Thank you IndigoCoyote for your thoughts and honesty.
I do think I have found a positive way to look at the situation: The real challenge is peoples adverse
ability to change. Let's all say this together" Radio has changed and will never be the same."
Feel better? You should. That statement is a fact, but does it mean bad news ahead?
No it does not. Indigo brings up a great point. How about hearing from of the younger folk. Well my son is a sophomore
at Central Washington University. He has had his own show since he was a freshman. The station plays incredible music.
www.881theburgh.com My point is my son asked me dad, "If radio is trouble right now why should I pursue it? I told him,
"Radio is not in trouble, it is in transition." By the time you graduate it will be what it will be for the next 20 years" hopefully....
My point is change. Change can be good. But people are really set in their ways. You would have thought this recession would have
taught us some gratitude or given us a reality check and yes corporate radio ruined radio 'as we knew it.' Say it loud and proud guys!
Those who do not change will slowly fade away. Whether it's age or apathy. I have a huge music background, but I'm a sales guy.
And I've seen the landscape change is oh so many ways in the last 15 years. Is it fair? No, but who said life or radio was fair? No one,
we are in the entertainment biz. you can't forget that.
I'll say this CBS and CC: Stick your banner ads up your rear end. Radio to me is sitting across the table from a business owner,
finding what is unique about him, then writing and producing a quality spot that will evoke a listener to actually listen and consider purchasing the product...
I know crazy thought. But that is what I love about radio. And when it works? It is heaven. We all know it does not work all the time and especially if you do not approach your campaign correctly.
I'll never make half of what I made and sure, I'll tell my boss I'm super positive about selling the web, but I'm old school and I bet this
style comes back in spades. It will also come back on air in the form of compelling DJ's. Just hang tight.
Now then if you truly love radio, roll with the changes. I kinda think when everything is left standing after the dust, it will be old time old school radio.
There just won't be very much money. But what do you love more?
I will be returning to Seattle radio in the near future. I know, I know I'm entering into the Lion's den, but it is what I do and guess what?
I still love radio. I don't love corporate radio and that is what is fading and a new model will emerge in the next 5 years and it will be
a lower scale, but pure. Less money for everyone myself included and way better radio. I'm okay with that. I'll manage my money moving forward
and do what I love.
The model is going to change. We cannot hang on with gripped fingers. The change can be a good one if you look at it differently.
I personally realize I'll never make the money I've made in the last 10 years. I'm okay with that. That is reality. And all the negative posters I understand
within reason. Corporate radio has changed a lot of lives for the worse. It is true, but lets move on.
Also I was home for Christmas and listened to local radio (sports) and it was great.
Seattle radio is STILL a great product when compared to other cities. Relax folks.