briancraig said:I agree you would have to play Pitbull, Flo Rida etc. to get ratings but my friends who are into dance music don't like those artists and would consider them too pop.
If KTU added more pure dance without excluding anything they play now, would the coalition be satisfied.
Please understand, it's not about the coalition or even me being satisfied. It's about dance music fans as a whole being satisfied.
Granted, I see it from both sides whereas the casual fan likes hearing these and other artists that are being played on CHR and a station like a 'KTU. Yet from a core fan side what's being played is considered a "joke" and not truly what dance music represents. That's the crossroads. I'm not saying a 'KTU because they're billing well with their brand of rhythmic A/C and won't change anytime in the near future, but if a dance station came along and had aspects of what a core fan would listen to, there would be no issue. Even if Rihanna, Flo Rida, etc was being played, just as long as they know some on the core aspect is coming up that would be fine.
Pulse 87 did play rhythmic R&B in their format (Sean Kingston). But people knew that dance was coming back and they stuck with hearing artists such as him.
I still think there is something to be said, for now, about FM radio although things are transitioning towards spoken word formats while music (especially to audiences under 30) will be heard on the emerging technologies (smartphones, streaming car stereos, etc.). I do realize that IF a dance/EDM station happened on the FM dial in New York, it would also be the very last time a station would have such a format there. Once that goes, it's gone for good.