For years, WDUV 105.5 The Dove had been playing an instrumental every hour around :35. Sometimes at night, they'd also play an instrumental around :05. This apparently has been dropped.
The songs had been a mix of popular Smooth Jazz hits, Top 40 hits that had been instrumental (such as Classical Gas or Love Is Blue) or the themes from popular movies (Driving Miss Daisy and the Feather Theme from Forrest Gump were often heard).
I suppose Cox feels instrumentals make the station sound too old, even though they stayed in the format for all the years since WDUV was one of the last big market stations to transition from Easy Listening to Soft AC. How odd that the end to instrumentals comes almost at the same time that WSJT, Tampa's Smooth Jazz station, also bit the dust. You'd think they'd have postponed dropping instrumentals now that WSJT's previous audience had been disenfranchised. Maybe get rid of the movie music but why drop the Kenny G. and Dave Koz if they're no longer heard on WSJT either?
I also wonder if some big hit instrumentals will eventually get into rotation as former hits on WDUV? Maybe I should start another thread asking why contemporary radio has just about banned instrumentals, even those few that become hits? I don't think Oldies/Classic Hits stations play instrumentals anymore either.
Gregg
[email protected]
The songs had been a mix of popular Smooth Jazz hits, Top 40 hits that had been instrumental (such as Classical Gas or Love Is Blue) or the themes from popular movies (Driving Miss Daisy and the Feather Theme from Forrest Gump were often heard).
I suppose Cox feels instrumentals make the station sound too old, even though they stayed in the format for all the years since WDUV was one of the last big market stations to transition from Easy Listening to Soft AC. How odd that the end to instrumentals comes almost at the same time that WSJT, Tampa's Smooth Jazz station, also bit the dust. You'd think they'd have postponed dropping instrumentals now that WSJT's previous audience had been disenfranchised. Maybe get rid of the movie music but why drop the Kenny G. and Dave Koz if they're no longer heard on WSJT either?
I also wonder if some big hit instrumentals will eventually get into rotation as former hits on WDUV? Maybe I should start another thread asking why contemporary radio has just about banned instrumentals, even those few that become hits? I don't think Oldies/Classic Hits stations play instrumentals anymore either.
Gregg
[email protected]