This is going to be sooooo interesting. I don't think a simulcast would be a bad idea. To tell you the truth, I consider WLVL to be a Lockport station. So, I really haven't paid attention to it. But put their line-up on WECK, and you might have something. I certainly would add WECK to my radio pre-sets. Morning show host Paul Oates is a WLVL veteran. His newsman, Doug Young, has a strong resume in the Buffalo market. So, you have a LOCAL morning show that's ready to go. Add to that is the presence of Paul Harvey, which has been missing in Buffalo since WGR dropped its news format. I do admit it would be an uphill challenge. The WHLD morning team failed to attract an audience. But you never know! I do see WLVL reporters covering area news stories from time to time. If they can do more of that, perhaps they can build a reputation as a commercial alternative to WBEN.
WLVL already has a local talk show host, Scott Leffler, who has made a name for himself in Lockport. Perhaps his one hour show at 11am could be expanded to give Bauerle a run for his money. The station does offer Bill O'Reilly and Sean Hannity. I loathe both. But I'm savvy enough about radio programming to know that both could attract some listeners from WBEN if they were airing in Buffalo on WECK. Plus, overnight, there's Jim Bohannon. It would be a pleasure to hear him again in Buffalo as opposed to the hocus-pocus dimwits on WBEN.
On the other hand, Dick Greene may just want to bring back the adult standards WECK used to air. He may have a tougher time now that AM740 has established itself in the Buffalo market. I think he would want to have at the very least a local morning show. I would assume the days of classic country are numbered.
Things have been so quiet in the Buffalo radio market for a couple of years now. So, I expect what happens with WECK will spark a lot of debate on this board!
