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WEGR/HD-2

D

DeadElvis

I just noticed that WEGR/HD-2 has dumped the deep tracks they had been running. Now, it's "The Mother Trucker," a mix of rock-leaning country, some classics, and the occasional Southern Rock-type tune.

Not sure when they changed; I just noticed.

They need to change the song read-out, though. It has been saying Sara Evans/Suds in the Bucket all day.

DE
 
And all 22 people including you and the station management can enjoy the new mother trucker channel on hd since that is probably the total amount of hd radios in the market.
 
You mean the ads that run all the time saying "Hey, it's your radio" haven't made you run out and buy a new super duper HD radio?
 
Well, I am certainly not here to be an apologist or cheerleader for HD Radio. I simply don't have a dog in this fight, and really don't care. But, I still get the impression that many miss the point.

To be sure, HD Radio has had a tough road. There are technological issues still unresolved -- coverage on all but the biggest signals is less than satisfactory (I have trouble holding HD on WMFS and WHAL, for instance); HD-1 simulcasts of the FM analog feed offer no real benefit; AM HD is darn-near useless; consumers haven't seemed to grasp the import of the medium yet.

HD/IBOC is transient technology. When FM broadcast goes fully digital, it won't look exactly as it does now. But make no mistake -- the FM band will eventually be digital. Analog is spectrally inefficient, and it makes no sense to stay with 1930s technology. Let us not forget, analog TV has less than a year left now. So, digital as we see it is a stepping stone, the first wave in the change that is bound to come. But, despite that, HD Radio does have its benefits to consumers.

Pressure on traditional broadcasters will continue, and simply force them to look for new media like HD Radio, and the subchannels it provides. Yes, there are few folks out there will HD Radio (though, some car brands are finally offering them). But, over time, there will be more. And some of those new listeners will see the benefits that the extra channels provide -- it is simply cool listening to BBC World Service on WKNO-3 while waiting in carpool line at St. Mary's. But, that's just me.

DE
 
Thank you very much inDEED. (Something you find yourself saying if you listen to BBC world service for extended periods of time.)
 
DeadElvis said:
But, despite that, HD Radio does have its benefits to consumers.
Click to expand...

Agreed. Consumers always benefit when there are more choices. The party that does not benefit is the radio industry. It is becoming harder every day to get people to listen to a radio station. There's already satellite radio, internet, cell phones, i-pods, etc. Not to mention bone headed multinational corporations mucking everything up. Why would Rock 103, in a million years, be complicit in fragmenting its already dwindling audience even further? And to a channel that airs no advertizing!

And the big three know this. That's one of the reasons for the half hearted enthusiasm in pushing these channels. If there are available ears to listen to radio, CC had better divert them to where they stand to make a profit. And right now.

I've always been a proponent of the owners of these frequencies leasing them out to entrepreneurial broadcasters, who would nurture them, market them and treat them like exactly what they are....competitors. Not to mention the advantage to the owners of the HD frequencies. Added revenue from the leases
.
 
> Why would Rock 103, in a million years, be complicit in fragmenting its already dwindling audience even further?

Well, that's actually a very good question. And, you really put your finger on the answer.

Media are becoming a soup, a rich brew of new streams available all over. There are countless choices available to users not available when we were kids. The market is fragmenting -- quickly.

So, where does that leave a traditional broadcaster? They can do one of two things: watch their audience attrit to satellite, iPods, Internet, and the like, OR they can attempt to join the party. Frankly, I would rather lose listeners to MYSELF than to a competitor.

As we have said on this forum before, the landscape is changing. Adapt or die. Secondary HD channels may be just one piece of a very large puzzle, but they are still a piece.

DE
 
If auto manufacturers start including HD radios (with mp3 player jacks, of course) as standard equipment, that might well help HD catch on.
 
>Frankly, I would rather lose listeners to MYSELF than to a competitor.

Yeah. If a bunch of people were shooting at me, I'd rather shoot myself. I'd rather die of my own hand than defend myself.
 
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