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WEBY 1330 Milton - Pensacola

This morning the Pensacola News Journal ran a article on local News/Talk station WEBY. According to the article they are close to lighting up their new 25kw transmitter. The station makes some pretty wild claims in this article. They state that they will be adding 475,000 people to their audience and will become the most powerfull AM station between New Orleans and Tallahassee. They also printed a map showing Mobile and Fort Walton in their expanded coverage area.

Are these claims possible?
Is WEBY with a 25kw directional transmitter on 1330 more powerful than non-directional staions WASG (10kw on 550), WDLT (10kw on 660), or WOOF (5kw on 560)?

Currently the only local AM station that puts a signal into Mobile, Pensacola, and Fort Walton is WASG. Can a 25kw AM on 1330 reach Mobile and Fort Walton from Milton?

<a href=http://www.pensacolanewsjournal.com/apps/pbcs.dll/article?AID=/20060215/NEWS01/602150340/1006>Link</a>
 
> This morning the Pensacola News Journal ran a article on
> local News/Talk station WEBY. According to the article they
> are close to lighting up their new 25kw transmitter. The
> station makes some pretty wild claims in this article. They
> state that they will be adding 475,000 people to their
> audience and will become the most powerfull AM station
> between New Orleans and Tallahassee. They also printed a
> map showing Mobile and Fort Walton in their expanded
> coverage area.
>
> Are these claims possible?
> Is WEBY with a 25kw directional transmitter on 1330 more
> powerful than non-directional staions WASG (10kw on 550),
> WDLT (10kw on 660), or WOOF (5kw on 560)?
>
> Currently the only local AM station that puts a signal into
> Mobile, Pensacola, and Fort Walton is WASG. Can a 25kw AM
> on 1330 reach Mobile and Fort Walton from Milton?
>
> Link
>
If AM 1330 WEBY-AM Penascola Florida wants to boost up their power they need to think again if it reach the Tallahassee area. In Tallahassee we have AM 1330 WCVC-AM a christian radio station...
 
> Is WEBY with a 25kw directional transmitter on 1330 more
> powerful than non-directional staions WASG (10kw on 550),
> WDLT (10kw on 660), or WOOF (5kw on 560)?

Professor does not want to be presumptuous, but, 25 > 10, so the claim, as written is correct. They are not saying that there coverage area is the biggest; they say they have the most power, which is correct -- in the daytime, anyway.

> Currently the only local AM station that puts a signal into
> Mobile, Pensacola, and Fort Walton is WASG. Can a 25kw AM
> on 1330 reach Mobile and Fort Walton from Milton?

As fas as Mobile is concerned, it depends on what one means by "reach." Will Mobile be able to notice a signal on 1330? At midday, sure. But, it'll be weak, and not really useful. Further, once skywave pops in, it'll get covered.

Ft. Walton is another issue. It appears to Professor that the signal in FTW is better on the old, non-directional. FTW will be in the null, since Tallahassee needs to be protected. So, the truth is being a bit stretched here.

What the station will be getting is a truly usable Pensacola signal. I am not sure all this equals the numbers of bodies claimed in the article, but, I'll let them slide.

But, the larger question to Professor is how, if at all, this impacts WYCL? Professor has considered it, and has decided that the answer is "not at all." Since WYCL knows, perhaps unnaturally, what Professor wants and needs -- even before he does -- the new signal isn't important. Why bother with a Johnny-come-lately AM when perfection already exists on 107.3?

As Professor writes, he is listening to My 107.3. But, then again, Professor ALWAYS listens. Otherwise, he is afraid he might miss something. It's My 70s, and My 80s. It's My Favorite Morning Show with Kit and Meg. You know, I have listened to Kit so much, he almost seems like a brother.

Prof.
 
> > This morning the Pensacola News Journal ran a article on
> > local News/Talk station WEBY. According to the article
> they
> > are close to lighting up their new 25kw transmitter. The
> > station makes some pretty wild claims in this article.
> They
> > state that they will be adding 475,000 people to their
> > audience and will become the most powerfull AM station
> > between New Orleans and Tallahassee. They also printed a
> > map showing Mobile and Fort Walton in their expanded
> > coverage area.
> >
> > Are these claims possible?
> > Is WEBY with a 25kw directional transmitter on 1330 more
> > powerful than non-directional staions WASG (10kw on 550),
> > WDLT (10kw on 660), or WOOF (5kw on 560)?
> >
> > Currently the only local AM station that puts a signal
> into
> > Mobile, Pensacola, and Fort Walton is WASG. Can a 25kw AM
>
> > on 1330 reach Mobile and Fort Walton from Milton?
> >
> > Link
> >
> If AM 1330 WEBY-AM Penascola Florida wants to boost up
> their power they need to think again if it reach the
> Tallahassee area. In Tallahassee we have AM 1330 WCVC-AM a
> christian radio station...
Could the professor really be Kit? Just curious in Asheville, NC.
 
WEAR TV 3 ran a segment on WEBY's power upgrade on tonights 6 o'clock news. This piece was much more conservitive in that they only claimed that they would be getting a much better signal into Escambia County. They also said that the upgrade should occur in about 30 days.
 
