Johnny,
Happy New Year to you too. Let me address some of your points.
First, I feel there is no need to restore the “old glory” of EQX as we are celebrating “new glory.” EQX has a solid heritage, but that doesn’t mean we can’t change and grow. We are not trying to live in the past, just include a taste of our heritage as we continually move forward. I feel that we are already daring. We are one of a handful of stations that takes chances on new artists and actually breaks new artists. Record labels rely on our daring to help them build a story.
“Jumping on whatever is ‘viral’ at the moment” is not IMHO original. I would prefer to lead rather than follow. However, that being said, we do try experimenting with new ideas. “Pretend we are on a shoestring budget or even NO budget and BRAINSTORM and IMPROVISE.” PRETEND???? Who’s pretending???? All we DO is brainstorm and improvise. That’s how we continue to survive and stay true to our mission statement. Ironically, we will be starting a new feature on Early EQX that will spotlight artists from MySpace and Facebook. Not sure about the interview part, as not too many listeners could give a rat’s ass listening to unknown bands talking about themselves. We also recently tried a You Tube contest asking listeners to make their own video birthday greetings to EQX and win a trip to NYC.
As far as our website goes, while it is clunky, I must refer back to BUDGET. We do the best we can with what we have to work with.
That being said, I feel that I do so much more with less than any PD out there.
Finding new helpers? I assume you mean interns. It’s illegal to hire “helpers” without paying them. And it’s not easy getting students to schlep all the way to Manchester, even if they are “hungry”. Most of them have no clue about paying dues in this industry. However, I read EVERY e mail personally and take all ideas under advisement.
Let’s talk about weekend specialty shows. Been there, done that, and continue to do that. We still air more specialty programming than anyone. Shall I list them? Coffee House, EQX-posure, Download, Passport Approved, Sunday Rewind, Gott Game, and let’s not forget a show that I put on the air a few years ago, Jam N Toast, which has become one of the most popular time slots on our weekend schedule.
I tried Paul Oakenfold’s radio mix and we also had the long running Jazz Traks, which I dropped due to lack of interest. As far as attracting new listeners, we do everything we can to do that. But at some point you have to weight the return on the investment. If it works and doesn’t cost a lot of money to do, we do it. But the bottom line is…we DO IT!
Lastly, as far as personality goes, while the star at EQX is the MUSIC, we still have some of the best personalities we can get in this neck of the woods. Case in point, Nikki and Donna Frank have been part of EQX in one form or another for over a decade. Not an easy feat to keep people motivated to work in a little house in the mountains.
As PD here for 4 years now, I put my balls on the line every day. The return on my investment has been vast. While growing new devoted listeners all the time, and garnering numerous awards, the daring and cutting edge philosophy of EQX lives on. I would put this station side by side with stations in any major market and feel good about what we do here. I am already working on our 25th anniversary celebration.
Happy New Year.