Reading the posts and reading between the lines, it seems as if 1590 WASB was the red-headed stepchild of this deal. It seems the deal was a combo-only offering with 1310 WRSB being the better of the two stations and the one that attracted the buyer's primary interest.
Only speculating, not ripping the deal.
Some may consider all the attention a tempest in a teapot, but many of us find it fascinating because it's *a deal* for a couple of local AMs. Deals for small market AMs don't often happen and we don't read about them in Radio-Info, Tom Taylor NOW or AllAccess.
Looking at the
Radio-Locator signal contours (which are not as precise as those on the
FCC website), the
1590 WASB daytime signal covers a lot of water and farm land to the northwest and west of Brockport. The
1310 WRSB night signal shifts the power to Brockport and north (again, over a lot of water) away from Medina and Albion in Orleans county, and Batavia in Genesee county; communities which are covered during the 1590 WASB day pattern but not at night.
Here's what's intriguing about this deal. It almost
has to be a simulcast in order to maximize revenue from advertisers. In this regard, there's some viability to the 1310 + 1590 combo. But it's difficult to imagine potential listeners who may live in Brockport and drive to work in Rochester or points east, punching up 1590 on their drive to work, only to lose the signal and having to surf down 1310. Sure, this happens with AMs having multiple FM translators, but it's still a tough row to hoe AM to AM, especially because every Rochester FM covers the 104 and 31 east-to-west corridor, as well as the 390 and 490 north-to-south corridors. And then there's 1180 WHAM and 1370 WXXI-AM, each of which has a potent signal, although the WXXI
daytime signal is better than the
night pattern.
The 1590 WASB patterns complement (to what seems a limited extent) the 1310 WRSB
day pattern and
night pattern. But it seems that 1310 WRSB covers more centers of population and reaches more ears than does 1590 WASB day or night, especially at night.
So if radio's strength remains *in the car* how does any signal-challenged AM make a dent? It's not a knock, it's a question... especially for the owner-operators who post here. Radio doesn't happen for free. Nothing happens until the sales guy gets a signed contract, the spots air and the bill is paid.
Bryan McGlynn deserves credit for putting the money on the table and rolling the dice. He's a braver and perhaps more optimistic man than most of us here. Like most posters and readers, I wish him well.