Weigel Taps Donna D’Alessandro As EVP Of Content

[Y2kTheNewOldies]

Weigel Taps Donna D’Alessandro As EVP Of Content

Weigel Broadcasting Co. today hired veteran programming executive Donna D’Alessandro as EVP, head of content. In her new role, D’Alessandro will report to Neal Sabin, vice chairman of Weigel Broadcasting Co. and be engaged in all current and future programming initiatives for Weigel’s suite of...

tvnewscheck.com

Weigel Broadcasting Co. today hired veteran programming executive Donna D’Alessandro as EVP, head of content. In her new role, D’Alessandro will report to Neal Sabin, vice chairman of Weigel Broadcasting Co. and be engaged in all current and future programming initiatives for Weigel’s suite of broadcast networks including MeTV, Heroes & Icons, Start TV, decades and Movies! as well as future strategies and projects.

“Donna joins Weigel with a wealth of programming experience on multiple platforms and levels,” said Sabin. “Her energy, attitude and ability to innovate and motivate will serve our networks, viewers, staff and advertisers well.”

D’Alessandro begins her new role after nine years at Discovery Inc., most recently in the role of SVP of factual programming for Discovery Channel, Animal Planet and Science Channel.

Prior to this D'Alessandro was with Discovery inc over their original content shows.