WECK is off to a good start as Mr. Greene hires a program director with knowledge of the market and a successful Buffalo track record, albeit with Oldies. WECK could be very successful by carving a niche as a locally focused, small town news-talk radio station, as long as it doesn't
sound small town and shlocky, even with an expected presence of colon-blow infomercials, tradio and infomercials from attorneys, plastic surgeons, plumbers, painters and dentists hawking their services and offering advice colored by nasal intonations and somniferous deliveries. There's a reason these guys don't do radio as a fulltime gig.
The sixty four thousand dollar questions (a 60+ metaphor if ever there was one): Who's the target listener? And can WECK provide a product that's better than what the listener
already gets from WBFO, WBEN, WWKB, WNED-AM or WLVL?
Case in point: WBEN yesterday featured full blown discussion of the
Lynn DeJac case. WGR featured discussion of the House hearing of the
Roger Clemens-Brian McNamee steroid scandal in major league baseball. (Sidebar: A colassal waste of time and resources given the real problems facing this country.)
Will WECK be able to compete with these stations? Only time and WECK's day to day performance will tell.