Here is where K-EARTH is at today and they have to resemble KIIS-FM when Rick Dees was there in the 1990's.
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Well K-EARTH finally did it
- Thread starter 30james
- Start date
Here is where K-EARTH is at today and they have to resemble KIIS-FM when Rick Dees was there in the 1990's.
Not really, and especially not since Rush's passing. I concluded years ago KFI had been neutered and was no longer "stimulating".
I don't watch "conservative" cable news either, to the exrent that such a thing exists.
If a radio station took an album cut and played it like "a current" because the believed in it, and that station's listeners took to the song, then it was "a hit" to the cume of that station.
A good example is what the music director of WMMS, "The Buzzard", in Cleveland, OH, did with a song by Rush. Donna Halper heard what was a Toronto bar band and loved one of the songs. She played it for John Gorman, the PD, and they added it to the playlist. Like a current.
Yet that song was an album cut not even released in the U.S. Donna made it a hit in Cleveland, and WMMS followed up with additional cuts and Rush became an international act with huge sales and sold out concerts.
And that was because a station in Cleveland with a very talented Music Director spotted a song that "should have been played". And they played it.
It still happens now. In fact it happened yesterday. I see that at least 50 country radio stations played album cuts from Kenny Chesney's new album yesterday in honor of his album release. They didn't have to do it. Kenny isn't the hot new artist he was 20 years ago. But he has name recognition. People are interested. So radio stations broke format to play album cuts.
No you're facing a reality
As someone who grew up with '60s music through my parents and '90s music through my own generation, I'd personally be happy with either or both. Wouldn't mind some '80s R.E.M. deep cuts either. I just don't want to hear the burnouts from Journey, Bon Jovi, Phil Collins, Bryan Adams and the like. But of course I'm by no means a reflection of the station's target audience, nor should I be. I have my own personal mix where I can go from Lauryn Hill to The Seekers to "Radio Free Europe", without having to tolerate "Summer of '69" for the millionth time in between. And as for jingles, I'm a JAM guy myself.
Nothing wrong with the original Oldies music that heritage Oldes stations are known for. The Baby Boomers are literally the last generation with substantial disposable income in this country. It's asinine that that demo has been put out to pasture for 20 years. And Radio wonders where its sustainable/growth advertising revenue went. The whole industry has been slowly cannibalizing itself for about that long.
This post demonstrates a fundamental misunderstanding of how the radio business works.
Radio doesn't make this decision. Advertisers do. Radio would love to play 50s-60s music. Keep in mind a lot of the radio owners are boomers. Bob Pittman of iHeart is in his 70s. He played oldies music when they were currents. But advertisers don't use music radio to reach people in that age. They use talk radio and TV. The products being sold require more information than can be put into a short radio spot. This is why advertisers prefer to use infomercials on talk radio to reach this group.
If there were a belief by the advertisers that investing significantly more in that audience works, there would be ad supported content aligned with it. As it is, there are very specific products/services that seek that audience and they spend on targeted placements.
Nobody is in business to go broke.
Nobody is in business to go broke.
Obviously, whatever KRTH does it works to reach it's desired audience...but to me, who has lived through that music, there's nothing exciting about it...it's really just MUSAK !
They say you are getting old when the music they play in banks and grocery stores sound good to you. I worry about this because the music at the store has definitely improved over the years.
it depends on what store your talking about !
Touting corporate country radio playing Kenny Chesney today as being somehow akin to WMMS breaking Rush at the beginning of their career is a pretty good example of what's wrong with the way people in radio think today.
They use talk radio and TV to reach that group because that's where older listeners are. Broadcast TV is an old-skewing medium, and talk radio attracts older demographics.
FM stations with competitive signals program to younger demos because ad agency buys don't target older people. A lot of talk stations are still on AM, sometimes with an FM translator, and they have little choice but to be talk because AM doesn't deliver younger audiences. And yes, they air infomercials, but the great majority of older-targeted spots are not; they're on talk stations because that's where their prospective customers are.
I read reasons why advertisers don't target older people. The reason I read most often is that older people are set in their ways and not likely to switch brands. Well...maybe. But I've worked on big accounts at large agencies and can tell you the reason why we rarely targeted people over 54: Kids tend to move out of the house when their parents are in their early 50's. When the kids move out, sales of virtually everything fall off a cliff: food, furniture, cars, paper goods...virtually everything. This comes from various research that agencies use, e.g. MRI-Simmons. Every year when we wrote our media plans, we used those numbers to rationalize why the recommended target audience was 18-49 or 25-54.
I can't speak for smaller advertisers. But that's why major agencies and advertisers target younger audiences. It's not how much money you have, it's how much money you spend.
I was asked if country radio played album cuts, and I answered that question. I didn't bring up Rush, so don't put that on me. The general question is does radio play album cuts, and the answer is yes. Playing album cuts is generally not done on country radio, but when a major artist releases a new album, it's a good time to highlight new music.
Country radio breaks lots of new artists. The #1 song this week is the debut song by a new artist.
And most of the marketers that seek 55+ or 65+ use visual media: online, TV, even print. That's because many / most of the products and services sell best with visual presentations: the joy of feeling better with a new prescription drug, the fun of a cruise, the help of a stair lift, the easy breathing from an inhaler.... It's that most of those senior items don't sell the product itself... they sell the satisfaction, relief, comfort, enjoyment to be obtained from having it.
And who can’t relate to an entire office breaking out in a choreographed dance routine singing about a drug?
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