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WEMP is tanking!
- Thread starter Morpheux
- Start date
Morpheux said:It's only been a month BUT It only registered a 0.5 share
I know a current Dance leaning CHR station can do much better than that!
Correct me if I'm wrong, but October will be the first full month of the under Merlin's News (Lite?) format. They have already lost just under 1 million people in the last month. Does anyone want to speculate where the cume will eventually settle, when it is fully established?
flip it to country or alternative rock we need both those types of music formats here.
WYNY-FM 101.9?
101.9 New York's Modern Music?
WYNY-FM 101.9?
101.9 New York's Modern Music?
Even country or active rock would do better than this junk, IMO 
B
Bugsy
Guest
Morpheux said:It's only been a month BUT It only registered a 0.5 share
I know a current Dance leaning CHR station can do much better than that!
A Dance leaning CHR DID do much better than that!!! PULSE 87....even with it's limited signal attracted almost double the cume (1 million) and double their share (1.0)!!
What are the odds -- depending on whether they get another disaster to approach with the Barbie treatment -- that they go first with Christmas music -- and maybe even keep the stunt around until they either repair this format fully or start a new one?
I mean, it's nice to have a big regular audience in place before the blizzard of sleighbell music. But you don't need a big audience at all to stunt with it.
I mean, it's nice to have a big regular audience in place before the blizzard of sleighbell music. But you don't need a big audience at all to stunt with it.
Lee Anderson said:
They started in early August so September was the first full month. They are dropping like a rock. You can also see in each of these books the other stations getting the WRXP listeners. Especially WAXQ with whooping 6.6 share in Middlesex/Somerset/Union.
August September
New York 1.1 | 1,574,300 0.5 | 646,000
Nassau/Suffolk 1.0 | 253,600 0.3 | 113,900
Middlesex/Somerset 1.5 | 145,800 0.6 | 69,700
WRXP July
New York 2.5 2,214,500
Nassau/Suffolk 2.8 392,800
Middlesex/Somerset 3.0 215,400
These ratings were for the period between August 18 and September 14. So this was indeed the first full ratings period where 101.9's current format existed.
For comparison's sake, I believe Blink 102.7 at it's lowest had a .7, so this might be a new record low rating for a commercial FM in NYC.
Things should only get more interesting from here...
For comparison's sake, I believe Blink 102.7 at it's lowest had a .7, so this might be a new record low rating for a commercial FM in NYC.
Things should only get more interesting from here...
With any major format change, it takes a long time for the audience that might want the new format to discover it. A similar thing happened when 101.9 switched from smooth jazz to rock. Not much carry-over from one format to the next. So the old listeners go away. Like a big toilet flush. Then you need to find a way to bring new people into the store. They haven't begun that process yet. My gut says they aren't ready to really crow about this station yet. It's sort of an on-air audition for this crew. A lot of them haven't worked together, or done this kind of radio. So it's going to be a while. This isn't a month to month thing. In the old days, people tuned up and down the dial. Most folks don't do that. They have pre-sets. So the rock fans have removed 101.9 from their pre-sets. At some point, they need to come up with a strategy to get people to sample the new format. Let's face it: Radio stations in NYC don't change formats very often. This is why. You go into the crapper for a while. Even if they flip to some form of music, they'll be faced with the same problem. Because fans of the new format won't know they're there.
In conjunction with Big A's post above, I recall reading recently that management will not promote the station till they feel it is working smoothly and sounds the way they want it to. They readily acknowledge that at this point FM News 101.9 is still a work in progress.
WEMP may be trying to emulate the early morning TV shows, such as Today, and Good Morning America. They mix some news with lots of weather, lifestyle features, fluff, giddy tourists waving goofy signs, and entertainment. As they have been doing this for decades, there must be an audience for that sort of fare that attracts advertisers.
