I would rather 98.9 switch to all hardcore hip-hop, just cut out the R&B, rather than go head-to-head with the dentist's office soundtrack on B101.
If they played some more old stuff, like Grandmaster Flash, Run-DMC, Afrikka Bambaataa, along with some conscious hip-hop like Del tha Funkee Homosapien, the Roots, Mr. Lif, and El-P, I would listen all the time. It would bump one of my rock stations off of my presets, not lying at all. I've had enough of the "crunk" hip-hop and I can't stand R&B - so yeah, if 98.9 or one of the other urban stations tweaked their format to this, that would be tight.