weird Radio ads

[Shredder]

I heard a bunch this week.

first up was an anti smoking ad on CBS FM. Talk about depressing.

Second, was a cocaine addiction ad that makes you go 'did I just hear that? Do many CBS listeners have this problem?'

and third was today. A Hootie Footie Pajama ad. A guy with a raspy cartoon like voice trying to sell 'sexy' things like a 50 shades of grey bear and handcuffs. I actually burst out laughing the first time I heard it because the script they have this guy reading does not fit his voice!

 

[Richard Stefan]

Everyone is on commission today or has a quota, so when times get tough quality goes wayyyy down

 

[dcowboy7]

Second, was a cocaine addiction ad that makes you go 'did I just hear that? Do many CBS listeners have this problem?'

Maybe they do i mean how many times can you hear the same old songs over & over & over again.

 

[JeffM]

Here's a new candidate for most obnoxious ad; some clown with a Joisey voice says, "HEY, YOU! YEAH, YOU!! Look inna mirrah"...then goes on to pitch an anti-snoring device called Zyppah. No, it's apparently pronounced "zeeba," like the gators in "Pearls Before Swine" say "zebra." I've heard it twice this morning and I'm already sick of it.

 

[davideduardo]

I heard a bunch this week.

first up was an anti smoking ad on CBS FM. Talk about depressing.

I don't know about the specific ad you refer to, but many of those anti-smoking ads are paid out of various settlements from the tobacco companies. Unless a station has a strict policy of refusing all advocacy advertising, they legally must take the anti-smoking ones.

Second, was a cocaine addiction ad that makes you go 'did I just hear that? Do many CBS listeners have this problem?'

Likely enough of them do so that the advertiser gets results. Again, the station can't turn down a client if they take other clients in their field.

and third was today. A Hootie Footie Pajama ad. A guy with a raspy cartoon like voice trying to sell 'sexy' things like a 50 shades of grey bear and handcuffs. I actually burst out laughing the first time I heard it because the script they have this guy reading does not fit his voice!

Those ads are on all over the country, so it must be an agency buy based on ratings.

In all three cases, the station has no control over the spots unless they violate a specific and consistently applied set of station rules.

 

[diymedia]

Would really like to not hear children singing creepily. Don't think I'll ever scrub those renditions of In My Room or London Bridge from my brain.

 

[wadio]

Would really like to not hear children singing creepily. Don't think I'll ever scrub those renditions of In My Room or London Bridge from my brain.

I don't think they're kids at all -- merely pitch-shifted adults. Yes, creepy is the word!

 

[wadio]

In all three cases, the station has no control over the spots unless they violate a specific and consistently applied set of station rules.

David, what do you suppose accounts for KFI being able to reject the whiny "Kars for Kids" jingle? Thankfully they're running a customized version with Tim Conway, Jr. doing a voice-over with the jingle music track in the background.

Purely anecdotally, but based on how many times I punch the off button or a preset to avoid that ad on other stations, I wouldn't be surprised if KFI's strategy on that ad alone could be worth a couple of tenths of a rating point. Once listeners punch out it takes awhile for them to come back.