Why did they wait until they were getting creamed by the competition to do something about it? If they had made the move a year or so ago they could have squashed the Sports Hub like a bug-but now they are in a come from behind situation.
How dumb!
A very smart broadcaster I know, Dick Ferguson compares radio programming to a military exercise. Each thing is a 'hill' and the objective is to capture and hold on to the hill. One hill is the sports hill-and WEEI had that one, but decided to not DEFEND it-so The Sports Hub walked right in and took it from them. NOW rather then simply having to defend their hill, they have to CAPTURE the hill back from CBS-a much harder thing to do then simply defend the hill you have-especially since CBS WILL be defending it.
The irony is that Dick Ferguson at one time owned WAAF-and turned it into the monster it was back in the '80s.
How dumb!
A very smart broadcaster I know, Dick Ferguson compares radio programming to a military exercise. Each thing is a 'hill' and the objective is to capture and hold on to the hill. One hill is the sports hill-and WEEI had that one, but decided to not DEFEND it-so The Sports Hub walked right in and took it from them. NOW rather then simply having to defend their hill, they have to CAPTURE the hill back from CBS-a much harder thing to do then simply defend the hill you have-especially since CBS WILL be defending it.
The irony is that Dick Ferguson at one time owned WAAF-and turned it into the monster it was back in the '80s.