While most bemoan the lack of live and local shifts on the weekend as a training ground for new talent, does live always mean better?
On Sunday afternoon I heard a "talent" on a local commercial station talk about the election in great detail for at least 4 minutes. Said things such as "while the political ads were a tune out", their consultant told them to not talk politics, they knew and quoting here "our TSL goes up when they talk politics". He then endorsed his candidate.
A weekend air talent talking about ratings, cume, TSL and more on a Sunday. When all I wanted to hear was a hit record.
Is anybody minding the store on these live and local stations?
On Sunday afternoon I heard a "talent" on a local commercial station talk about the election in great detail for at least 4 minutes. Said things such as "while the political ads were a tune out", their consultant told them to not talk politics, they knew and quoting here "our TSL goes up when they talk politics". He then endorsed his candidate.
A weekend air talent talking about ratings, cume, TSL and more on a Sunday. When all I wanted to hear was a hit record.
Is anybody minding the store on these live and local stations?