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Weekends on KFWB?

S

SandyG

Seems to me they are improving the programming and not just doing infomercials...better hosts, no colon blow products....anyone know what's going on over there? Is it a PPM thing or a revenue thing?
 
If it's revenue, my unsolicited advice would be to program compelling programming. If the station has resolved to not produce news on the weekends, at least provide programming that fits in with a news oriented audience. Emulate, for example, what KGO does on the weekends - they provide specialty programs on travel, foreign affairs, general talk, career coaching, etc. This is very similar to what 790 KABC did in this market a generation ago, and they ruled the AM airwaves back in those days. Some hosts that they could grab include Peter Greenberg (syndicated), John Rothmann (of KGO), Tom Leykis (CBS is still paying him, they might as well use him and he is actually an excellent news/talk host - which is different from the schtik he did on KLSX), etc.
 
Well I guess I got my answer today when they announced they we going to news/TALK! The weekends have to be more TALK and less vitamin and real estate investing....I look forward to the new station!
 
David at USC said:
If it's revenue, my unsolicited advice would be to program compelling programming. If the station has resolved to not produce news on the weekends, at least provide programming that fits in with a news oriented audience. Emulate, for example, what KGO does on the weekends - they provide specialty programs on travel, foreign affairs, general talk, career coaching, etc. This is very similar to what 790 KABC did in this market a generation ago, and they ruled the AM airwaves back in those days. Some hosts that they could grab include Peter Greenberg (syndicated), John Rothmann (of KGO), Tom Leykis (CBS is still paying him, they might as well use him and he is actually an excellent news/talk host - which is different from the schtik he did on KLSX), etc.
Click to expand...
I think Tom Leykis would be the best choice. He's would be a local personality. And he can do a show discussing all topics. He's pretty good at that. The only thing is, he no longer can refer to KFWB's new Afternoon Host Dr. Laura Schlessinger as Dr. Turkey Neck anymore. And besides what David@USC said. CBS is paying him. Let's take him off the beach and put his big
a$$ back to work. ;)
 
955wdhf said:
I think Tom Leykis would be the best choice. He's would be a local personality. And he can do a show discussing all topics. He's pretty good at that. The only thing is, he no longer can refer to KFWB's new Afternoon Host Dr. Laura Schlessinger as Dr. Turkey Neck anymore. And besides what David@USC said. CBS is paying him. Let's take him off the beach and put his big
a$$ back to work. ;)
Click to expand...

Yes, CBS is paying him. And it might help that Dr. L. and The Professor will not be doing their shows from the same studios. But five years of Leykis 101 may have damaged Leykis' reputation as a News/talker. As I said in another thread, he was very impressive during the elections, but the type of talk KFWB might like hime to do may not be where his head is at right now.
 
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