Well, it's out, Station Billing info

[LinoNYC]

It has become a sort of read 'em and weep for CBS: Free FM - poor although the cheaper-to-run Jack, even worse.

I may be wrong but WLTW seems down somewhat.


http://www.nydailynews.com/entertainment/tv/2007/04/23/2007-04-23_winners_and_losers_in_radio_ad_revenue.html

 

[davideduardo]

It has become a sort of read 'em and weep for CBS: Free FM - poor although the cheaper-to-run Jack, even worse.

I may be wrong but WLTW seems down somewhat.


/quote]

WLTW was up 8% over 2005.

 

[neo11]

Incredible how PLJ continues to bill so well. I doubt we'll see many changes in the near future as long as the current format continues to get the suburban soccer moms and rake in this sort of billing.

Is there any indication as to what billing would have been like today if oldies had remained on CBS-FM? Would the numbers have dropped to Jack-like levels? Also, how much "cheaper" is the Jack format to run compared to the old CBS-FM format?

 

[TheStoker]

So much for the anti-oldies crowd that still insists there is no money to be made with oldies! ;D
I hate the Jack format. It makes no sense! There was a day when you could have a 22 year old, and a 55 year old listening. Not now! U2 into The Outsiders is just stupid!

 

[radiolover78]

How's that possible David? If my memory serves me right, WLTW billed somewhere around $72 million dollars in 2005. Perhaps you mean an 8% drop?

Doesn't matter of course. They're still number one in billing and ratings. It'll be interesting to see what WWFS rakes in this year.

 

[davideduardo]

How's that possible David? If my memory serves me right, WLTW billed somewhere around $72 million dollars in 2005. Perhaps you mean an 8% drop?

Doesn't matter of course. They're still number one in billing and ratings. It'll be interesting to see what WWFS rakes in this year.

'04 $70, '05 $60 and '06 $65.

 

[radiolover78]

You positive?

Any source to back those numbers up?

Thanks

 

[davideduardo]

You positive?

Any source to back those numbers up?

Thanks

Miller Kaplan, BIA.

 

[TowerBuzz]

Incredible how PLJ continues to bill so well. I doubt we'll see many changes in the near future as long as the current format continues to get the suburban soccer moms and rake in this sort of billing.

Is there any indication as to what billing would have been like today if oldies had remained on CBS-FM? Would the numbers have dropped to Jack-like levels? Also, how much "cheaper" is the Jack format to run compared to the old CBS-FM format?

Well their last year as oldies CBS billed approximately 35 mil. Now how much cheaper is it to run as Jack? tons. No overhead to speak of, all they're paying for is A PD, sales people, board ops and Cogan really. Compared to the full staff of Cousin Brucie level talent as oldies they save a ton.

 

[BruceS8852]

David Hinckley reported today that the billing for JACK-FM during its first full year was $16.1 Million. The billing for WCBS-FM in its last full year of an oldies station was $34 Million. Where are Joel Hollander, Les Hollander, and Chad Brown? On the unemployment line where they belong. To quote Scott Shannon "Old Listeners are better than no listeners". The billings prove that.

In any event the salaries could not have amounted to $18 million/year. I am really gloating about this. I don't expect oldies to come back to 101.1 FM, but financially and artistically JACK-FM has failed miserably in the New York market

 

[davideduardo]

David Hinckley reported today that the billing for JACK-FM during its first full year was $16.1 Million. The billing for WCBS-FM in its last full year of an oldies station was $34 Million. Where are Joel Hollander, Les Hollander, and Chad Brown? On the unemployment line where they belong. To quote Scott Shannon "Old Listeners are better than no listeners". The billings prove that.

And in 2000 it billed over $40 million. The market went up, and the station was going down. The decision to nuke oldies was right... it is just the new format that is wrong.

 

[lalumia]

and Shannon's True Oldies Channel (WREF, 850 AM in this area) is magnificent, they should place this station on HD radio as well,I would actually invest in an HD radio JUST for the "True Oldies Channel" itself...

 

[lalumia]

no, the Decision to nuke oldies was wrong;
the CBS FM drop didn't happen in a vaccum;
almost all radio $$$$$ went down in the past few years, CBS-FM was just a symptom, not the disease;
they can wait it out ANOTHER year, or ten, as I said a year ago, NY will NEVER go for jACK...