K
killawatt
Guest
Hitman, you being a consultant, I know you keep up with the latest on everything…we rookies need you to explain this to us and shed a little insight on why this is a good thing or not...and for those of us who know nothing…please explain this condensed market thingie.
Phase I—Fall 2005
Beginning with the release of the Fall 2005 radio survey results, Arbitron will include the diaries from the Fall 2005 and Spring 2005 surveys when tabulating the audience estimates in 110 Condensed markets. (This program will not be implemented in the four Condensed markets that are embedded in larger Metro survey areas.)
Fall 2005, and each report thereafter, will be a two-book average of the most current survey and the previous survey, delivering two times the current sample size for audience demographics and dayparts.
Phase II—Targeted for Spring 2007
Beginning with the release of the Spring 2007 market report, ratings reports will begin being issued quarterly (four times per year) in Condensed markets. The same number of diaries formerly placed during the traditional Spring and Fall survey periods will be spread over all 12 months of the year. Each quarterly report will add listening from diaries from the most recent quarter and drop listening from diaries from the oldest quarter.
Level of Information and Granularity
While estimates based on the full 12-month survey period will be the standard, estimates for time periods less than the full survey period will also be available on a more restricted basis.
Estimates for time periods of less than a year, specifically three months and six months, will only be available to Maximi$er® and Media ProfessionalSM Respondent-Level Data customers. To provide greater insight into programming changes in the marketplace, Respondent-Level Data customers will be able to look at a variety of listening estimates for both six-month and three-month periods to capture a snapshot of the change in listening patterns. There will be restrictions on the available dayparts and demographics made available for these shorter periods of time. At the same time, this level of granularity will still give Maximi$er and Media Professional customers the opportunity to see estimates for a period of time shorter than 12 months to see the high-level impact of programming changes.
Phase I—Fall 2005
Beginning with the release of the Fall 2005 radio survey results, Arbitron will include the diaries from the Fall 2005 and Spring 2005 surveys when tabulating the audience estimates in 110 Condensed markets. (This program will not be implemented in the four Condensed markets that are embedded in larger Metro survey areas.)
Fall 2005, and each report thereafter, will be a two-book average of the most current survey and the previous survey, delivering two times the current sample size for audience demographics and dayparts.
Phase II—Targeted for Spring 2007
Beginning with the release of the Spring 2007 market report, ratings reports will begin being issued quarterly (four times per year) in Condensed markets. The same number of diaries formerly placed during the traditional Spring and Fall survey periods will be spread over all 12 months of the year. Each quarterly report will add listening from diaries from the most recent quarter and drop listening from diaries from the oldest quarter.
Level of Information and Granularity
While estimates based on the full 12-month survey period will be the standard, estimates for time periods less than the full survey period will also be available on a more restricted basis.
Estimates for time periods of less than a year, specifically three months and six months, will only be available to Maximi$er® and Media ProfessionalSM Respondent-Level Data customers. To provide greater insight into programming changes in the marketplace, Respondent-Level Data customers will be able to look at a variety of listening estimates for both six-month and three-month periods to capture a snapshot of the change in listening patterns. There will be restrictions on the available dayparts and demographics made available for these shorter periods of time. At the same time, this level of granularity will still give Maximi$er and Media Professional customers the opportunity to see estimates for a period of time shorter than 12 months to see the high-level impact of programming changes.