Pouring $$$$ down a rathole!

What an incredible waste of good, green, hard-earned (by somebody) cash. Pensacola already has plenty-o-daytime-AM-signals being ignored by virtually all listeners, regardless of heritage. With 79 watts of night power continuing to blast out to Baghdad and (most of) Milton, this will continue to be effectively a DAYTIMER. One hates to think how much REAL MONEY is being pissed away on this bigger, badder AM rig that no one will ever hear. Dumb, dumb, dumb! (And--oh, yeah--Professor: My 107 is safe)!




> This morning the Pensacola News Journal ran a article on
> local News/Talk station WEBY. According to the article they
> are close to lighting up their new 25kw transmitter. The
> station makes some pretty wild claims in this article. They
> state that they will be adding 475,000 people to their
> audience and will become the most powerfull AM station
> between New Orleans and Tallahassee. They also printed a
> map showing Mobile and Fort Walton in their expanded
> coverage area.
>
> Are these claims possible?
> Is WEBY with a 25kw directional transmitter on 1330 more
> powerful than non-directional staions WASG (10kw on 550),
> WDLT (10kw on 660), or WOOF (5kw on 560)?
>
> Currently the only local AM station that puts a signal into
> Mobile, Pensacola, and Fort Walton is WASG. Can a 25kw AM
> on 1330 reach Mobile and Fort Walton from Milton?
>
> Link
>
 
Re: Pouring $$$$ down a rathole!

> What an incredible waste of good, green, hard-earned (by
> somebody) cash.

Professor applauds you for your correct analysis. Instead of building towers, running a massive ground system, buying a new (or new-ish) transmitter, and increasing the power bill about $2k/month, this will accomplish little.

Professor wonders why the owners had not just bought a throw-away Pensacola AM, and simulcast. But, perhaps he is missing something. Professor never claims to know all, although, he usually does.

> dumb, dumb! (And--oh, yeah--Professor: My 107 is safe)!

Ah, but it's not safe. But, that's a discussion for a different string. Fridays...

-Professor.
 
Jesus owns the AM dial in Pensacola

All of the other Pensacola AM daytimers are owned by Pensacola Christian Radio. That should explain the low ratings and why they probably aren't for sale.

Pensacola Christian Radio has applications or construction permits for 2 or 3 new stations in the the Pensacola and Mobile area which will give us even more worthless simulcasts of the same fire and brimstone preaching that they play on the 4 or 5 AMs they currently own.
They can't even get ratings on their FM, WGCX.
...must be some deep pockets in that family.


> What an incredible waste of good, green, hard-earned (by
> somebody) cash. Pensacola already has
> plenty-o-daytime-AM-signals being ignored by virtually all
> listeners, regardless of heritage. With 79 watts of night
> power continuing to blast out to Baghdad and (most of)
> Milton, this will continue to be effectively a DAYTIMER. One
> hates to think how much REAL MONEY is being pissed away on
> this bigger, badder AM rig that no one will ever hear. Dumb,
> dumb, dumb! (And--oh, yeah--Professor: My 107 is safe)!
 
My 107.3 not safe? No way!

>
> > dumb, dumb! (And--oh, yeah--Professor: My 107 is safe)!
>
> Ah, but it's not safe. But, that's a discussion for a
> different string. Fridays...
>
> -Professor.
>


Is Cumulus about to take a stab at WYCL? Is Jack or AAA coming soon to WJLQ or WYOK?
 
WEBY...history on the dial

It seems that some stations or dial positions/COL, were just "born" interesting, and have never stopped being that way. WEBY is a perfect example of this.

The station debuted in 1954, and, for a short time, operated with 250w-U at 1490 kHz. I can't pinpoint precisely when WEBY (it was still on 1490 in late 1955) increased power to 1kw-D at 1330 kHz, but it would've had to have happened prior to early 1957, as WSRA/Milton debuted on December 18, 1957, operating at WEBY's former dial position. WEBY's power increase to 5kw, likely occured in the very early 60's.

Although I never met him, I am told that Clayton Mapoles, WEBY's owner, was a very "colorful" character. He and his son Byrd, operated the station. Apparently, Clayton Mapoles (and perhaps Byrd, as well) felt free to say and do whatever they wanted, over the air.

As I recall, the straw that broke the camel's back, was over commentary regarding the Civil Rights Act of 1964, as well as integration of the schools in Santa Rosa County. As you might expect, the federal government was 100% for these things, and it is my understanding that Clayton Mapoles' view was diametrically opposed to the government's view. Again, I'm not sure exactly what happened, but I've heard that the Mapoles of WEBY, declared war on the federal government.

As you might expect, the FCC received some complaints, and alledgelly had a little inspection party. In addition to being able to record some "interesting" commentary, there were a number of other rule/reg violations discovered. It was enough ammunition to initiate license revocation procedures, and sometime in 1978, after all appeals were exhausted, WEBY was forced off the air, its license cancelled.