WEMP may be trying to emulate the early morning TV shows, such as Today, and Good Morning America. They mix some news with lots of weather, lifestyle features, fluff, giddy tourists waving goofy signs, and entertainment. As they have been doing this for decades, there must be an audience for that sort of fare that attracts advertisers.
Just because you can put a format on the air, does not mean there is demand for it. With WINS, WCBS, WBBR all doing all news on AM, why is there a need for another station with news, just because it's FM. There's no market demand, just consultant demand. Look at how well Free FM and Blink did...people who don't learn from history are destined to repeat it.
wffm78 said:
There was no demand for the iPad either. Until Apple put it on the market.
Launching a station is about taking a risk. I've started a few things from scratch, and there was no calculated demand for any of the things I started. But if you do it right, and are persistant, it might work. Part of the criticism of big radio is it doesn't take risks. You end up with predictable radio. This is what taking a risk is like.
M
MarcR
Guest
An even bigger embarrassment for Merlin is the performance of their Chicago FM news station, which dropped from an already anemic 0.5 share in August to a truly abominable 0.2 share. I guess that columnist from Time Out Chicago was right by characterizing the format as "you give us 22 minutes, we'll make you cringe".
Barry said:
It works better for TV (especially the tourists and their signs). I predict this will never catch on no matter how much time they give it. As a fan of hard, serious news I wish this station/format nothing but the worst.
This reminds me (even if it was a music station) of 1990 in LA when a station launched with a "rock with a beat" format. It was kind of an AAA with some rhythmic tracks...it was targeting "psyhographics instead of demographics". I knew it would fail and it did, around a 1 share IIRC. Some would say it's a new format give it time. Well sometimes when you pick a non-format there simply isn't a market for it no matter how much time you give it, soft news is a non-format IMO. The LA station only started to get numbers when they evolved to a mainstrem Urban,,,this station will have to shift to mainstream news (maybe only ever so softer/lifestyle than the AM all-news stations) or switch to a music format.
R-I keeps these posts forever. So time will tell if i'm right..I suspect I will be..this station will always be a failure in it's current concept.
Bwahaaa, Jay F -- keeping these posts forever!
There was a blurb ; I forget from whom. It was a post of some sort I read. And it mentioned a strict difference between advertisers/marketers rolling with a new trend and keeping a step or two in front ....
.... and predicting a trend.
Another viewpoint might be the difference between seizing an initiative and forcing the issue.
No way that in just a few weeks, a pioneering FM news station in Chicago proved conclusively or even superficially that there was an initiative or a vision here. This occupation, and others planned in Phiadelphia plus other majors, is not about foresight. It cannot be. Not in these days. The Noory and Bell in me says there's something else afoot. Maybe a 2012 remake of 'The Producers' is being written.
There was a blurb ; I forget from whom. It was a post of some sort I read. And it mentioned a strict difference between advertisers/marketers rolling with a new trend and keeping a step or two in front ....
.... and predicting a trend.
Another viewpoint might be the difference between seizing an initiative and forcing the issue.
No way that in just a few weeks, a pioneering FM news station in Chicago proved conclusively or even superficially that there was an initiative or a vision here. This occupation, and others planned in Phiadelphia plus other majors, is not about foresight. It cannot be. Not in these days. The Noory and Bell in me says there's something else afoot. Maybe a 2012 remake of 'The Producers' is being written.
I wonder if the people defending the format would be doing the same if they picked any rock, country or dance genre. But oddly news for idiots with reverb and higher than normal volume levels which make it sound like a mom and pop radio out of someones house in the sticks gets a free pass for some reason.
And both WINS and WCBS went up. WINS by 10% and WCBS by 2% with both cumes also up.
One surprise with WCBS and WINS is that WINS is over WCBS in this book, its been awhile for that.
As for 101.9 it would probably do better by playing country music
One surprise with WCBS and WINS is that WINS is over WCBS in this book, its been awhile for that.
As for 101.9 it would probably do better by playing country music
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