WECK ON THE BLOCK?

[SirRoxalot]

Or, hire Harv Moore to recreate "Swing 1230". With the FM, it'll get a 2.5 share or better.

 

[Parttimer]

I was working in Amherst this week (I'm from Pittsburgh) and was driving behind a station van with "The Breeze" logo on it... is this what the format has been for a while or is this new?

I tuned them in briefly and a liner said "If you remember... " and then it ran through maybe 6 sets of call letters... not the best written liner I've ever heard...

http://www.breezebuffalo.com/

 

[GeorgeKramer]

AUTO-MATION


Seriously, they cannot afford Harv, or Tom D, or even the afternoon guy who replaced Kevin O.

"Music of your life" from here on out until a sale is complete.

 

[warsaw35]

I miss Swing 1270. :'(

 

[Element9]

The Dashboard Dilemma - Kelly Music Research says 99% of respondents want an FM.

“If they were buying a car next week, an overwhelming 99% of respondents say that FM in the dashboard” is either important or very important, says Paul Kelly. He shares the numbers for various kinds of radio, from last week’s nationwide study of 509 adults age 18-54.

When it comes to FM, 89% rate it as “very important” and 10% say it’s “important.”

How about AM? Different numbers. A “radio that plays AM stations” is very important to 15%, somewhat important to 34% and “not important at all” to 54%.

Okay, how about satellite radio? 19% rate it “very important,” 46% call it “somewhat important” and 35% feel it's “not important at all.”

Internet radio? 13% say it’s “very important,” 44% say “somewhat important” and 43% say “not important at all” – though of course it’s not an easy option for many Americans, at this point. That number will surely rise in the future.

Finally, there’s HD Radio. The Kelly Music Research folks find that 9% rate it “very important” and 40% say “somewhat important.” 51% say “not important at all.”

Although the AM question elicits a 54% "not important at all" response, it could also be construed that 49% of the respondents believe it's important to have an AM radio in the dashboard. If only the survey contained this question: "If you had the resources, would you buy an AM radio station?" Perhaps that broad-based question, which doesn't involved price, station or market, is better directed to people who read and post on this board.

 

[bmcglynn]

The Dashboard Dilemma - Kelly Music Research says 99% of respondents want an FM.

“If they were buying a car next week, an overwhelming 99% of respondents say that FM in the dashboard” is either important or very important, says Paul Kelly. He shares the numbers for various kinds of radio, from last week’s nationwide study of 509 adults age 18-54.

When it comes to FM, 89% rate it as “very important” and 10% say it’s “important.”

How about AM? Different numbers. A “radio that plays AM stations” is very important to 15%, somewhat important to 34% and “not important at all” to 54%.

Okay, how about satellite radio? 19% rate it “very important,” 46% call it “somewhat important” and 35% feel it's “not important at all.”

Internet radio? 13% say it’s “very important,” 44% say “somewhat important” and 43% say “not important at all” – though of course it’s not an easy option for many Americans, at this point. That number will surely rise in the future.

Finally, there’s HD Radio. The Kelly Music Research folks find that 9% rate it “very important” and 40% say “somewhat important.” 51% say “not important at all.”

Although the AM question elicits a 54% "not important at all" response, it could also be construed that 49% of the respondents believe it's important to have an AM radio in the dashboard. If only the survey contained this question: "If you had the resources, would you buy an AM radio station?" Perhaps that broad-based question, which doesn't involved price, station or market, is better directed to people who read and post on this board.

Some of the highest billing, and most listened-to stations are on AM. Further, many of the FM simulcasts have shown little to no bump in ratings, revenue or demographic shift.

AM faces some strong headwinds with skywave, noise in workplace environments, and poor frequency response from today's poorly engineered radios. All said, AM radio is a reliable channel to get information through and has an ultra-high penetration rate with the population.

The biggest issue I see with AM is an unjust stigma to the band. AM radio is what you put into it. If you invest in the on-air product and market it, you will attract listeners.

 

[Element9]

Entercom today announced an agreement in principle to swap WWKB for WECK. The deal allows the Philadelphia based company to maintain control four AM radio stations in the Buffalo market. "Our goal was to reduce our electric bill," said Weeze N. Chokin, VP of Station Trades, "So we swapped one non-performing, forgotten AM station for another. As a result, we get a heritage set of Buffalo call letters and an FM translator. We think it's a win-win deal for both parties." The deal is subject to FCC approval.

 

[stalkthisboard]

Entercom today announced an agreement in principle to swap WWKB for WECK. The deal allows the Philadelphia based company to maintain control four AM radio stations in the Buffalo market. "Our goal was to reduce our electric bill," said Weeze N. Chokin, VP of Station Trades, "So we swapped one non-performing, forgotten AM station for another. As a result, we get a heritage set of Buffalo call letters and an FM translator. We think it's a win-win deal for both parties." The deal is subject to FCC approval.

Heh, heh!!

 

[RayDeo Isntdeadyet]

Right now I think WECK actually sounds better and has a stronger signal.