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WELJ

S

Seltzer

Does this Soft A/C station pull any ratings on Long Island? It really sounds good and with few commercials, I would have gigantic listenership with 40 plus women.
 
Are you referring to104.7 WELJ? You're talking about a signal whose transmitter is way out in Montauk. Not really a lot of listeners out there, plus way too many signals targeting the East End. You also have competition with longer, more established stations such as 102.5 WBAZ, 92.9/96.9 WEHM, and 92.1 WLNG for the older audience in different variations.
 
104.7 WELJ has been around for 8 years with its current owners.
The station has never changed its call letters since it was a simulcast of WPLJ.
 
lanceventa said:
Are you referring to104.7 WELJ? You're talking about a signal whose transmitter is way out in Montauk. Not really a lot of listeners out there, plus way too many signals targeting the East End. You also have competition with longer, more established stations such as 102.5 WBAZ, 92.9/96.9 WEHM, and 92.1 WLNG for the older audience in different variations.
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I think 104.7 gears itself towards the New London, CT market as well, compared to the other Eastern Long Island signals.
 
Xale57 said:
I think 104.7 gears itself towards the New London, CT market as well, compared to the other Eastern Long Island signals.
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That would be a huge problem for them. WELJ would need a sales staff (or at least a salesman or two) in New London. And the East End audience wouldn't care a whit about New London businesses, and vice versa. So any given business buying time on the station is effectively paying double the CPM for listeners in their area who might have any interest in what they're selling. Or to say it another way, whatever percentage of listeners who are in Eastern Connecticut won't ever pay attention to advertisers from Long Island, and the rest won't care about New London-area advertisers. Why would either group bite on that kind of a deal, when they can concentrate their buys on stations in their own area whose audiences are predominently locals?

BTW, I assumed the OP was talking about a station in the Jersey Shore area. There's a WENJ in Millville, near Atlantic City. Is there any chance that's what he meant? That's a long distance away, even with their 50Kw signal and an almost entirely water path to the East End. (Also, the format appears to be ESPN sports.)
 
Weiserguy said:
That would be a huge problem for them. WELJ would need a sales staff (or at least a salesman or two) in New London. And the East End audience wouldn't care a whit about New London businesses, and vice versa. So any given business buying time on the station is effectively paying double the CPM for listeners in their area who might have any interest in what they're selling. Or to say it another way, whatever percentage of listeners who are in Eastern Connecticut won't ever pay attention to advertisers from Long Island, and the rest won't care about New London-area advertisers. Why would either group bite on that kind of a deal, when they can concentrate their buys on stations in their own area whose audiences are predominently locals?

BTW, I assumed the OP was talking about a station in the Jersey Shore area. There's a WENJ in Millville, near Atlantic City. Is there any chance that's what he meant? That's a long distance away, even with their 50Kw signal and an almost entirely water path to the East End. (Also, the format appears to be ESPN sports.)
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WENJ in Millville or any Atlantic City station wouldn't make it out to eastern Long Island on FM, except during Spring/Summer tropo. AM stations travel far with salt water
 
Tropo is a daily occurrence in the summer. So often, people on Long Island used to listen to Cat Country 107.3 regularly because there was no local country station.
 
104.7 WELJ is definitely tailored to the Hamptons and affluent parts of the East End. The voice over announcer sounds almost like the one for Sirius XM Yacht Rock. ELJ is mainly easy, even sleepy, soft rock.
 


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