WENN Stunting?

[passtheword]

The LMA with KPI Latino may be no longer, and Cox may have plans for the newly rechristened WENN. The regional mexican format of "Radio Centro" is not on today but instead replaced with a simulcast of Cox's WBHK "Kiss FM". I was listening to the station yesterday (when it was still programming spanish) and, although my spanish is probably limited to maybe 10 words, lol, but from what I could gather, it sounded as though they were taking listener calls around 4 pm. They (the announcers and listeners) kept mentioning the word "mañana" many times, so even with my limited spanish, I know "mañana" means "tomorrow".
Might have been "Radio Centro" informing listeners the station was going off the air "tomorrow". Around 5 pm yesterday, everything went silent. The xmtr was still up and running, but there was no audio and I never did hear the station resume any programming after 5 pm.

Any guesses as to where the format wheel lands this time?



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[WBGR FM 93.1]

Since 1320 went back with the Heritage WENN calls, and since they're simulcasting Kiss, my guess is a classic soul/motown oldies station. Artists like Marvin Gaye, Stevie Wonder Aretha Franklin, The Temptations, The Drifters, The Comodores, Ray Charles, Sam Cooke, etc. It would be different than 98.7 Kiss FM, but also different than 900 Gold WATV.

If they would stick to the true classics, I would enjoy a format like that.

Travis

 

[tomservo]

I heard this today as well and was wondering what was up. Besides WATV there's also WJLD, who's also running some older urban music. And they're on FM BP well. Dunno if WENN would be able to make much of an impact on the other two stations.

 

[passtheword]

Since 1320 went back with the Heritage WENN calls, and since they're simulcasting Kiss, my guess is a classic soul/motown oldies station. Artists like Marvin Gaye, Stevie Wonder Aretha Franklin, The Temptations, The Drifters, The Comodores, Ray Charles, Sam Cooke, etc. It would be different than 98.7 Kiss FM, but also different than 900 Gold WATV.

If they would stick to the true classics, I would enjoy a format like that.

Travis

I don't think WENN is going to go that route (classic R&B, urban AC). For one, Cox has already got "Kiss", so WENN would wind up pulling numbers away from "Kiss". "Kiss" and "Hot" have most of the urban AC listeners tied up already, and WATV and WJLD are just picking up "the crumbs" left over from "Kiss" and "Hot". The simulcast is probably just a temporary stopgap measure to put something on the station since the LMA with KPI Latino has ended, and Cox is just sticking whatever they can on the station until a new format is put into place. Of course, the fact that Cox chose the WENN calls may/may not be meaningful, other than them being historic more than anything else. I don't think it's going to be a permanent simulcast, either. If the simulcast with "Kiss" were so, why change the calls to WENN? They could have left the calls as WPSB (or even changed them to match the FM calls) and simulcast the two stations together as "Kiss FM". Most listeners don't know the calls of stations these days, anyhow. I doubt most "Kiss" listeners know the station's call letters are WBHK.

I haven't heard the two stations ID since the switch, but I may have missed it along the way somehow. Just wondering if they're ID'ing WENN and WBHK together.

[EDIT-unauthorized promotion]