We're Number One!

[jhguthlac]

Just saw a pic on Facebook of WOGL celebrating being number one in Philly. So, how about all those recent posts here about CBS flipping the station?

Check out May PPM's. WOGL number one, KYW number 2.

 

[luperm]

#1 in 6+, or #1 in the money demos?

 

[Seltzer]

If OGL is #1 6 plus, they're performing well in the money demos as well. Should be a very strong showing A 25-54. Congrats.

This station is going NOWHERE!

 

[MikefromDelaware]

Quite impressive for WOGL. You can't know success. I was in a work area at work today and they did have WOGL on and the five songs they played while I was in that area were all good ones. They must be doing something special this week as while there most of the music was from the 70's, but then they played an early Elvis song, which isn't usual for their playlist. Whatever their doing, it is working. Congrats WOGL.

Looking at the May ratings I also noticed how WPHT has jumped ahead of WHYY-FM in talk ratings (usually WHYY-FM gets higher ratings than WPHT). Of course WPHT is still airing the Phillies which might account for that bump in their ratings. Speaking of sports/talk, WIP-FM and WIP-AM dominate in sports talk. Of course WIP has the Phillies on FM which surly has helped their ratings, even though they've been beating WPEN-FM in the ratings game for some time.

Interestingly when combining all four sport talkers WIP-FM/AM and WPEN- FM/AM vs WPHT, WHYY-FM, and WNTP which had no ratings showing, that there are more folks listening to sports/talk than news/talk by 0.6 %. Not a large difference, but still interesting. Of course Philly IS a sports town. It would be interesting to see how sports/talk vs news/talk does in other major market cities that have major league teams.

The conventional wisdom is that it is difficult to get that very special demo group of young males 18-49 to listen to radio, yet in Philly there are more sports/talk listeners than news/talk listeners. So I'd assume that both WIP and WPEN are doing just fine in local spot revenue. Both seem to be pulling in listeners. WIP-AM is still pulling its weight, vs WPEN-AM which isn't, but even the small amount of listeners on 950 probably still help the bottom line in terms of ad dollars since that is such a desired demo.

That would be an interesting question to get the answer to, with WIP-FM now airing the Phillies, has that affected any of the Phillies network affiliates in the tri-state area that are close enough to Philly where WIP-FM comes in clearly, to lose any of their AM listeners. An example would be Wilmington's WDEL.

 

[cg41386]

Just saw a pic on Facebook of WOGL celebrating being number one in Philly. So, how about all those recent posts here about CBS flipping the station?

Check out May PPM's. WOGL number one, KYW number 2.

Isn't this old (no pun intended) news by now? Or is this for the upcoming data being released next week?

 

[DToTheJ]

...WIP-AM is still pulling its weight, vs WPEN-AM which isn't...

And wouldn't it be sad if WIP-AM was still cruising by WPEN-AM with its new CBS Sports Radio format.

 

[MikefromDelaware]

I think the CBS sports radio format, might be a good thing for 610 WIP. It will offer even another choice of sports/talk radio programming for this great sports region. It would give 94.1 those 610 listeners (who can get 94.1 and want the local sports talk that WIP is known for) and might bring in new listeners to 610 thus growing their audience share. Of course it could flop and hurt 610's audience share.

However, CBS, which owns WIP, will make money from selling national spots and having the Philly market carrying the CBS feed helps that bottom line as national ad dollars is based on how many markets carry the program, and a major market like Philly is worth a lot of money. So with the new CBS programming coming in September, that might actually make 610 more profitable than it is now as a simulcast to 94.1's programming. That of course is the bottom line.

As an added bonus 610 WIP covers Wilmington, Atlantic City, Trenton, and Allentown. So they could claim those four markets in addition to Philly when selling those national spots.

 

[Seltzer]

I think the CBS sports radio format, might be a good thing for 610 WIP. It will offer even another choice of sports/talk radio programming for this great sports region. It would give 94.1 those 610 listeners (who can get 94.1 and want the local sports talk that WIP is known for) and might bring in new listeners to 610 thus growing their audience share. Of course it could flop and hurt 610's audience share.