Back in '64, Clayton and Byrd had put a little 3kw FM on the air at 102.3. Initially WEBY-FM, it shortly changed to WXBM. Apparently realizing the seriousness of the situation, early into the legal battles, an application was filed, transferring the FM station to Byrd, in order to protect that station's license. Clayton was the sole owner of WEBY, in addition to being the one who voiced the commentary in question. To my knowledge, Byrd Mapoles was never a "person of interest". The application to transfer WXBM to Byrd, was not approved by the Commission until after the WEBY matter was finalized. The "official" transfer occured in October, 1978.

In the early 80's, Byrd Mapoles set out to do something that was largely unheard of in those days, and that was upgrading his Class A, 3,000 watt station, to a 100,000 watt Class C. It was probably because of WXBM's location, with no stations to protect toward the south, that this move would even work in the first place. What was interesting, of course, was that this, in the FCC's eyes, was an application for a new station. BUT, because a 3kw FM on 102.3 could NOT operate in the same general area as a 100kw station on 102.7, the application was considered mutually exclusive, so no competing applications could be filed. In 1985, Byrd was granted a CP to move WXBM from 102.3 to 102.7, and increase ERP to 100kw. In the mid-90's, WXBM began a series of ownership transfers, before finally ending up the hands of Pamal, the current licensee.

As for Milton's 1330 spot on the dial, it wasn't long before Wells Broadcasting submitted an application for the former WEBY facilities, which was granted in 1980. Then began a long series of extensions and an ownership transfer, before the station finally got on the air in late 1982. The calls were WSWL. Just over a year later (after another ownership transfer), the call-sign was changed to WAVX. Still more transfers occured (5 in all), and in 1985, the station was sold to #1 Radio, whose owner was...that's right, Byrd Mapoles, and the old call letters, W-E-B-Y, were brought back home to 1330 in Milton.

In 2002, Byrd signed entered into an LMA with Spinnaker, along with an asset purchase agreement. The selling price was $150k (with $125k of that financed by Byrd), not including any buildings/real estate.

In August, 2003, WEBY filed to increase their daytime power...first to 10kw, and eventually to 25kw. The second increase was made possible by the license cancellation of WPRN/Butler, Alabama. WPRN was also a 5kw daytimer on 1330. When you compare the present 5kw contour, to the proposed 25kw contour, keep in mind that the very deep null toward Tallahassee's 1330, is because WEBY's new facility is required to comply with the new rules. The present operation is grandfathered. That should mean that WCVC's coverage to the west/southwest, will be slightly improved.

<P ID="signature">______________
Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards</P>
 
Re: Pouring $$$$ down a rathole!

> Professor applauds you for your correct analysis. Instead
> of building towers, running a massive ground system, buying
> a new (or new-ish) transmitter, and increasing the power
> bill about $2k/month, this will accomplish little.


...unless the goal is increasing the value of the station in the hopes of selling it...<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, Houston, Dallas, and San Diego boards...</P>
 
The last rathole in town?

I agree that it seems like it would have been smarter to move from Milton to another Pensacola signal but the only one that "MIGHT" be for sale is WBSR (1450 - 1kw from downtown). The others have big money behind them.

Who whould want to buy WEBY?

I would guess that the current owners are genuine, plan to keep the station and hope to make it profitable with their signal upgrade.
They do run LOCAL (Santa Rosa County) news and political talk shows on weekday mornings and evenings with syndicated shows filling in the rest of the time.

By the way, how much would y'all guess WEBYs new facility costs? Is it worth as much as the WNRP's new setup?
 
Several hundreds of thousands of $$$

A three-tower directional rig... engineering, hardware, land, xmtr building... ultimately, more than this SOB will ever be worth. Ever.

"Smarter" to move from Milton to another Pensacola signal? No--unless they won it in the lottery and someone else volunteered to pay the taxes on it. (See Greg Gordon re WCOA/WJLQ circa 1994). Pcola doesn't support the AMs (and some of the FMs) it already has. Whyinthehell would anyone in their right mind consciously elect to spend this kind of money to enter such an over-radio-ed and over-media-ed market... with a facility absolutely guaranteed to be the least competitive in town?

At least in Milton they could play the ol' "Milton's radio station" gambit--which certain unsophisticated retailers will fall for, assuming the spots are dirt cheap. Already got a bunch of them in Pensacola.

The wiser business move would be to take the cash over to what's left of Biloxi and spin the wheel...


> I agree that it seems like it would have been smarter to
> move from Milton to another Pensacola signal but the only
> one that "MIGHT" be for sale is WBSR (1450 - 1kw from
> downtown). The others have big money behind them.
>
> Who whould want to buy WEBY?
>
> I would guess that the current owners are genuine, plan to
> keep the station and hope to make it profitable with their
> signal upgrade.
> They do run LOCAL (Santa Rosa County) news and political
> talk shows on weekday mornings and evenings with syndicated
> shows filling in the rest of the time.
>
> By the way, how much would y'all guess WEBYs new facility
> costs? Is it worth as much as the WNRP's new setup?
>
 
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