JockFan said:Just looked at the comments on their web site and they are NOT ammused with the changes. They all seem to think that Trapper is gone. I didn't listen this morning so I don't know about that but they are mad!
WDOK has 60+ years of name recognition in the market (23 years or so as a soft AC/soft rocker after PD Sue Wilson took it "out of the elevator") that CBS is simply throwing out the window.
This flip (if it indeed is one) is unnecessary. IMO, they could have graduated WDOK to a more youthful sound without torching brand equity.
I highly doubt that Dave Popovich wanted to do this. It smacks of a pure budget slashing on CBS' part.