I posted something on the Mexican radio board but that board doesn't get much traffic...
I'm in Mexico City on business right now, and one glaring thing I've noticed on cable here is the lack of a channel dedicated to weather, unlike in the United States and Canada. There also isn't much weather coverage on the existing channels; Televisa's newscasts have very brief national weather overviews that provide very little local depth. The "weather" on the morning program on Canal 4 is more about showcasing the weather girl's tight skirt rather than actual weather - and eventhough they're a local channel, their "weather" is national in scope. Even Canal 40, which has a daily half-hour local newscast, doesn't bother with weather. CNN en español at least seems to give weather a little more serious attention, but like Televisa, it is national in scope and lacks local depth.
Do viewers in other countries just not care about weather enough for it to receive coverage on TV? Is there not a business opportunity here, even if it is just a teletext cable channel?
I'm in Mexico City on business right now, and one glaring thing I've noticed on cable here is the lack of a channel dedicated to weather, unlike in the United States and Canada. There also isn't much weather coverage on the existing channels; Televisa's newscasts have very brief national weather overviews that provide very little local depth. The "weather" on the morning program on Canal 4 is more about showcasing the weather girl's tight skirt rather than actual weather - and eventhough they're a local channel, their "weather" is national in scope. Even Canal 40, which has a daily half-hour local newscast, doesn't bother with weather. CNN en español at least seems to give weather a little more serious attention, but like Televisa, it is national in scope and lacks local depth.
Do viewers in other countries just not care about weather enough for it to receive coverage on TV? Is there not a business opportunity here, even if it is just a teletext cable channel?