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WELL HERE YOU GO CLEVELAND

johnbasalla said:
When WBWC went for a power increase to go from 100 to 4,000 watts in the early 2000's there was no station at 88.3 FM in Painesville. However, either a license application had been filed, or might likely be filed, so the FCC carved out a space for it. The station at 88.3 FM in Painesville did not go on-the-air until 2008 or 2009, as I recall.
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The FCC doesn't work that way.

On the non-commercial end of the dial, there are no allocations the way there are on the commercial part of the dial.

Any application simply has to protect whatever stations are already on the air or have applications in the pipeline. The FCC doesn't "carve out space" anticipating future applications. It's entirely up to an applicant (and its technical consultant) to identify an open spot on the dial.

In this particular case, the application for what became WHWN was filed back in 1997 but was held up for a decade with FCC procedural issues, so it was already on the books and needed to be protected when WBWC went to increase power.
 
It's unfortunate that WBWC only reaches the western half of the Cleveland metro area. I doubt the Spanish station has many listeners on the east side of the Cleveland area outside of its base of listeners in or near Painesville. I am in Parma at State & Pleasant Valley which is probably the eastern edge of the WBWC coverage area. Their signal deteriorates quickly east of Broadview Road.
 
skiwest said:
It's unfortunate that WBWC only reaches the western half of the Cleveland metro area. I doubt the Spanish station has many listeners on the east side of the Cleveland area outside of its base of listeners in or near Painesville. I am in Parma at State & Pleasant Valley which is probably the eastern edge of the WBWC coverage area. Their signal deteriorates quickly east of Broadview Road.
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And how many Spanish dominant Hispanics do you suppose live in Shaker Heights or Bratenhal?
 
radioislife2020 said:
so they brought in someone to be the GM that has never done anything else other than Spanish language radio? Makes you wonder.
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Except for language, how is there any difference?

Years ago I did a consulting project for a new station in Pakistan. On the first call, I told the owner that I did not know the language, the culture or the religious values of that nation. He replied, "we know all that. But we don't know radio." They sent me money, I told them how to structure a format, how to rotate music, how to do in-house music research, and even how to train the presenters. We were both happy.
 
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