WDLW-FM only

[johnbasalla]

I heard a sweep while listening to WDLW AM1380. It only mentioned their FM.

 

[radiofollower]

I heard a sweep while listening to WDLW AM1380. It only mentioned their FM.

This is happening a lot, even with the big AMs. KNX, the 50,000 watt all-news AM station in Los Angeles used to be "1070 KNX". Now they are "97.1 KNX" even though they still simulcast on 1070 AM.

 

[Greg Goodfellow]

That happens in our area, especially with AM’s having two translators. Sometimes the AM is mentioned, but most of the time it is not.

 

[Rusty Muck]

I heard a sweep while listening to WDLW AM1380. It only mentioned their FM.

Could you blame them? If I had a AM station with a FM translator, I'd bill the FM frequency as often as I could. Especially if a music format is involved.

 

[Yabadabado1]

WAKR IDs 93.5 first then 1590 second. In Chicago, I've heard WBBM mention only their FM frequency even though I listen to that big 50,000 watt AM signal. Same with a few other major wattage AMs.

 

[snowdog88]

So the twist is that broadcasters want their FM repeaters to be the main broadcast and their AM to be the repeater?

 

[b-turner]

No, the number of people listening to the translator is likely higher than the number listening on AM. So you give the frequency with the most listeners. AM listeners are about 5-15% of all radio listeners and typically AM listeners are over 50, a group few companies want to reach via radio with their marketing.

 

[Rusty Muck]

So the twist is that broadcasters want their FM repeaters to be the main broadcast and their AM to be the repeater?

To lightly paraphrase what @DavidEduardo and others have said here and elsewhere, if the translator could be convertible to a license and the AM could be discarded, a non-insignificant amount of AM licenses would be turned in.

 

[Yabadabado1]

It'd be interesting to hear how they'd ID t

So the twist is that broadcasters want their FM repeaters to be the main broadcast and their AM to be the repeater?

It'd be interesting how they would ID themselves if one day they found out the majority of their listeners were streaming them online. [Yeah, might take about another 50 years for that to happen though.....]

 

[fybush]

It'd be interesting to hear how they'd ID t

It'd be interesting how they would ID themselves if one day they found out the majority of their listeners were streaming them online. [Yeah, might take about another 50 years for that to happen though.....]

My old station, which was "WBZ Newsradio 1030" when I was there in the 1990s, is simply "WBZ Boston's Newsradio" in most of its branding now. It recognizes that some of its content, most notably Matt Shearer's high-energy reporting, is already consumed as much in the digital realm as on linear radio.

 

[Yabadabado1]

My old station, which was "WBZ Newsradio 1030" when I was there in the 1990s, is simply "WBZ Boston's Newsradio" in most of its branding now. It recognizes that some of its content, most notably Matt Shearer's high-energy reporting, is already consumed as much in the digital realm as on linear radio.

I listen to WBZ now and again, along with WBBM & KYW. I've never really paid attention to their IDing themselves. Guees I'll have to listen. I enjoy WBZ's nighttime hosts, actually taking calls from listeners and it's not always "right wing, good, left wing, bad" host barking AT listeners.