However, CBS, which owns WIP, will make money from selling national spots and having the Philly market carrying the CBS feed helps that bottom line as national ad dollars is based on how many markets carry the program, and a major market like Philly is worth a lot of money. So with the new CBS programming coming in September, that might actually make 610 more profitable than it is now as a simulcast to 94.1's programming. That of course is the bottom line.

As an added bonus 610 WIP covers Wilmington, Atlantic City, Trenton, and Allentown. So they could claim those four markets in addition to Philly when selling those national spots.

I'm just glad 610 is remaining a sports station. Now if we could just get full market clearance of ESPN on 950, everything would be right in the sports world..radio wise.

 

[MikefromDelaware]

I have even an additional choice, besides all the choices from Philly, as we have a Fox sports/talker in Wilmington on 1290 WWTX. It would seem that sport/talk is the new thing for both AM and FM.

So yes, things are looking pretty good in the Delaware Valley for sports/talk radio. Sure wish the Phillies could get THEIR act together.

 

[pjc1961]

Just saw a pic on Facebook of WOGL celebrating being number one in Philly. So, how about all those recent posts here about CBS flipping the station?

Check out May PPM's. WOGL number one, KYW number 2.

Isn't this old (no pun intended) news by now? Or is this for the upcoming data being released next week?

Yes, old news discussed when the May ratings were released on June 11, 2012.
The original poster/thread starter was reacting to a (supposedly? apparently?) belated updating of the WOGL station Facebook page. Or just happened to view the page as of late.

See thread started on 6/11/12 that includes WOGL discussion here.

Next report release will be on Tue. 7/10/12 (delayed one day due to Independence Day) for June 2012 survey period of 5/24-6/20/12.

 

[pjc1961]

Likely WWTX The Ticket does NOT subscribe to the Philadelphia Arbitron ratings, being as it's technically out-of-market.
Out-of-market non-subscribing stations data are no longer shown as per new rules implemented by Arbitron to prevent non-subscribers from getting ratings info for free. Advertisers/agencies DO get all ratings info.
Thus the 0.0 showing.

With that particular station + format, I'm sure they take in enough money on game broadcasts to stay afloat. Ratings in the male demos in the home market (Wilmington) are what's important, not the overall age 6+ numbers in the nearby bigger market.
Granted, WWTX doesn't show in Wilmington, either.

 

[MikefromDelaware]

It would seem that 1290 the ticket WWTX is being used as WILM and WDOV are. All three are owned by CC-Delaware. They are being used to clear Wilmington and Dover for the Premiere Talk programs (Rush, etc) helping in the number of markets carrying those shows for national spot sales. WWTX carries Fox Sports Radio. I wonder if CC/Premiere has a deal with Fox Sports Radio where they get a cut in the national spots sales by clearing markets for Fox Sports Radio. Sort of the same idea of 610 WIP, owned by CBS Radio going to carry CBS Sports Radio in September. Clearing Philly for national spots sales.

So even though WWTX doesn't show in the ratings, its a cheap format that brings in the money and some young male listeners (a very prized group). Apparently that is enough for 1290 to make some money for CC.

As noted by the earlier poster, WWTX does make money airing the various local sports events from Baltimore Orioles Baseball, U of Del Sports, etc, getting plenty of local spot buys.

I'd sure like 1290 to go back to Standards, they had decent ratings apparently in both Philly and Wilmington, but no advertisers. The advertisers don't want us older listeners. So CC-Delaware found a way to make a 1K AM station apparently make some money for the corporate coffers. And That is the bottom line.

 

[jhguthlac]

Mike, actually, WWTX is 2,500-watts and has been since the Standards days. Of course, at night, they are around forty watts!

 

[cg41386]

Just saw a pic on Facebook of WOGL celebrating being number one in Philly. So, how about all those recent posts here about CBS flipping the station?

Check out May PPM's. WOGL number one, KYW number 2.

Isn't this old (no pun intended) news by now? Or is this for the upcoming data being released next week?

Yes, old news discussed when the May ratings were released on June 11, 2012.
The original poster/thread starter was reacting to a (supposedly? apparently?) belated updating of the WOGL station Facebook page. Or just happened to view the page as of late.

See thread started on 6/11/12 that includes WOGL discussion here.

Next report release will be on Tue. 7/10/12 (delayed one day due to Independence Day) for June 2012 survey period of 5/24-6/20/12.

