I have read this board for many years, and never posted! But, I had to tonight, because it cracks me up to see people post about things they have no idea about...
Garret,
Peoria, Il... Read the article. 10 markets in New England. This makes total sense.
Stations are cutting costs every day. What "better" way to cut costs than with a product that people care about. Love it or leave it, people from the Boston area love sports! WEEI tugs at that emotion every day. I hate seeing people loose their jobs, but this is a cruel business. (please note the word "business") Every industry is trying to do more with less and this is an easy way to cut costs and improve revenue.
"Sports Marketing" is a hot button with advertisers... WEEI provides access to brands most people in the business can only dream about working with. Now don't get me wrong, I don't know the price, but they offer a successful product for this region.