Weather Channel executive Curt Hecht, a pioneer in the adoption of technology with tremendous impact on television and advertising, has died following a battle with lung cancer. He was 47.
Hecht served as chief global revenue officer, a position he’d held since 2012. In that role, he oversaw ad sales for the channel and its digital products, and domestic and international business development. He also headed up efforts to align the channel’s weather reporting and advertising, allowing advertisers to target ads to customers based on local weather conditions.
