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Welcome Rick Scott

F

FIDELIPACK

Guest
Sighted in Raleigh...sportsradio consultant Rick Scott who posted to this board this summer pushing a third sports radio format for Raleigh. Good luck with 99.9. Tell us again why market #43 needs another sports station? We all missed it first time around.
 
I don't think you have to be a consultant to answer that one....FM vs. AM
Beyond the sound quality, EVERY sports team, college and pro, would rather be on FM. Look for one of the AMs to be gone in a year.
 
You're going to see more and more talk formats moving to FM from AM or being flipped to on FM. Raleigh certainly won't be an exception. Welcome to the future.
 
As much as I hate to admit this, AM is the testing ground. If if works well on AM, it will work better on FM. It is just a fact of life with today's technology. Radio manufacturers put so little effort in to the AM sections of radio, reception is extremely inconsistent and unreliable. It is also much easier to attract new, younger cume, to the FM band. Again, fact of life.
 
It all started on AM one way or the other. And listeners will move to FM or another AM for a better product. That we know. My point is that I think The Buzz has done a damn good job over the years and barely cracked a 2.0 share. Then there was the Bull. Pretty good for what it does. So what will 99.9 bring (besides FM) that will make sports listeners care? If 99.9 took the whole sports audience in the triangle they would have a 2.2 share. About the same as what they had with country and we know they won't take the whole audience. It just seems like a waste of signal to me. But then so does 101.5 the way Capital runs it.
 
I agree The Buzz has done a good job with the format over the years and will likely continue to do well. I suspect their 2 share makes plenty of money - otherwise they would do something else too.

You must also remember that the radio audience is not a fixed size. The Buzz might lose some cume to the FM but chances are better than good that an FM sports format will create some NEW listeners for the format (maybe even some folks who don't use radio at all) and you can find the overall format share increase - some at the expense of music stations (just look at audience sharing among stations).

I never heard The Bull, and while it may be a good product, I suspect it has signal issues that prevent it from being truly competitive in the market and not a ratings factor.

Finally, 99.9 has it's work cut out for it - but if Capitol does it right and uses other properties to cross promote the sports (particularly the TV), look for them to have some decent success. I would suspect the $$ will be better than being an "also ran" country station.
 
since nobody really answered my question in the other post, I'll ask it here: what kind of recreational pharmacutecils are they ingesting at 99.9? Sure, you could make the argument that sports will eventually migrate to FM the way talk seems to be. And its certainly true that non-music formats will get a bigger and bigger foothold as long as the music industry and corp. radio persist in spewing out AC/rythmic/hip-hop vomit and try to pass it off as the "modern" mainstream (No wonder curtis took the initiative to try FM Talk against that mind-numbing ghetto noise on 107.5 and the destined-for-the scrapheap "Jack" gimmick on 98.7)......HOWEVER, there is no good reason I can think of to go sports on FM at this time in this market. Besides college bball, what is there to really focus on? The Durham Bulls? HA-HA-HA-HA-HA-HA-HA (and don't try to tell me that anybody outside of the Triangle gives a crap about the Hurricanes)
 
That was my point. And respecting Xtalker I have to ask would you think there is more $$ being "also ran" to a station that bills $14,000,000(QDR) or one that bills $2,000,000 (RBZ)? If you answered $2,000,000, then Ill bet you have Duke to win the BCS Championship this year! More talk formats will migrate to FM, yes. But there should be some business logic behind the move. I think disgruntled, fidelipack and others are right on this one.
 
There are many factors involved in a decision like this one:

It is hard enough to get an agency to buy more than one deep in Country (and a lot of other formats - sports inclued), much less three deep.

Consider the vulnerability of the various targets. Who would you have a better chance of knocking off?

There is also the "local factor" within the Capitol organization.

What might have been included in some of their (Capitol's) sports deals.

As for the Hurricanes and their popularity outside the Triangle, I agree - but then what market does 99.9 care about?

I still think sports can work on FM and when you consider all of the alternatives in the market, it looks like the right decision.
 
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