It is disapointing, I had op'd a few Roadrunners games back in the early 90's and played ice hockey throughout high school, into college, I even skated with a few players that were on the ASU club team during local leagues. (back when they were not competitive in the NCCHA DIV. 1 level)
Phoenix has a really awesome youth hockey base, and I have seen them go to national tournaments.
If someone can convince me there is no (zero) interest in broadcasting hockey. I have volumes of stats and resources that say different.
Yes, I do believe that the Phoenix Coyotes organization could do alot better job in marketing and promotion.
They have Wayne Gretzky, and a host of talent that is very competitive in the NHL.
The Roadrunners had per capita more interest than The Coyotes do now. I believe that the local stations bean counters think that it will not do much for the ratings.
I have one thing to say to that... "if you build it - they will come."
Broadcasting sports is not a one-way street, sure they would be paid for the airtime, but if the interest was being nursed it eventually would build itself into something mutually beneficial in the long run.
Minor League baseball franchises control the content, purchase the air time and sell the ads. They contract with the station for a medium and a signal, staff to produce the show, and shell out for the audio connection. (ISDN/Satellite)
On the station's end it's almost self maintaining. Too bad that doesn't happen too often in the majors.
There is my dollars worth...the first 2 cents are free.