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Welcome to Media One Buffalo, LLC

K

kw1025

Guest
A new , in house , full-service local advertising agency owned and operated by Buddy and Radio One Buffalo, LLC.

There is a huge hole for great creative for local clients in all broadcast , outdoor, print and digital. Go to mediaonebuffalo.com and see how thinking out of the box can work for radio companies that think forward. Media One Buffalo already has very big clients and will be adding more, especially when “ not buddy” announces who he has hired as parts of the creative teams.

Radio One Buffalo has also partnered in acquiring major outdoor billboards currently up now on some of Buffalos’ most traveled arteries.

There are plenty of opportunities in the world for people who seek them. Major 50k stations in Buffalo will happen at Radio One.
 
Rumor has it that Townsquare is also in the "in-house" agency business. It's all about client control. If they're not already in it, can Entercom be far behind?
 
yugoidar said:
Rumor has it that Townsquare is also in the "in-house" agency business. It's all about client control. If they're not already in it, can Entercom be far behind?
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Entercom IS on it, only from Philly and KC. Townsquare, like Cumulus, has a clearing house of voice talent from every market as well as local talent. Local commercials often lack the quality of nation agency commercials. In large measure this is because local clients want to stuff 20 pounds of salt in a 10 pound bag. It's also because a lot of clients want to voice their own spots. Sometimes these work. The Nissan dealer at Sheridan & Millersport comes to mind with its "lousy jingle" spots. That slogan is far from original, having been used by auto dealers' radio commercials in other markets. A few local agencies possess very good creative teams that write and produce effective radio commercials for those clients willing to contract for their services and trust the decisions the agency makes with regard to creative.
 
yugoidar said:
Rumor has it that Townsquare is also in the "in-house" agency business. It's all about client control. If they're not already in it, can Entercom be far behind?
Click to expand...

TS has nothing even close to an "in-house" full-service agency. Their version of an agency is getting only radio clients to advertise on the radio. Same thing for Entercom. They do not cross sell TV, Billboards, Direct Mail, Digital, etc. They only believe in controlling their "radio" clients. My agency is a full-service ad buying and creative agency. A client does not have to be on WECK to utilize my agency, unless it makes sense for them.

The big radio companies are totally moving AWAY from creative and ideas.....I "not Buddy" is moving toward that. Big difference. We already have many clients on air at all three big radio companies, all network TV companies, cable, and billboards and print. Radio One is in a great position. We do what is best for our clients, not what is best for just our station.
 
Rusty Bridges said:
Entercom IS on it, only from Philly and KC. Townsquare, like Cumulus, has a clearing house of voice talent from every market as well as local talent. Local commercials often lack the quality of nation agency commercials. In large measure this is because local clients want to stuff 20 pounds of salt in a 10 pound bag. It's also because a lot of clients want to voice their own spots. Sometimes these work. The Nissan dealer at Sheridan & Millersport comes to mind with its "lousy jingle" spots. That slogan is far from original, having been used by auto dealers' radio commercials in other markets. A few local agencies possess very good creative teams that write and produce effective radio commercials for those clients willing to contract for their services and trust the decisions the agency makes with regard to creative.
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Again, Media One Buffalo, is NOT just a radio agency. It is Full-Service
 
kw1025 said:
TS has nothing even close to an "in-house" full-service agency. Their version of an agency is getting only radio clients to advertise on the radio. Same thing for Entercom. They do not cross sell TV, Billboards, Direct Mail, Digital, etc.
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Not exactly true. TS sells their Taste of Country Festival, and they sell a portion of their digital platform. Entercom sells NTR.

Keep in mind there's more to sales than just advertising.
 
TheBigA said:
Not exactly true. TS sells their Taste of Country Festival, and they sell a portion of their digital platform. Entercom sells NTR.

Keep in mind there's more to sales than just advertising.
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You do not get it. Taste of country and NTR are radio products. Digital platforms are ambiguous. All media companies try to be a digital company too, and they are not good at it. No radio company in Buffalo will recommend TV for their clients. I do. No one understands more than me that sales in just more than advertising. Let’s drop it. You just don’t get what I am saying.
 
kw1025 said:
No one understands more than me that sales in just more than advertising. Let’s drop it. You just don’t get what I am saying.
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When you only have a 5K AM station, it makes sense to look for other places to put your advertising. That isn't the limitation for other radio companies. Even WNYPBA has a more diverse platform, and they sell it that way.
 
TheBigA said:
When you only have a 5K AM station, it makes sense to look for other places to put your advertising. That isn't the limitation for other radio companies. Even WNYPBA has a more diverse platform, and they sell it that way.
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WECK is a 1KW station, not 5
 
As a long-time radio professional, I admire what Buddy has done and is doing at the humble plant on Genesee Street, the former teapot AM I listened to growing up when Gordon Brown put it on the air in the 1950s as WNIA. He's not only investing in equipment but people as well and provides a live and local alternative to corporate radio. He's recruited some good people and wish him and his staff the best.
 
Penrod Rightout said:
As a long-time radio professional, I admire what Buddy has done and is doing at the humble plant on Genesee Street, the former teapot AM I listened to growing up when Gordon Brown put it on the air in the 1950s as WNIA. He's not only investing in equipment but people as well and provides a live and local alternative to corporate radio. He's recruited some good people and wish him and his staff the best.
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I'll second PR's shout out to Radio One and Buddy (or 'not Buddy' for anyone who prefers). In full disclosure I have known Buddy for many years and this isn't really a new idea since he's consistently preached many of these thoughts about the industry since the early 90's. Whether you like him, his product or his business decisions I think anyone who is reasonable would have to agree that it takes some intestinal fortitude to believe enough in himself to walk away from a pretty much guaranteed above average income in order to strike out on his own and follow his passion and his dream of station ownership. And to follow it up by actually spending money on talent and (as an engineer, my favorite part) decent technical facilities is a big deal. Over the years the broadcast industry has had numerous small owners who spend plenty on new cars and lavish lifestyles but put as little as possible back into the station. For that matter there have been plenty of big companies who have done the same thing. Buddy sees an under served market of 55+ who have money to spend on products but (other than the N/T format) are kryptonite to ad agencies and most of the bigger broadcast companies.

From all appearances he's doing pretty well practicing what he preaches. It's hard to throw too much keyboard hate his way for doing that.
 
Rob Piotrowski said:
And what radio biz trades do you master that qualifies you to pass that judgement? Oh, that's right...you aren't IN the business.
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There was no "judgement." LOL. But, I stand straightened-out by you... on the internet all opinions must be supported by full expert journeyman-like experience and/or something akin to a Masters degree in a directly related discipline, correct?

In any case, I think that any firm (or person) that claims to do several widely disparate things at 'master' level is fooling both themselves and their customers. In fact, I'd go so far as to say that if such a thing did occur, it'd be the first time in history.
 
First off, everything I do is related. They are not widely apart. Same wheelhouse. Secondly, many people run several kinds of companies with success. They buy the business, let the right people run them, and move on to the next
 
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