> > Good Luck John! Go light them up in the big leagues
> again.
> > Hell of a job in Nashville! Tough act to follow for the
> > next PD.
> >
> I find it ironic that he is going to Chicago to program
> their Jack-FM station when one of the liners the Wolf is
> using is "There is a Jack and Jill, Tom, Dick and Harry in
> every market but, there is only one Wolf-FM, a unique
> station in radio", in which he is making fun of the Jack
> format.
>
I wouldn't call that ironic ..only smart marketing ..years ago on the legendary WCOZ, John had a liner that said, "we're dead last, we can do what ever we want." (since been ripped off by every station in america, without the knoweldge as to the reasoning behind it) The funny thing was, at the time, they weren't dead last, but the underdog feeling that went with the radio station was branded throughout the image of the station. And that is the pure genius of imaging the brand and branding the image - Use whatever is at your disposal to create an emotional connection with your audience.
I would say the majority of radio stations fail to grasp this concept in 2005. The ones that do are successful. The ones that don't flip format every couple of years.
It's an inclusive format, and that's what you are all about. It was great to have your energy in the market, if only for a short while.