When the whole New Adult Contemporary format started in the early 90's at "The Wave" KTWV, it was Contemporary Jazz, New Age and selected Adult Alternative vocals. George Winston, George Benson, Lee Reitnour, Yanni, Enya, Dave Lanz.
The ratings were great at first. Then as alternatives such as Classic Rock came along vying for the same demos, the ratings fell. The Wave had syndicated the format, but that died also. So a major "tweaking" of the format took place. If you read dj bios on station web sites (back when the stations had real live dj's) they would always give their definition of "Smooth Jazz". And it was always the same. Hmmm? "Contemporary Jazz with the best of R&B vocals. The target demo switched from a hip white audience to an Urban audience. Keeping white listeners who had grown to love the format, but dropping Adult Alternative vocals completely. And dropping Enya, Winston and Yanni.
They label it Smooth Jazz. It is in reality, NAC. For us in Philly, it is WDAS-FM with instrumentals thrown in. This is not what the format was to be, but with the changes, it has hung in there. That does not mean I have to like it, and I don't!
> It's not the music that I'm referring to. It's the format.
> Whoever owned 106.1 at the time didn't say "let's program a
> station based on a specific genre of the Jazz discipline".
> They were looking for a easy to digest format which would
> appeal to a certain demographic. By calling it "smooth jazz"
> they associated it with a hipness that didn't exist with
> B/EZ radio. And of course, programmed music that appealed to
> that hipness. I don't know if Smooth Jazz is necessarily a
> type of music. I've always though of it as a radio format
> more so than a music type. But, I've been wrong before.
>
> > I don't know. Smooth Jazz is definitely its own format in
>
> > my opinion. Folks like Brian Culbertson, Paul Hardcastle,
>
> > Jeffrey Osbourne, Chris Botti, Walter Beasley, Fourplay,
> > David Benoit, Dave Koz and so many others are clearly
> > "Smooth Jazz artists," so to speak.
> >
> > I can see where most songs by Sade, and some by Anita
> Baker,
> > and Hall & Oates can fit in (and I can even understand "My
>
> > All" by Mariah)...but "We Belong Together"? It's a
> > CHR/Urban/AC hit for sure but I just don't see how it fits
>
> > at Smooth Jazz.
> >
> >
> > >
> > > >
> > >
> >
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