Ordway seems to bring out the worst in everyone.
Well, if you look at the Big Show demo numbers, it certainly seems to work. Business is business.
The morning show was unlistenable this week, however. If WEEI is big-time radio, why can't they get better substitutes than Mustard and Johnson?
A lot of stations look at the July 4th holiday week as throwaway time, so if you're going to that, why not do it on the cheap? IIRC, Mustard was one of the original weekday hosts when they went to sports talk, and got broomed when they started tweaking the format and getting serious about ratings. He is also a school teacher, so this is the time they can use him for fill-in work when the name talent want to be on the golf course. Johnson is a long-time good soldier for them, and they like to reward him with some extra gigs, like on the Big Show. Maybe they thought pairing them up in the AM would generate some listeners to the weekend gig. This may well be a case of unintended consequences.
Once in a while I want to hear some sports news on a Saturday morning and I turn on their show. Within about ten minutes I remember why I don't listen to it.
Why so long?
Regards,
TSB