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WESC-FM 94.5-Very small playlist-many repeats!!!

  • Thread starter Goodtimesandgreatoldies
  • Start date

G

Goodtimesandgreatoldies

Guest
Anybody noticed how small the WESC-FM 94.5 playlist is? This is a classic Country station that appears to be playing the same 94 songs over and over again....
 
My bad, WESC is 92.5, sorry-typo. This is a very strong hertiage station going back to WESC-AM 660 in Dixie! I think that the playlist should be greatly expanded!
 
First of all, WESC isn't all classic country, it's a mix of old and enw.

Plus, it's been proven rpeating works with listeners. If you play too many songs, especially ones they dont recognize, they will tune out.
 
I agree with the jest of radioguybroadcsting. Wesc does play new and old, but I say that they lean towards classic country. My arguement is that there are SO many Country songs that folks know from the past 50 years, that it would be VERY easy to develop a huge playlist. It has been proven by many that a large playlist keeps people listening more often, if you have a GOOD playlist. It all depends on what songs are put on it. You could easily do a 4,000 song playlist heavy on 1990`s-1980`s country with other decades put in. i think that would be alot better....... It has worked in other markets. A very small playlist has killed a number of stations from different markets that I know of...
 
I do think that it would be nice for WESC to have a retro Country show on the weekends-local-live- with someone like Bob Hooper- Country Gold Saturady Night?
 
I've been listinening to it for 3 years now since being in the area and find it to be a very good variety for what the station is. It's got enough new country that younger folks will still listen, but enough older country, both popular and slightly obscure, that the older crowd listens as well. And I also think they sound 100 times better than the typical clear channel country station these days. Since clear channel owns both country giants in the market, they could be doing much worse with WESC in my opinion.
 
As the old saying goes, if it ain't broke then don't fix it. As I recall that was one of the few country stations that when acquired by Clear Channel where the rights to keep much of its say in the music that was played was maintained by the station and looking at their ratings over the years, it clearly shows. I think that they do a great job of mixing the older country and the newer to stay current. In that market a classic country only station would more than likely survive on AM and we have seen what has happened there.
 
radioguybroadcasting said:
carolinaradio said:
Maybe Scott Shannon should do a "True Country Oldies Channel."

Oh God no! Save us all now... LOL!
Well you know the ratings would be in the double digits, through the roof with that 5,000+ song playlist, unlike WESC's 92 song one or (new) WSRV's 97 song one. LOL

I'm still shocked we haven't heard that Clear Channel needs to put True Oldies on 96.7. Oh, I forgot, the signal.
 
carolinaradio said:
radioguybroadcasting said:
carolinaradio said:
Maybe Scott Shannon should do a "True Country Oldies Channel."

Oh God no! Save us all now... LOL!
Well you know the ratings would be in the double digits, through the roof with that 5,000+ song playlist, unlike WESC's 92 song one or (new) WSRV's 97 song one. LOL

I'm still shocked we haven't heard that Clear Channel needs to put True Oldies on 96.7. Oh, I forgot, the signal.

LOL!

There are some syndicated classic coutnry formats out there, I think Waitt Radio (Dial Global) and Jones(Dial Gobal) both have one.
 
carolinaradio said:
Um, WESC is at 92.5.

94.5 is WMUU, classical/religious.

After reading the first post on this thread, I was just going to ask when did Bob Jones University flipped WMUU-FM from Classical/Religious to oldies with a new set of call letters. I know WMUU-AM 1260 is for sale if it hasn't already sold. Maybe that would be a decent outlet for GoodTimesGreatOldies. They only want $900k. You'd have a pretyy decent daytime signal considering WMUU-AM operates with 5kw-daytime ND... GTGO, why don't you inquire about that station, buy it, and play oldies till your heart's content.

Mark Tillery,
Ocala, Florida
[email protected]
 
jmtillery said:
carolinaradio said:
Um, WESC is at 92.5.

94.5 is WMUU, classical/religious.

