.
Plus, what lifestyle are you gonna sell? "Hey, Cincinnati Business Owner, why not spend your hard-earned cash on a station whose upper target demo is retiring and moving to Florida and Arizona in droves?"
Read my post carefully. It says: Oldies on AM. It doesn't say FM.
> be
> > > busy
> > > > Dancin In The Streets!
> > >
> > > I think this is finally gonna do in WGRR. There's no
> > reason
> > > why this market should have more than one oldies
> station.
> > >
> > Just like 1530-WSAI was going to do in WGRR.
> >
> > Oldies on AM: an idea whose time has long since passed. It
>
> > doesn't matter what you play or who is on the air. Those
> > listeners are not coming back to AM in any significant
> > numbers. When this LMA is up in 2009, oldies on AM will go
>
> > away again.
> >
>
>
> Doesn't need big numbers to survive. Sell LIFESTYLE. Oldies
> CAN and DOES make $$$. If you're hung up on P25-54, then
> yes, oldies is over. But oldies is NOT a 25-54 format. It's
> 35-64 with a core of 45-54. Sell lifestyle, not numbers.
>
> WPLJ/NYC's numbers are nothing to sing about, but it makes
> $$$ hand over fist.
>
WPLJ is not oldies, and not AM.
Plus, what lifestyle are you gonna sell? "Hey, Cincinnati Business Owner, why not spend your hard-earned cash on a station whose upper target demo is retiring and moving to Florida and Arizona in droves?"
Read my post carefully. It says: Oldies on AM. It doesn't say FM.
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