Right, that's what I was referring to. Thanks.

 

[MikefromDelaware]

Jhguthlac, thanks for the upgrade. WILM is a 1K non-directional and I confused them with WWTX. Thanks. That also explains why they were getting some decent numbers as a Standards station in Philly. WWTX (1290) must be sending a decent signal into city of brotherly love whereas WILM fades around the airport during the day parts.

 

[EZway2go]

I've noticed a few instances in the last few months where public places I've been, such as a cafeteria or dentist waiting room, had WOGL piped in where previously I would hear B101 or WJBR. I think WOGL has become the station that's the "least abrasive" by default. I know for me, and I wonder how many other people, it's hard to take the driving, pounding sounds of Katy Perry and Lady Gaga, which more or less have become the new standard bearers of today's Adult Contemporary format. I know I'm the one getting older, but only a few minutes of that gets very tiring.

 

[benale]

Stations like WOGL are starting to be the choice for office or in store listening. Yes, AC radio is becoming quite abrasive. After a while Lady Gaga, Katy Perry,etc,etc all sound alike. WFEZ(Easy 93)in Miami is what AC used to be. Yes, I know stations like this skew older, but I can't imagine today's AC or Hot AC stations please everybody.

No surprise WOGL is Number One.

 

[jhguthlac]

The switch from the AC stations to the classic hits (formerly oldies) is happening with listeners nationwide. WCBS-FM in or near the top in NYC, WLS-FM doing well in Chicago, etc. AC/Hot AC is getting too close to CHR for many listeners.

 

[radiophiler]

Where I work, two 55+ women share an office. They've had WOGL on their radio for some time now. And I agree: I've been hearing WOGL more often in businesses than ever before.

That having been said, we're told time and time again on these boards that advertising agencies don't care about listeners 55+. It's 18-49 or 25-54 that they want. But it appears WOGL must be making more than enough money for CBS. When they needed an FM for WIP, they chose to blow up WYSP which had lower ratings but an overall younger audience.

AC radio is continuing to evolve. 70s are mostly out. There are fewer 80s songs, and 80s are gone on most Hot ACs like Mix 106.

Which leads me to wonder why more radio companies aren't starting stations like Rewind in Chicago, Cincinncati and elsewhere. Theses stations are marketing themselves as "Feel Good Favorites of the 80s and more." They play a range of music mostly from the 70s to the 90s but occasionally throw in a more current song. Unlike the Jack and Ben FMs and Clear Channel's Variety Hits stations, they aren't juke boxes without DJs with snarky liners. They have upbeat personalities with an emphasis that they play familiar upbeat music that makes you "feel good." And they're not rock-only and 80s-only like 96.5 The Point was in Philly and other markets in the early 2000s.

Stations that have adopted these Rewind formats have done well in 25-54 demos. They capture disenfranchised former AC listeners whose favorite songs have been deleted from the local AC station in favor of more hits from 2000+.

The closest thing we have in Philly is Ben FM. Ben FM has morphed closer to a Hot AC again, with less emphasis on 70s and 80s music. And I think the snarky liners just get old after a while.

A Rewind station in the Philly market would take listeners from B101, WJBR, WOGL and Ben FM and do well in the 25-54 demos by capturing the upper end (40-54) of the range.

 

[MikefromDelaware]

I'd have to assume that if WOGL is #1 in Philly, then they are indeed appealing to the middle upper end of the preferred demo as well as to the 55+ audience, or they'd not have ended up #1.

Yes, I can see how that would be a great at work station that most could tolerate, unlike WJBR, B-101 which both sound the same with a "bland vanilla chick FM sound" that it totally boring and frankly I'd rather have NO radio than have to sit and listen to that all day long (same with Rap and Heavy Metal). WSTW isn't the answer either.

WOGL most folks can tolerate. The greatest hits format seems to be a winner. I personally prefer WSOX's version over WOGL's that has way too much Motown and Soul for my taste, but if I had to sit and listen to a station at work where I had to endure music in a group setting, then I'd surly pick WOGL over WJBR, B-101, WDAS-FM, or WSTW. As it turns out I work in a lab totally by myself, so I can listen to exactly what I want so this isn't an issue for me.