After reading the first post on this thread, I was just going to ask when did Bob Jones University flipped WMUU-FM from Classical/Religious to oldies with a new set of call letters. I know WMUU-AM 1260 is for sale if it hasn't already sold. Maybe that would be a decent outlet for GoodTimesGreatOldies. They only want $900k. You'd have a pretyy decent daytime signal considering WMUU-AM operates with 5kw-daytime ND... GTGO, why don't you inquire about that station, buy it, and play oldies till your heart's content.

Mark Tillery,
Ocala, Florida
[email protected]

WMUU-AM was sold about a year ago for around $600K, changed calls to WPJF and is programming spanish
 
goodtimes is right. true oldies on 92.5 and jocks that are dead, alive, or retired wanting to be on radio again doing live shows. i will give the new president a chance, but if he makes this happen i will bow to you.
 
radioguybroadcasting said:
jmtillery said:
carolinaradio said:
Um, WESC is at 92.5.

94.5 is WMUU, classical/religious.

After reading the first post on this thread, I was just going to ask when did Bob Jones University flipped WMUU-FM from Classical/Religious to oldies with a new set of call letters. I know WMUU-AM 1260 is for sale if it hasn't already sold. Maybe that would be a decent outlet for GoodTimesGreatOldies. They only want $900k. You'd have a pretyy decent daytime signal considering WMUU-AM operates with 5kw-daytime ND... GTGO, why don't you inquire about that station, buy it, and play oldies till your heart's content.

Mark Tillery,
Ocala, Florida
[email protected]

WMUU-AM was sold about a year ago for around $600K, changed calls to WPJF and is programming spanish

In that case buysellradio.com needs to update its content because WMUU-AM is STILL listed for sale... Here's the link:

http://buysellradio.com/clients/green.html

SO much for that site keeping itself up to date... Thanks for the update...

Mark Tillery,
Ocala, Florida
[email protected]
 
WESC is one of my favorite radio stations, and has been since I was a kid. I still listen online from time to time. I've never thought of their playlist as being too shallow. WESC is consistently one of the top-rated stations in the market. Why would anybody propose changing it? If it ain't broke...
 
My feelings exactly. It ain't broke, so don't fix it. When I lived in Anderson, that was my station of coiche and now when I go tot he mountains, it is till my station of choice.
thebroker said:
WESC is one of my favorite radio stations, and has been since I was a kid. I still listen online from time to time. I've never thought of their playlist as being too shallow. WESC is consistently one of the top-rated stations in the market. Why would anybody propose changing it? If it ain't broke...
 
I don't see anything wrong with WESC playlist. Here at WLRE we have a 5000 song playist (we play traditional to modern country mix) which is the very reason WLRE was put on the air 8 years ago. 12 years ago I was offered a job at two different recording studios in Nashville which turned down because I didn't want to move my family at that time, which looking back was probly a very big mistake. John Rich of Big & Rich kinda took the jobs and look at the direction country music took. I like John Rich he is a good man that can tell who's got talant but his taste in the kind of country music he pushes sucks, we are at different ends of the scale. I bring all this up which I normally don't because 10 years ago I tried to get some of the country stations in my area to put a more traditional mix back in their country play list, one station down in Charleston which isn't there anymore laughed at me the others said at the time companies like CC wouldn't let them so 8 years ago we started WLRE with a small playlist and have kept building our playlist ever since. 6 months after we came on the air WHLZ 92.5 in Manning was sold and went off the air for three months while the frequency was moved to Charleston, at that time I could drive around my area and listen to WESC and I think they have one of the best sounding station formats for country music mix around. We keep our mix heavy on the 80's and 90's and play some songs that you can't hear anywhere else. We have a large listener base for a little LPFM station but with a 5000 list that is still growing we have to be very careful not to loose ourselves in off the wall songs or play too much of a good or bad thing which isn't always easy. A smaller playlist is easyer to manage let me tell you.
 
I keep scratching my head on this one. Why would anybody want to tinker with the playlist on a station that always does as well as WESC does in the ratings? 8.2 in the Spring, 7.6 in the Summer book for 12+, second only to WJMZ.

I was around when WESC-AM 660 was Greenville's big country music outlet. I used to listen to them on my battery-operated Sony table radio, the 1st transistor radio I ever had. I am thankful that 660's heritage lives on with 92.5.
 
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